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Apple Watch Most Preferred Smartwatch Brand in US: Report

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all

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Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally. Flickr
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Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday.

According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.

“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories.

“Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.

“Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch,” Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far,” Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally.
However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

Also Read- Here’s How You Can Pick The Right Pair of Sneakers

“Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor,” said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all. (IANS)

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Apple Allows Third-Party Workflow Extensions For Video-Editing

Motion, the powerful motion graphics companion to Final Cut Pro, also gets an update that adds a comprehensive set of colour-grading tools and custom LUTs

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Apple allows third-party app integration to its video editing software. Flickr Commons

Apple has introduced third-party workflow extensions and a host of new features for professional video creators in its update to “Final Cut Pro X” — its professional video-editing programme.

The “Final Cut Pro X” update, now available on the Mac App Store, introduces workflow extensions that enable professional video editors to use third-party apps and services directly within the editing interface, Apple said in a statement late on Thursday.

Workflow extensions match the look of Final Cut Pro and integrate tightly into the app, allowing editors to drag media into Final Cut Pro libraries, sync playback between extensions and timeline, add clip markers and more.

“These extensions make it easy to use popular tools that enhance post-production including review and approval with Frame.io, stock footage browsing and purchasing with Shutterstock and media asset management with CatDV,” the company added.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

Motion, the powerful motion graphics companion to Final Cut Pro, also gets an update that adds a comprehensive set of colour-grading tools and custom LUTs.

Compressor, the advanced encoding companion to Final Cut Pro, moves to a new 64-bit engine that takes advantage of all the memory in a user’s Mac for improved performance when encoding high resolution, high frame rate video.

Also Read- Xiaomi Drops Down Smartphone Prices in India

Final Cut Pro 10.4.4, Motion 5.4.2 and Compressor 4.4.2 will be available on the Mac App Store as free updates for existing users. New users can purchase the apps for Rs 24,900, Rs 3,999 and Rs 3,999, respectively. (IANS)