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Apple Watch Most Preferred Smartwatch Brand in US: Report

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all

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Apple Watch
"New electrodes in Apple Watch Series 4 now enable customers to take an ECG directly from the wrist," Apple said in a statement on Thursday. Flickr

Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday.

According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.

“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories.

“Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.

“Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch,” Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far,” Klaehne added.

Apple was facing competition from its older devices last year as users were still buying Apple Watch Series globally.
However, the scenario is softening with tighter control on the supply chain along with a mixed portfolio of feature-rich Watch Series 4.

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“Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor,” said Pavel Naiya, Senior Analyst, Counterpoint Research.

The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all. (IANS)

Next Story

Chinese Shout ‘Boycott Apple’ as US Goes After Huawei

To avoid the ban, Apple released a small update to iOS, saying that iOS version 12.1.2 contains software changes exclusive to China

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

As the Washington-Beijing trade war intensifies along with fresh restrictions on Chinese telecom giant Huawei in the US, there has been a significant rise in “Boycott Apple” movement in China.

According to BuzzFeed News, there has been a flurry of anti-Apple and anti-Trump messages on Weibo, China’s version of Twitter.

“I feel guilty watching the trade war. Once I have money I will change my smartphone (iPhone),” one user posted on Weibo.

“I think Huawei’s branding is amazing, it chops an apple into eight pieces,” read another post.

China has urged the US to stop “harassing overseas companies” and slammed US President Donald Trump’s decision to sign a national emergency order that prohibits American firms from using foreign-made equipment, citing espionage fears.

The US move, which effectively takes aim at Chinese telecom giant Huawei, comes as the two economic superpowers are locked in a bitter unending trade war.

Chinese telecom giant Huawei has said that it is still open to addressing US security concerns.

huawei
FILE – A woman stands at the booth of Huawei featuring 5G technology at the PT Expo in Beijing, China, Sept. 28, 2018. VOA

“The functions in Huawei are comparable to Apple iPhones or even better. We have such a good smartphone alternative, why are we still using Apple?” said one user on Weibo.

This isn’t the first time that the “Boycott Apple” movement has gained traction in China.

Chinese companies in December last year rallied behind the tech giant, offering hefty discounts to employees to buy Huawei devices and shun iPhones.

According to Nikkei Asian Review, the move came after the detention of Huawei’s Chief Financial Officer Meng Wanzhou in Canada at the request of American prosecutors.

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Over 20 Chinese companies also took to social media to announce that they will increase purchases of other Huawei products.

A Chinese court in December banned the sale and import of most iPhone models after granting Qualcomm an injunction against Apple.

To avoid the ban, Apple released a small update to iOS, saying that iOS version 12.1.2 contains software changes exclusive to China. (IANS)