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Apple Updates MacBook Pro with Faster Performance And New Features for Pros

MacBook Pro can be updated this fall with macOS Mojave, the latest version of the world's most advanced desktop operating system

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Apple on Thursday announced new 13-inch and 15-inch MacBook Pro which are faster than ever, can compile code faster and run multiple virtual machines and test environments easier than before.

The new MacBook Pro models have 8th-generation Intel Core processors, with 6-core on the 15-inch model for up to 70 per cent faster performance and quad-core on the 13-inch model for up to two times faster performance.

Starting at Rs 149,900 and Rs 199,900 respectively, the updated 13-inch MacBook Pro models with Touch Bar and 15-inch MacBook Pro models with Touch Bar will be available at select Apple Authorised Resellers later this month, the company said in a statement.

“The latest generation MacBook Pro is the fastest and most powerful notebook we’ve ever made,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing.

The new Pro is ideal for manipulating large data sets, performing complex simulations, creating multi-track audio projects or doing advanced image processing or film editing.

The Retina display on MacBook Pro is now the best Mac notebook display ever.
The Retina display on MacBook Pro is now the best Mac notebook display ever. Pixabay

“The 8th-generation 6-core processors, up to 32GB of system memory, up to 4TB of super-fast SSD storage, new ‘True Tone’ technology in its Retina display and Touch Bar, the Apple T2 chip for enhanced security and a third-generation quieter keyboard makes this the best notebook for pro users,” Schiller informed.

The Retina display on MacBook Pro is now the best Mac notebook display ever.

Also new to MacBook Pro is the Apple T2 chip, first introduced in iMac Pro.

Also Read: Apple Gets a New AI Chief to Oversee Siri, Machine Learning

With this chip, MacBook Pro will deliver enhanced system security with support for secure boot and on-the-fly encrypted storage, and also brings “Hey Siri” to the Mac for the first time.

MacBook Pro can be updated this fall with macOS Mojave, the latest version of the world’s most advanced desktop operating system. (IANS)

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Apple Expands Its Campus to Austin, East and West U.S.

The infusion of thousands of new and highly paid residents can ripple through an economy

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Apple, Campus
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple will build a $1 billion campus in Austin, Texas, break ground on smaller locations in Seattle, San Diego and Culver City, California, and over the next three years expand in Pittsburgh, New York and Colorado.

The tech giant said Thursday that the new campus in Austin, less than a mile from existing Apple facilities, will open with 5,000 positions in engineering, research and development, operations, finance, sales, and customer support. The site, according to Apple, will have the capacity to eventually accommodate 15,000 employees.

The three other new locations will have more than 1,000 employees each.

Early this year, Apple said that it would make more than $30 billion in capital expenditures in the U.S. over the next five years. That, the company said in January, would create more than 20,000 new jobs at existing and new campuses that Apple planned to build.

Apple, Campus, Tim cook
Apple CEO Tim Cook speaks during an event to announce new products, Oct. 30, 2018, in the Brooklyn borough of New York. VOA 

Where U.S. companies open new facilities or plants has always had the potential for public and political backlash.

That potential has intensified under the Trump administration, which has pushed companies to keep more of their operations inside the country’s borders.

While CEO Tim Cook has steered mostly clear President Donald Trump’s ire, Apple did receive some push back three months ago from the White House.

Apple sent a letter to the U.S. trade representative warning that the burgeoning trade war with China and rising tariffs could force higher prices for U.S. consumers.

Trump in a tweet told Apple to start making its products in the U.S., and not China.

Apple uses a lot of facilities overseas to produce components and its products, including China.

Apple, Tim Cook, Campus
A guest looks at the Touch Bar on a MacBook computer shown in a demo room following the announcement of new products at Apple headquarters, in Cupertino, California. VOA

Top tech executives from Google, Microsoft, IBM, Oracle and Qualcomm gathered at the White House earlier this month to discuss strained ties between the administration and the industry, and trade tensions with China. Cook was not among them, nor was Amazon’s Jeff Bezos.

There are already 6,000 Apple employees in Austin, its largest operation outside of company headquarters in Cupertino, California, where 37,000 people are employed.

“Apple has been a vital part of the Austin community for a quarter century, and we are thrilled that they are deepening their investment in our people and the city we love,” said Austin Mayor Steve Adler in a prepared statement Thursday.

Apple said nearly a year ago that it would begin canvassing the U.S. for another campus.

Cities offered incentives to lure the company, but Cook avoided a high-profile competition that pitted them against one another as Amazon did over the last year and a half.

Apple, Tim Cook, Campus
iPhone 8 was also launched with a special edition red colour, Pixabay

Amazon, too, expands

Amazon announced in November after a 14-month search it had selected Long Island City, Queens, and Arlington, Virginia, as the joint winners. Each site will employ around 25,000 people.

Cities are eager to bring in more tech employers because companies like Apple and Amazon ladle out six-figure salaries to engineers and other skilled workers.

Also Read: China Bans iPhone Sales Due to Patent Dispute

The infusion of thousands of new and highly paid residents can ripple through an economy, with those employees filling restaurants, theaters, buying property and paying taxes.

Annual pay will vary at the new locations, but Apple workers in Cupertino have an average annual salary of about $125,000, according to a report the company submitted to the city. (VOA)