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Are Women Anything like they are Shown in Advertisements?

No wonder, the products are gaining popularity and earning enough but at what cost?

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Advertisements. (Representational image) Youtube

October 22, 2016: It is said, more than words, visuals leave a greater impact on the mind of a person. It is true because it is easy to recall things or incidents which we have witnessed than something which we have just heard or have read in any written text. In this way, films and advertisements create an impact on our minds knowing or unknowingly. More than films, it is the advertisements which on a recurring basis are served to us daily and we gulp it down without thinking.

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No wonder, the advertising industry is one of the fastest growing industries all across the world. Nowadays, almost every company take the help of the advertisements to make their products or services popularize. It helps in the sale of the products by creating a brand image and also by making it more popular than the rest of the similar products available in the market, but in the process of doing so they often end up hampering the image of a woman by objectifying them.

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Women are portrayed as mere sex objects. There is no point of discussing of why rape cases have become daily news or why unending molestation or assault cases are piling up in India every day when national television gives permission to such advertisements.
For example the advertisement of the AXE effect (deodorant) wherein after using the deodorant, all young girls jump on the man who applied it. The recent Sprite’s (soft drink) advertisement shows how a guy having the drink wins over a girl and the other who didn’t is left behind.

Sprite advertisement. Youtube.
Sprite advertisement. Youtube.

Kellogg’s Special K goes to an extent of letting women know that they are not good enough and they need look skinny and attractive. That too not because of any other reason but only to look attractive for her husband.

Youtube
Kellogg’s Special K. Youtube

Advertisement of Dalda husband’s choice is more of amazement. According to the ad, only men’s heath matter or may be only they get heart attacks and women can never even have a high cholesterol.

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These kinds of advertisements create an unreal image of a woman, who is supposed to fair, skinny, and essentially cook, wash clothes and do all such household works for that’s what there born for, right?
No wonder, the products are gaining popularity and earning enough but at what cost?

– by Pinaz Kazi of NewsGram. Twitter: @PinazKazi

  • Ruchika Kumari

    Exactly….I often used to think why these advertising companies use women as an object not subject.

  • Antara

    Realistic images are shockingly less promoted in advertisements!

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Sanitization to Fight Coronavius Begins in UP

Massive sanitization drive begins in UP

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A massive sanitization drive began in major cities in Uttar Pradesh on Friday. (Representation Image). Pixabay

A massive sanitization drive began in major cities in Uttar Pradesh on Friday. This is the latest news in India.

Rajkumar Vishwakarma, DG, fire services, told reporters that sanitization was being done with sodium hypochlorite and fire personnel had been instructed to take care and not to spray the disinfectant on human beings and animals.

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The sanitization will be done using sodium hypochlorite. (Representational Image). Pixabay

Spraying will also not be done inside any building due to electrical connections.

Fire personnel have been asked to take photographs and post it on WhatsApp media groups. They have been asked to avoid calling the media personnel to the sanitisation sites to avoid risks.

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Earlier this week, about 50 migrant workers who were at a bus station in Bareilly, were sprayed with sodium hypochlorite by the sanitisation staff. Those who were sprayed, including children, complained of itching in the eyes and rashes on the body.

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Chief minister Yogi Adityanath had expressed his concern over the incident and assured action against the guilty.

District magistrate Bareilly, Nitish Kumar said that the incident happened due to ‘over-zealous’ workers. (IANS)

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People Have Faith in Modi Government to Handle COVID-19 Crisis

Over 83% trust Modi govt will handle COVID-19 crisis well

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The Narendra Modi-led central government is leaving no stone unturned in fight against the novel coronavirus pandemic. Wikimedia Commons

As the Narendra Modi-led central government is leaving no stone unturned in fight against the novel coronavirus pandemic, 83.5 per cent people from various states “trust in government” in handling the crisis.

The findings came out in the IANS-CVoter exclusive tracker on COVID-19 Wave 2 survey conducted during last seven days among 18 plus adults nationwide. The findings and projections are based on Computer-Assisted Telephone Interviewing (CATI).

Replying to a question “I think Indian government is handling the coronavirus well”, 83.5 per cent people agreed that they trust in government’s steps being taken in fight against the deadly disease, and 9.4 per cent expressed their disagreement. The survey was conducted on March 26 and 27. Of the 83.5 per cent who showed their trust in government, 66.4 per cent strongly agree with the opinion and 17.1 agree with the view.

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A similar survey on the same question done on March 17 and 18 showed that 83.6 per cent people expressed their trust in government in fight against the pandemic which so far has claimed 29 lives and over 1,000 conformed cases. A total of 13.7 per cent people expressed their disagreement.

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83.5 per cent people from various states trust the Modi government in handling the COVID-19 crisis. Wikimedia Commons

As per the tracker, the data is weighted to the known demographic profile of the states. Sometimes the table figures do not sum to 100 due to the effects of rounding, it says. “Our final data file has socio-economic profile within plus 1 per cent of the demographic profile of the state. We believe this will give the closest possible trends.”

The Tracking Pol fieldwork covers random probability samples during the last seven days from the release date and that the sample spread is across all assembly segments across all states. This survey covers all states in India and was conducted in 10 languages as part of our routine OmniBus, it says.

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“This is a thorough random probability sample; and we are ensuring a proper representative analysis by statistical weighing of the data to make it representative of the local population as per the latest census and or other available demographic benchmarks.”

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The data clarified that it strictly follows the WAPOR code of conduct (World Association of Public Opinion Research) for our ethical and transparent scientific practices and have incorporated the PCI (Press Council of India ) guidelines as our SOP (Standard Operating Procedures). (IANS)

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Facebook to Allow Political Messages but Not Ads

Facebook to Allow Paid Political Messages That Aren't Ads

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Facebook decided Friday to allow a type of paid political message but won't show politicl ads. Pixabay

Facebook decided Friday to allow a type of paid political message that had sidestepped many of the social network’s rules governing political ads.

Its policy change came days after presidential candidate Michael Bloomberg exploited a loophole to run such humorous messages promoting his campaign on the accounts of popular Instagram personalities followed by millions of younger people.

The change involves what Facebook calls “branded content” — sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand.

Facebook decided Friday to allow a type of paid political message that had sidestepped many of the social network’s rules governing political ads.

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The logo for Facebook at the Nasdaq MarketSite, in New York’s Times Square. VOA

Its policy change came days after presidential candidate Michael Bloomberg exploited a loophole to run such humorous messages promoting his campaign on the accounts of popular Instagram personalities followed by millions of younger people.

The change involves what Facebook calls “branded content” — sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand.

The Bloomberg campaign took the unconventional step of paying social media influencers — individuals with huge followings — to post Bloomberg memes using their Instagram accounts. Different versions of the sponsored posts from the Bloomberg campaign ran on more than a dozen influential Instagram accounts, each of which has millions of followers.

That effort skirted many of the rules that tech companies have imposed on political ads to safeguard U.S. elections from malicious foreign and domestic interference and misinformation. Online political ads have been controversial, especially after it was revealed Russia used them to try to influence the 2016 presidential election. In response, Facebook has rolled out rules to prevent a repeat of that, though it has declined to fact-check political ads and refuses to ban even blatantly false messages.

The Bloomberg campaign’s memes showed the 78-year-old candidate, in a tongue-in-cheek awkward fashion, chatting with popular social media influencers with names like “Tank Sinatra,” asking them to help him raise his profile among younger folk.

“Can you post a meme that lets everyone know I’m the cool candidate?” Bloomberg wrote in one of the exchanges posted by an account called F*** Jerry, which has nearly 15 million followers on Instagram. The candidate then sent a photo of him wearing baggy chino shorts, an orange polo and a zip-up vest.

F*** Jerry’s account then replied, “Ooof that will cost like a billion dollars.” Bloomberg responded by asking where to send the money.

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Democratic presidential candidate and former New York City Mayor Michael Bloomberg speaks during his campaign launch of “Mike for Black America,” at the Buffalo Soldiers National Museum. VOA

Looking to broaden audience

With the sponsored posts, Bloomberg’s campaign said it was reaching those who might not be normally interested in the day-to-day developments of politics.

“You want to engage people at every platform and you want them to feel like they’re not just getting a canned generic statement,” campaign spokeswoman Sabrina Singh said of the campaign’s strategy.

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The campaign declined to say how much it paid for the sponsored posts, or if it had more of them in the works. The posts did not appear in Facebook’s ad transparency library, which catalogs the political ads that campaigns buy directly from Facebook or Instagram and tells users how much was spent on them. Bloomberg’s campaign told The Associated Press on Thursday that Instagram does not require the campaign to disclose that information on the sponsored posts it ran earlier this week.  (VOA)