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Apple Users Spent $1.22 bn on App Store in One Holiday Week

Apple will report the next quarter results on January 29

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Try these fitness apps on Apple Watch Series 4 for marathon season. Flickr Commons

Customers globally spent $1.22 billion on Apple App Store in the 2018 holiday season, making a single-day record with purchases worth $322 million on New Year’s Day alone.

App Store spending topped $1.22 billion between Christmas eve and New Year’s eve, Apple said in a statement late on Thursday.

“The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing.

 “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang,” he added.

Earlier this week, Apple announced that the App Store helped drive Services revenue to an all-time record in the holiday quarter.

Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay, and the App Store’s search ad business.

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An Apple store in Woodbridge, Virginia. (VOA)

“Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays,” said the company.

Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike.

In a letter to investors on January 2, Apple CEO Tim Cook said that the company now expects revenue of approximately $84 billion, down from the $89 to $93 billion it had previously projected.

Also Read- Microsoft Working on a Project To Give Users More Data Control

The revenue outside of the iPhone business grew by almost 19 per cent year-over-year, including all-time record revenue from Services, Wearables and Mac.

“Services generated over $10.8 billion in revenue during the quarter, growing to a new quarterly record in every geographic segment,” said Cook.

Apple will report the next quarter results on January 29. (IANS)

Next Story

Tech Giant Apple Applies for a US Trademark on ‘Slofie’

The application cost $400

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple has applied for a US trademark on ‘Slofie’, potentially giving the company control over the word’s usage.

“Slofie is the term for selfies recorded in slow-motion at 120fps. The iPhone maker does define slofie as “downloadable computer software for use in capturing and recording video.”

The trademark is likely meant to stop other companies from branding their own camera features with the slofie terminology, as the feature is currently exclusive to the iPhone 11, The Verge reported on Wednesday.

apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The application cost $400.

Apple recently launched 3 iPhone 11 models, two of them with a triple rear camera setup, housing stunning specifications to make you a near-perfect photographer.

Also Read- Google Assistant Gets More Optimised for Indian Languages: Report

The three smartphones, upgrades over the last year’s iPhone XR, iPhone XS, and iPhone XS Max, will ship with the iOS 13, the latest mobile operating system from Apple. (IANS)