Tuesday January 28, 2020

Legendary Musician AR Rahman To Create Anthem for Global Climate Change Initiative

The project aims at raising money and awareness for the cause of climate change

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AR Rahman
While details about composition by AR Rahman are awaited, it has come to light that the number will thematically be reminiscent of "We are the world." Wikimedia Commons

India’s Oscar-winning music maestro AR Rahman is pitching in with a creative contribution for Hollywood music veteran and humanitarian Ken Kragen’s climate change effort. Rahman, along with a team of international composers, will create a track titled “Hand in hand” for the initiative.

Kragen, who was honoured with United Nations Peace Medal in 1985 for producing the historic charity anthem “We are the World”, has joined hands with entertainment entrepreneur Neil Morgan to set up an augmented reality (AR) project named “Hands Around The World”.

The project aims at raising money and awareness for the cause of climate change. The initiative will be launched on April 22 next year, on the occasion of the 50th anniversary of Earth Day. The AR app will also be launched the same day, reports variety.com.

While details about Rahman’s composition are awaited, it has come to light that the number will thematically be reminiscent of “We are the world.”

“The mind of the human race is hard wired to seek higher ideals and wisdom. For that, the very first step is to protect that which holds us – planet earth,” Rahman said.

Kragen added: “It is easier to accomplish the impossible than the ordinary.”

AR Rahman
India’s Oscar-winning music maestro AR Rahman is pitching in with a creative contribution for Hollywood music veteran and humanitarian Ken Kragen’s climate change effort. Rahman, along with a team of international composers, will create a track titled “Hand in hand” for the initiative. Wikimedia Commons

The AR app will allow people to download 3D volumetric-captured celebrity holograms and take photographs standing beside them, holding their hands. They will then combine users’ photographs with hundreds of millions of others to form a virtual selfie chain that will become the digital “Hands Around the World”.

Users will be prompted to spread the word and encouraged to donate towards ending climate change.

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“There are people that will deny climate change but they can’t deny pollution. Our project intends to galvanise and unite people like never before, in a positive and fun way to help save the planet,” said Morgan. (IANS)

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Actress Sunny Leone Partners With PETA India For Campaigning Against Use of Animal Skin

Sunny recently took to social media to announce her newest upcoming PETA India campaign Sunny recently took to social media to announce her newest upcoming PETA India campaign

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Sunny
"Sunny Leone regularly volunteers with PETA India to save animals' lives... And she lives by example. Her dog is adopted from a shelter, and you'll never find an animal on her plate," Sachin Bangera, PETA India's director of celebrity and public relations, said. Wikimedia Commons

Bollywood actress Sunny Leone has joined hands with People for the Ethical Treatment of Animals India (PETA) for a new campaign against use of animal skin.

Sunny is set promote vegan fashion, which is free from leather or other animal derived materials.

“It has been wonderful associating with PETA India, working on so many campaigns – from encouraging the adoption and sterilisation of cats and dogs to speaking about the importance of going vegetarian. I look forward to unveiling the next campaign soon, which for now, I’ll say will help animals save their skins,” she said.

Sunny
Bollywood actress Sunny Leone has joined hands with People for the Ethical Treatment of Animals India (PETA) for a new campaign against use of animal skin. Wikimedia Commons

Sunny recently took to social media to announce her newest upcoming PETA India campaign by sharing a #PostPackupShot by photographer Avinash Gowariker. In the image she is seen wearing a PETA T-shirt.

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“Sunny Leone regularly volunteers with PETA India to save animals’ lives… And she lives by example. Her dog is adopted from a shelter, and you’ll never find an animal on her plate,” Sachin Bangera, PETA India’s director of celebrity and public relations, said. (IANS)