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Apple Updates MacBook Pro with Faster Performance And New Features for Pros

MacBook Pro can be updated this fall with macOS Mojave, the latest version of the world's most advanced desktop operating system

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Apple
Apple lowers Q1 revenue guidance on slow iPhone sales.

Apple on Thursday announced new 13-inch and 15-inch MacBook Pro which are faster than ever, can compile code faster and run multiple virtual machines and test environments easier than before.

The new MacBook Pro models have 8th-generation Intel Core processors, with 6-core on the 15-inch model for up to 70 per cent faster performance and quad-core on the 13-inch model for up to two times faster performance.

Starting at Rs 149,900 and Rs 199,900 respectively, the updated 13-inch MacBook Pro models with Touch Bar and 15-inch MacBook Pro models with Touch Bar will be available at select Apple Authorised Resellers later this month, the company said in a statement.

“The latest generation MacBook Pro is the fastest and most powerful notebook we’ve ever made,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing.

The new Pro is ideal for manipulating large data sets, performing complex simulations, creating multi-track audio projects or doing advanced image processing or film editing.

The Retina display on MacBook Pro is now the best Mac notebook display ever.
The Retina display on MacBook Pro is now the best Mac notebook display ever. Pixabay

“The 8th-generation 6-core processors, up to 32GB of system memory, up to 4TB of super-fast SSD storage, new ‘True Tone’ technology in its Retina display and Touch Bar, the Apple T2 chip for enhanced security and a third-generation quieter keyboard makes this the best notebook for pro users,” Schiller informed.

The Retina display on MacBook Pro is now the best Mac notebook display ever.

Also new to MacBook Pro is the Apple T2 chip, first introduced in iMac Pro.

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With this chip, MacBook Pro will deliver enhanced system security with support for secure boot and on-the-fly encrypted storage, and also brings “Hey Siri” to the Mac for the first time.

MacBook Pro can be updated this fall with macOS Mojave, the latest version of the world’s most advanced desktop operating system. (IANS)

Next Story

Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)