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Apple’s Head Of Search and Head of Siri’s Advanced Development quits Amidst Siri Reshuffle

According to a report in The Information on Thursday, Apple has confirmed both the departures

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Apple Unveils Larger iPhones, Health-Oriented Watches. Pixabay

Apple’s Head of Search Vipul Ved Prakash and Tom Gruber, Head of Siri’s Advanced Development Group, have quit the company which is currently reshuffling its Siri team.

According to a report in The Information on Thursday, Apple has confirmed both the departures.

One of the original Siri co-founders, Gruber “will be pursuing personal interests in photography and ocean conservation”.

Prakash joined Apple in 2013 after Apple acquired the search engine and analytics firm Topsy where he served as a CEO.

“The deal was valued at upwards of $224 million. Apple shut down Topsy two years after its acquisition,” reports 9to5mac.com.

Revealing its future plans, Apple last week formally announced to make ex-Google executive John Giannandrea its Chief of Machine Learning (ML) and Artificial Intelligence (AI) Strategy.

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Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems. Flickr

Reporting to CEO Tim Cook, Giannandrea who joined Apple in April will be in charge of Apple’s ML division, Siri and the Core ML team.

Giannandrea will look after further development of Core ML and Siri technologies.

According to media reports, Apple lags behind from Google and Amazon in key AI areas like Natural Language Processing (NLP) and computer vision needed to power voice assistant features in Siri.

Apple has invested in Siri and HomeKit to compete with Google Home and Alexa-based smart home systems.

Also Read-Apple Gets a New AI Chief to Oversee Siri, Machine Learning

In 2017, Apple added an AI chip called Neural Engine to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP). (IANS)

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Apple To Supply Upcoming “Tracking Tags” Later This Year

Additionally, A German news site iphone-ticker.de has claimed that Apple is planning to hold a media event on March 31 where the the company would unveil its low cost iPhone called either the iPhone SE 2 or the iPhone 9

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Apple
Ultra Wideband tag would be one of Apple's major new hardware products in the first half of 2020. Pixabay

Apple analyst Ming-Chi Kuo has claimed that Universal Scientific Industrial, Shanghai-based manufacturing company will begin supplying the system-in-package for company’s upcoming Ultra Wideband item tracking tags in the second to third quarter of 2020.

According to Kuo, the shipment of these tags would reach tens of millions of units by the end of the year, MacRumors reported on Tuesday.

“We believe that the ultra-wideband (UWB) tag will enhance the user experience of iOS’s ‘find’ and augmented reality applications by offering measurement functions in the short distance,” the report quoted Kuo.

Earlier, Kuo said the Ultra Wideband tag would be one of Apple’s major new hardware products in the first half of 2020.

Apple
Apple analyst Ming-Chi Kuo has claimed that Universal Scientific Industrial, Shanghai-based manufacturing company will begin supplying the system-in-package for company’s upcoming Ultra Wideband item tracking tags in the second to third quarter of 2020. Wikimedia Commons

Additionally, A German news site iphone-ticker.de has claimed that Apple is planning to hold a media event on March 31 where the the company would unveil its low cost iPhone called either the iPhone SE 2 or the iPhone 9.

The phone will reportedly go on sale on April 3 and would retail for $399, placing it firmly in the midrange price category.

ALSO READ: Now, Google Stadia To Work on Android Devices Like Samsung, Asus

A recent report from the Japanese blog Mac Otakara has claimed that the Cupertino-based tech giant is reportedly planning to launch a 5.4-inch iPhone similar in size to the iPhone 8. (IANS)