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Apple Watch Most Preferred Smartwatch Brand in US: Report

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all

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Apple Watch
"New electrodes in Apple Watch Series 4 now enable customers to take an ECG directly from the wrist," Apple said in a statement on Thursday. Flickr

Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday.

According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.

“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories.

“Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.

“Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch,” Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far,” Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally.
However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

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“Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor,” said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all. (IANS)

Next Story

Upcoming Apple iPhone May Have Qualcomm Ultrasonic Fingerprint Sensor

Apple might be using OLED displays from Samsung that are thinner than the displays currently being used

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Apple
As per the report, Apple may use Qualcomm's X55 modems in all its 2020 iPhones, which support both mmWave and sub-6GHz spectrum. Pixabay

Apple is reportedly planing to use Qualcomm’s ultrasonic fingerprint sensor technology in one iPhone model, set to be released in 2020.

The iPhone maker was partnering with Taiwanese touchscreen maker GIS to develop an iPhone for 2020 or 2021 that could use the under-display tech, MacRumors reported on Wednesday.

Qualcomm unveiled the new 3D Sonic Max ultrasonic fingerprint reader on Tuesday at its third annual Snapdragon Technology Summit.

Qualcomm supplies ultrasonic fingerprint sensors for Samsung’s Galaxy S10 and Galaxy Note10 smartphones. But iPhones could use an even more advanced version of the technology by 2020 or 2021 rolls in.

J.P. Morgan analyst Samik Chatterjee believes, Apple will release a 5.4-inch iPhone, two 6.1-inch iPhones and one 6.7-inch iPhone with 5G connectivity in 2020.

Chatterjee predicts the company may introduce two high-end models (one 6.1-inch and one 6.7-inch) with support for mmWave, as well as a triple-lens camera and “world facing” 3D sensing for improved augmented reality capabilities.

Apple
Apple is reportedly planing to use Qualcomm’s ultrasonic fingerprint sensor technology in one iPhone model, set to be released in 2020. Pixabay

While, two low-end models (6.1-inch, 5.4-inch) will not have mmWave or World facing 3D sensing, and will have a dual-lens camera.

As per the report, Apple may use Qualcomm’s X55 modems in all its 2020 iPhones, which support both mmWave and sub-6GHz spectrum.

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All four iPhone models will have OLEDs. Apple might be using OLED displays from Samsung that are thinner than the displays currently being used. (IANS)