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Apple Updates MacBook Pro with Faster Performance And New Features for Pros

MacBook Pro can be updated this fall with macOS Mojave, the latest version of the world's most advanced desktop operating system

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Apple lowers Q1 revenue guidance on slow iPhone sales.

Apple on Thursday announced new 13-inch and 15-inch MacBook Pro which are faster than ever, can compile code faster and run multiple virtual machines and test environments easier than before.

The new MacBook Pro models have 8th-generation Intel Core processors, with 6-core on the 15-inch model for up to 70 per cent faster performance and quad-core on the 13-inch model for up to two times faster performance.

Starting at Rs 149,900 and Rs 199,900 respectively, the updated 13-inch MacBook Pro models with Touch Bar and 15-inch MacBook Pro models with Touch Bar will be available at select Apple Authorised Resellers later this month, the company said in a statement.

“The latest generation MacBook Pro is the fastest and most powerful notebook we’ve ever made,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing.

The new Pro is ideal for manipulating large data sets, performing complex simulations, creating multi-track audio projects or doing advanced image processing or film editing.

The Retina display on MacBook Pro is now the best Mac notebook display ever.
The Retina display on MacBook Pro is now the best Mac notebook display ever. Pixabay

“The 8th-generation 6-core processors, up to 32GB of system memory, up to 4TB of super-fast SSD storage, new ‘True Tone’ technology in its Retina display and Touch Bar, the Apple T2 chip for enhanced security and a third-generation quieter keyboard makes this the best notebook for pro users,” Schiller informed.

The Retina display on MacBook Pro is now the best Mac notebook display ever.

Also new to MacBook Pro is the Apple T2 chip, first introduced in iMac Pro.

Also Read: Apple Gets a New AI Chief to Oversee Siri, Machine Learning

With this chip, MacBook Pro will deliver enhanced system security with support for secure boot and on-the-fly encrypted storage, and also brings “Hey Siri” to the Mac for the first time.

MacBook Pro can be updated this fall with macOS Mojave, the latest version of the world’s most advanced desktop operating system. (IANS)

Next Story

Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

Also Read- YouTube Music Now Streaming Free on Smart Speakers

Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)