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Apple Watch Most Preferred Smartwatch Brand in US: Report

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all

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Apple Watch
"New electrodes in Apple Watch Series 4 now enable customers to take an ECG directly from the wrist," Apple said in a statement on Thursday. Flickr

Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday.

According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.

“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories.

“Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.

“Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch,” Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

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An Apple store in Woodbridge, Virginia. (VOA)

“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far,” Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally.
However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

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“Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor,” said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all. (IANS)

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Apple Watch Can Detect And Notify Users Irregular Heart Rhythms

The results of the Apple Heart Study highlight the role that innovative digital technology can play in creating more predictive and preventive health care," said Lloyd Minor of the Stanford School of Medicine. 

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The study is expected to play a crucial role in the future stability research of PSCs. Pixabay

Apple Watch can detect and notify users when they experience irregular heart rhythms, finds a study demonstrating the ability of wearable technology to detect atrial fibrillation.

In 2017, Apple had partnered with researchers from the Stanford University and launched an app called “Apple Heart Study” to determine whether a mobile app that uses data from a heart rate pulse sensor on the Apple Watch can identify atrial fibrillation.

Atrial fibrillation, a deadly and often undiagnosed condition, can lead to strokes. The condition often remains hidden because many people do not experience symptoms.

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Comparisons between irregular pulse-detection on Apple Watch and simultaneous electrocardiography patch recordings showed the pulse detection algorithm has 71 per cent positive predictive value. Pixabay

The findings showed only 0.5 per cent participants received irregular pulse notifications, an important finding given the concerns about potential over-notification.

Eighty-four per cent of the time participants who received irregular pulse notifications were found to be in atrial fibrillation at the time of the notification and 34 per cent who followed up by using an ECG patch over a week later were found to have atrial fibrillation.

“The results of the Apple Heart Study highlight the role that innovative digital technology can play in creating more predictive and preventive health care,” said Lloyd Minor of the Stanford School of Medicine.

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“The performance and accuracy we observed in this study provides important information as we seek to understand the potential impact of wearable technology on the health system,” noted Marco Perez, Associate Professor of cardiovascular medicine at Stanford. Pixabay

“Atrial fibrillation is just the beginning, as this study opens the door to further research into wearable technologies and how they might be used to prevent disease before it strikes — a key goal of precision health,” Minor said.

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Comparisons between irregular pulse-detection on Apple Watch and simultaneous electrocardiography patch recordings showed the pulse detection algorithm has 71 per cent positive predictive value.

“The performance and accuracy we observed in this study provides important information as we seek to understand the potential impact of wearable technology on the health system,” noted Marco Perez, Associate Professor of cardiovascular medicine at Stanford. (IANS)