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Tech Giant Apple Updates its iMac Line-up

All new Macs come with macOS Mojave, the latest version of the world's most advanced desktop operating system

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple on Tuesday updated its iMac line-up with two new devices after a gap of nearly two years that come with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options.

The new 21.5-inch iMac with Retina 4K display starts at Rs 119,900 and the 27-inch iMac with Retina 5K display will cost Rs 169,900.

Both the devices are available starting next week, through Apple Authorised Resellers, the company said in a statement.

“With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop in the world,” said Tom Boger, Apple’s Senior Director of Mac Product Marketing.

It’s been nearly two years since Apple last updated the regular iMac models.

With updated processors this time, customers will experience dramatically faster performance for a wide range of everyday computing tasks, said the company.

The 21.5-inch iMac now features 8th-generation quad-core and for the first time 6-core processors — delivering up to 60 per cent faster performance.

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

The 27-inch iMac now for the first time features up to 9th-generation 6-core and 8-core processors, delivering up to 2.4 times faster performance.

AMD’s Radeon Pro Vega graphics come to the 21.5-inch iMac, delivering up to 80 per cent faster graphics performance.

“The 27-inch iMac with Radeon Pro Vega now delivers up to 50 per cent faster graphics performance,” said Apple.

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With up to 14.7 million pixels, one billion colours and 500 nits of brightness, iMac’s Retina display aims to deliver an immersive experience and the ability to edit 4K video at full resolution.

All new Macs come with macOS Mojave, the latest version of the world’s most advanced desktop operating system.

macOS Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with addition of apps from top developers, including Microsoft and Adobe. (IANS)

Next Story

Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

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Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)