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Apple’s ‘Families’ to help curb kids’ screen addiction

Not only Apple, Facebook, which has over two billion users, is also making drastic changes to its News Feed that will allow users to see more updates from family and friends

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Apple logo. Pixabay
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  • Apple has introduced new ‘Families’ page to this website
  • The aim is to curb children’s addiction to screens
  • The app will benefit the community

To help parents control their children’s screen addiction touted as a “growing public health crisis”, Apple has introduced a new page called “Families” on its website.

The page has features like “Ask To Buy” tool that lets parents approve or decline app purchases from their device. “Find My Friends” feature lets parents keep track of their kids’ locations, get alerts when they leave or arrive somewhere, and see distances and travel times to where they are.

Apple got lukewarm response for iPhone X. Pixabay
Parents can even track the activities of their children. Pixabay

Another app management feature lets users automatically block in-app purchases. It has the option to limit adult content on kids’ devices and restricts browsing to only pre-approved websites.

“We’ve also made it easy for parents to set privacy controls on their kids’ devices. We’re continually designing new features to help make sure kids use them in the ways you want,” Apple said on the new page.

Two key Apple shareholders had requested the Cupertino-based iPhone maker to take urgent steps to safeguard young users from the ill-effects of iPhone addiction.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

In a letter, Jana Partners and the California State Teachers’ Retirement System told Apple to make its products safer for the younger users.

Not only Apple, Facebook, which has over two billion users, is also making drastic changes to its News Feed that will allow users to see more updates from family and friends than posts from businesses, brands, and media.

facebook
Facebook is also concentrating more towards friends and family of its users. VOA

According to its CEO Mark Zuckerberg, Facebook has got a feedback from the community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. IANS

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Job Seeking Women Sue Facebook For Posting Job Ads Just For Men

It's important to note that online platforms like Facebook are generally not liable for content published by others

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Facebook
Facebook faces lawsuit for hiding job ads from women. Pixabay

The American Civil Liberties Union (ACLU) is suing Facebook on behalf of three women job seekers who accused the social media giant of posting ads that are shown only to men.

The ACLU, along with the Communications Workers of America and the employment law firm Outten & Golden LLP, on Tuesday filed charges with the US Equal Employment Opportunity Commission against Facebook.

The women job seekers accused Facebook for targeting ads for jobs in male-dominated fields to younger male Facebook users only — excluding all women and non-binary individuals, as well as older male users.

“The case is brought on behalf of three job seekers and the Communications Workers of America, on behalf of a proposed class of millions of job applicants. It alleges that these job advertising practices violate federal civil rights laws prohibiting sex and age discrimination in employment,” Galen Sherwin from ACLU Women’s Rights Project wrote in a blog post.

Facebook requires users to identify their sex in the binary categories of male or female in order to even open an account.

Facebook
Facebook, social media. Pixabay

“While users can later change their sex designation and select from among a few dozen options to describe their gender identity, Facebook still requires users to choose gendered pronouns (male, female, or neutral), which it then offers to advertisers for purposes of gender-based ad targeting.

“Facebook delivers the ad accordingly, including a notice that the user is seeing the ad because of their sex,” the ACLU said.

The lawsuit claimed that Facebook let 10 employers, including a police department, to run advertisements excluding women and nonbinary users.

Facebook responded to the allegations, saying there is no place for discrimination on Facebook.

“It’s strictly prohibited in our policies, and over the past year, we’ve strengthened our systems to further protect against misuse,” Download reported, quoting a Facebook spokesperson.

Facebook is “reviewing the complaint and look forward to defending our practices,” the spokesperson added.

Facebook
Facebook App on a smartphone device. (VOA)

According to the ACLU, Facebook also offers advertisers the ability to use what it calls “Lookalike Targeting,” which allows advertisers to target customers with traits similar to those of their customer base.

It’s important to note that online platforms like Facebook are generally not liable for content published by others.

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“But in this case, Facebook is doing much more than merely publishing content created by others. It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers’ sex-based preferences,” the ACLU emphasised.

Facebook must change its platform to prevent advertisers from exploiting user data for discriminatory purposes, and ensure once and for all that all users, regardless of gender, race, age, or other protected status, are given a fair shake, said the ACLU. (IANS)