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Apple Watch Most Preferred Smartwatch Brand in US: Report

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all

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Apple Watch
"New electrodes in Apple Watch Series 4 now enable customers to take an ECG directly from the wrist," Apple said in a statement on Thursday. Flickr

Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday.

According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.

“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories.

“Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.

“Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch,” Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far,” Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally.
However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

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“Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor,” said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all. (IANS)

Next Story

Apple to Unfold iOS 13.1 with CPU Throttling Feature to iPhone XR and iPhone XS

It will also bring general bug fixes to iOS 13

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

After rolling out iOS 13 for iPhones and watchOS 6 for Apple Watch Series, the iPhone maker is expected to unfold iOS 13.1 with CPU throttling feature to iPhone XR and iPhone XS.

Apple first admitted it throttled CPUs on older iPhones in 2017 and the iPhone maker was accused of artificially slowing down devices. To do away with this, the company also offered discounted battery replacements to users with some iPhone models, The Verge has reported.

Newer iPhone models have more advanced power-monitoring hardware, which will reduce the impact of throttling.

antitrust lawsuit, apple, iphone apps
FILE – Apple’s App Store app is seen in Baltimore, MD., March 19, 2018. VOA

“iPhone 8 and later use a more advanced hardware and software design that provides a more accurate estimation of both power needs and the battery’s power capability to maximize overall system performance,” Apple wrote on its support page.

“As a result, the impacts of performance management may be less noticeable on iPhone 8 and later. Over time, the rechargeable batteries in all iPhone models will diminish in their capacity and peak performance and will eventually need to be replaced,” the company added.

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OS 13.1 will be released on September 24. It will bring several features that were avoided for the initial iOS 13 release, including automated Siri Shortcut actions, a share ETA feature in Apple Maps, and data separation for enterprise devices, The Verge reported.

It will also bring general bug fixes to iOS 13.(IANS)