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Apple Watch Most Preferred Smartwatch Brand in US: Report

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all

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Apple Watch
"New electrodes in Apple Watch Series 4 now enable customers to take an ECG directly from the wrist," Apple said in a statement on Thursday. Flickr

Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday.

According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.

“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories.

“Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.

“Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch,” Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far,” Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally.
However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

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“Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor,” said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all. (IANS)

Next Story

Apple Launches Fitness Apps on Apple Watch Series 4 For Marathon Season

The marathon season begins with the "Mumbai Marathon" that is scheduled for January 20

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Apple Watch
Apple watch series 4.

Aiming to serve fitness enthusiasts better as “Mumbai Marathon 2019” inches closer, Apple has recommended some advanced activity, communications and health-tracking apps in its “Watch Series 4” to train people keeping a record of their resting, workout, recovery, walking and breathing sessions.

Activity competitions would allow users to challenge other ‘Apple Watch’ wearers, track active calories burned and exercise minutes earned.

Apple has recommended several apps on iPhone and Watch Series 4 apps to monitor people’s indoor and outdoor activities, along with pace alerts and automatic workout detection features.

Some of the apps include — “Strava – Run, Ride, Swim” app, “Streaks Workout” app, “Seven – 7 Minute Workout” app and “8fit Workouts and Meal Planner” app — among the others.

Apple, Iphone XR, Apple Watch
Try these fitness apps on Apple Watch Series 4 for marathon season. Flickr Commons

While the “Strava” app allows users to track and analyse key statistics like distance, pace, speed and elevation, the “Streaks Workout” app helps users customise their exercises.

“Seven – 7 Minute Workout” and “8fit Workouts and Meal Planner” apps provide workout and meal plans recommended by nutrition experts.

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Other apps like “WaterMinder”, “Asana Rebel”, “Runkeeper” and “Breathe” to maintain users’ water intake and track their yoga, running and breathing activities.

The marathon season begins with the “Mumbai Marathon” that is scheduled for January 20.  (IANS)