Saturday January 25, 2020

Apple Watch Can Detect And Notify Users Irregular Heart Rhythms

The results of the Apple Heart Study highlight the role that innovative digital technology can play in creating more predictive and preventive health care," said Lloyd Minor of the Stanford School of Medicine. 

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The study is expected to play a crucial role in the future stability research of PSCs. Pixabay

Apple Watch can detect and notify users when they experience irregular heart rhythms, finds a study demonstrating the ability of wearable technology to detect atrial fibrillation.

In 2017, Apple had partnered with researchers from the Stanford University and launched an app called “Apple Heart Study” to determine whether a mobile app that uses data from a heart rate pulse sensor on the Apple Watch can identify atrial fibrillation.

Atrial fibrillation, a deadly and often undiagnosed condition, can lead to strokes. The condition often remains hidden because many people do not experience symptoms.

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Comparisons between irregular pulse-detection on Apple Watch and simultaneous electrocardiography patch recordings showed the pulse detection algorithm has 71 per cent positive predictive value. Pixabay

The findings showed only 0.5 per cent participants received irregular pulse notifications, an important finding given the concerns about potential over-notification.

Eighty-four per cent of the time participants who received irregular pulse notifications were found to be in atrial fibrillation at the time of the notification and 34 per cent who followed up by using an ECG patch over a week later were found to have atrial fibrillation.

“The results of the Apple Heart Study highlight the role that innovative digital technology can play in creating more predictive and preventive health care,” said Lloyd Minor of the Stanford School of Medicine.

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“The performance and accuracy we observed in this study provides important information as we seek to understand the potential impact of wearable technology on the health system,” noted Marco Perez, Associate Professor of cardiovascular medicine at Stanford. Pixabay

“Atrial fibrillation is just the beginning, as this study opens the door to further research into wearable technologies and how they might be used to prevent disease before it strikes — a key goal of precision health,” Minor said.

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Comparisons between irregular pulse-detection on Apple Watch and simultaneous electrocardiography patch recordings showed the pulse detection algorithm has 71 per cent positive predictive value.

“The performance and accuracy we observed in this study provides important information as we seek to understand the potential impact of wearable technology on the health system,” noted Marco Perez, Associate Professor of cardiovascular medicine at Stanford. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

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Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)