Tuesday November 12, 2019
Home India Are Women Any...

Are Women Anything like they are Shown in Advertisements?

No wonder, the products are gaining popularity and earning enough but at what cost?

Advertisements. (Representational image) Youtube

October 22, 2016: It is said, more than words, visuals leave a greater impact on the mind of a person. It is true because it is easy to recall things or incidents which we have witnessed than something which we have just heard or have read in any written text. In this way, films and advertisements create an impact on our minds knowing or unknowingly. More than films, it is the advertisements which on a recurring basis are served to us daily and we gulp it down without thinking.

NewsGram brings to you latest new stories in India

No wonder, the advertising industry is one of the fastest growing industries all across the world. Nowadays, almost every company take the help of the advertisements to make their products or services popularize. It helps in the sale of the products by creating a brand image and also by making it more popular than the rest of the similar products available in the market, but in the process of doing so they often end up hampering the image of a woman by objectifying them.

Go to NewsGram and check out news related to political current issues

Women are portrayed as mere sex objects. There is no point of discussing of why rape cases have become daily news or why unending molestation or assault cases are piling up in India every day when national television gives permission to such advertisements.
For example the advertisement of the AXE effect (deodorant) wherein after using the deodorant, all young girls jump on the man who applied it. The recent Sprite’s (soft drink) advertisement shows how a guy having the drink wins over a girl and the other who didn’t is left behind.

Sprite advertisement. Youtube.
Sprite advertisement. Youtube.

Kellogg’s Special K goes to an extent of letting women know that they are not good enough and they need look skinny and attractive. That too not because of any other reason but only to look attractive for her husband.

Kellogg’s Special K. Youtube

Advertisement of Dalda husband’s choice is more of amazement. According to the ad, only men’s heath matter or may be only they get heart attacks and women can never even have a high cholesterol.

Look for latest news from India in NewsGram

These kinds of advertisements create an unreal image of a woman, who is supposed to fair, skinny, and essentially cook, wash clothes and do all such household works for that’s what there born for, right?
No wonder, the products are gaining popularity and earning enough but at what cost?

– by Pinaz Kazi of NewsGram. Twitter: @PinazKazi

  • Ruchika Kumari

    Exactly….I often used to think why these advertising companies use women as an object not subject.

  • Antara

    Realistic images are shockingly less promoted in advertisements!

Next Story

Instagram Decides to Display Advertisements on its Explore Page

As more advertisers come to Instagram and Facebook, it only makes sense that the platform would look for more untouched digital real estate, it added

Instagram. Pixabay

Facebook-owned photo-messaging app Instagram has decided to start displaying advertisements on its Explore page to target users who access the section to discover new content.

Even though the ads would not appear on the Explore grid itself, they would appear once a user taps on an Explore post and begins scrolling through that discovery feed.

“Explore is where people are really open to discovery and that’s why we’re really excited about this, where people are most receptive to advertising,” The Verge quoted Susan Buckner Rose, Director of business product marketing, Instagram as saying on Wednesday.

To open the Explore ad to everyone, the Facebook-Instagram team would be working with select partners over the next few weeks.

facebook privacy
FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

According to Rose, since there was “nothing particular” about the Explore grid that prevented the team from starting ad placement there, it is still unclear why the grid is being left untouched, at least at this moment, the report said.

Currently, the photo-messaging app with over one billion users already allows ads as part of its Stories and regular feeds.

Also Read: WhatsApp Case Proves India Needs Strong Data Protection Law: Expert

Explaining Instagram’s decision, the report said that the platform is an ad-run business that needs to meet brands’ expectations.

As more advertisers come to Instagram and Facebook, it only makes sense that the platform would look for more untouched digital real estate, it added. (IANS)