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Are Women Anything like they are Shown in Advertisements?

No wonder, the products are gaining popularity and earning enough but at what cost?

Advertisements. (Representational image) Youtube

October 22, 2016: It is said, more than words, visuals leave a greater impact on the mind of a person. It is true because it is easy to recall things or incidents which we have witnessed than something which we have just heard or have read in any written text. In this way, films and advertisements create an impact on our minds knowing or unknowingly. More than films, it is the advertisements which on a recurring basis are served to us daily and we gulp it down without thinking.

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No wonder, the advertising industry is one of the fastest growing industries all across the world. Nowadays, almost every company take the help of the advertisements to make their products or services popularize. It helps in the sale of the products by creating a brand image and also by making it more popular than the rest of the similar products available in the market, but in the process of doing so they often end up hampering the image of a woman by objectifying them.

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Women are portrayed as mere sex objects. There is no point of discussing of why rape cases have become daily news or why unending molestation or assault cases are piling up in India every day when national television gives permission to such advertisements.
For example the advertisement of the AXE effect (deodorant) wherein after using the deodorant, all young girls jump on the man who applied it. The recent Sprite’s (soft drink) advertisement shows how a guy having the drink wins over a girl and the other who didn’t is left behind.

Sprite advertisement. Youtube.
Sprite advertisement. Youtube.

Kellogg’s Special K goes to an extent of letting women know that they are not good enough and they need look skinny and attractive. That too not because of any other reason but only to look attractive for her husband.

Kellogg’s Special K. Youtube

Advertisement of Dalda husband’s choice is more of amazement. According to the ad, only men’s heath matter or may be only they get heart attacks and women can never even have a high cholesterol.

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These kinds of advertisements create an unreal image of a woman, who is supposed to fair, skinny, and essentially cook, wash clothes and do all such household works for that’s what there born for, right?
No wonder, the products are gaining popularity and earning enough but at what cost?

– by Pinaz Kazi of NewsGram. Twitter: @PinazKazi

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  • Ruchika Kumari

    Exactly….I often used to think why these advertising companies use women as an object not subject.

  • Antara

    Realistic images are shockingly less promoted in advertisements!

Next Story

Raja Chari: Indian American Astronaut chosen by NASA

Raja Chari, an American of Indian descent, has been chosen by NASA as one of the 12 astronauts for a new space mission.

Raja Chari. Twitter.
  • Raja Chari is an American of Indian descent chosen by NASA for the new batch of astronauts
  • Currently, he is a Lieutenant Colonel in the US Air Force
  • Chari will have to go through two years of astronaut training which begins in August

June 06, 2017: NASA has chosen 12 astronauts out of a record-breaking 18,300 applications for upcoming space missions. An American of Indian descent, Raja Chari, has successfully earned his spot in the top 12.

The astronauts were selected on the basis of expertise, education, and physical tests. This batch of 12 astronauts is the largest group selected by NASA since two decades. The group consisting of 7 men and 5 women surpassed the minimum requirements of NASA.

Born in Waterloo, Iowa, Chari graduated from Air Force Academy in 1999 with a bachelor’s degree in Astronautical Engineering and Engineering Science. He went on to complete his master’s in Aeronautics and Astronautics from Massachusetts Institute of Technology. The astronaut is also a graduate of US Naval Test Pilot School.

Currently, Raja Chari is a Lieutenant Colonel in the US Air Force. He is the commander of 461st Flight Test Squadron and director of the F-35 Integrated Test Force at Edwards Air Force Base in California.

After Late Kalpana Chawla, Lt. Col. Raja Chari is the second Indian American astronaut chosen by NASA.

The 12 astronauts will have to go through two years of training. Upon completion, they will be assigned their missions ranging from research at the International Space Station, launching from American soil on spacecraft by private companies, to flying on deep space missions on NASA’s Orion Spacecraft.

The US Vice-President Mike Pence visited the Johnson Space Centre in Houston to announce and congratulate the new batch. Pence also said that President Trump is “fully committed” to NASA’s missions in space.

by Saksham Narula of NewsGram. Twitter: @Saksham2393