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Are Women Anything like they are Shown in Advertisements?

No wonder, the products are gaining popularity and earning enough but at what cost?

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Advertisements. (Representational image) Youtube

October 22, 2016: It is said, more than words, visuals leave a greater impact on the mind of a person. It is true because it is easy to recall things or incidents which we have witnessed than something which we have just heard or have read in any written text. In this way, films and advertisements create an impact on our minds knowing or unknowingly. More than films, it is the advertisements which on a recurring basis are served to us daily and we gulp it down without thinking.

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No wonder, the advertising industry is one of the fastest growing industries all across the world. Nowadays, almost every company take the help of the advertisements to make their products or services popularize. It helps in the sale of the products by creating a brand image and also by making it more popular than the rest of the similar products available in the market, but in the process of doing so they often end up hampering the image of a woman by objectifying them.

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Women are portrayed as mere sex objects. There is no point of discussing of why rape cases have become daily news or why unending molestation or assault cases are piling up in India every day when national television gives permission to such advertisements.
For example the advertisement of the AXE effect (deodorant) wherein after using the deodorant, all young girls jump on the man who applied it. The recent Sprite’s (soft drink) advertisement shows how a guy having the drink wins over a girl and the other who didn’t is left behind.

Sprite advertisement. Youtube.
Sprite advertisement. Youtube.

Kellogg’s Special K goes to an extent of letting women know that they are not good enough and they need look skinny and attractive. That too not because of any other reason but only to look attractive for her husband.

Youtube
Kellogg’s Special K. Youtube

Advertisement of Dalda husband’s choice is more of amazement. According to the ad, only men’s heath matter or may be only they get heart attacks and women can never even have a high cholesterol.

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These kinds of advertisements create an unreal image of a woman, who is supposed to fair, skinny, and essentially cook, wash clothes and do all such household works for that’s what there born for, right?
No wonder, the products are gaining popularity and earning enough but at what cost?

– by Pinaz Kazi of NewsGram. Twitter: @PinazKazi

  • Ruchika Kumari

    Exactly….I often used to think why these advertising companies use women as an object not subject.

  • Antara

    Realistic images are shockingly less promoted in advertisements!

Next Story

WhatsApp To Put Advertisements in its “Status” Feature

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook's 2.3 billion), will reportedly carry targeted ads from 2019 -- on a platform that has been ad-free till date

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Whatsapp
WhatsApp geared up to show ads in 'Status,' confirms VP Chris Daniels. Pixabay

Clearing the air on Facebook’s monetisation efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature.

“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters here.

Daniels, however, did not give any timeline to this development that has been in the news for some time.

WhatsApp has over 1.5 billion users globally, including more than 250 million in India.

There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.

whatsapp
WhatsApp on a smartphone device. Pixabay

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

According to media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.

Also Read- Facebook Planning To Set up a Sprawling Office

One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date. (IANS)