Wednesday November 21, 2018
Home Lead Story Now Comes Art...

Now Comes Artificial Intelligence (AI)-Designed Perfumes For Sale

The company also plans to introduce "Philyra" into their Perfumery School to help train the next generation of perfumers, firmly embedding AI into the heart of its organisation

0
//
perfumes
Artificial Intelligence now helps design novel perfumes.
Republish
Reprint

Tech major IBM and Symrise, one of the top global producers of flavours and fragrances, have created industry’s first Artificial Intelligence (AI)-designed perfumes for sale.

The AI-based system named “Philyra” can learn about perfume formulas, raw materials, historical success data and industry trends, IBM Research said in a statement late on Saturday.

“Building on previous IBM research using AI to pair flavours and for recipe creation, as well as our new IBM Research AI for Product Composition, we created Philyra,” said Richard Goodwin, Principal Research Scientist, IBM Research.

The AI tool uses new and advanced Machine Learning (ML) algorithms to sift through hundreds of thousands of formulas and thousands of raw materials, helping identify patterns and novel combinations.

“Philyra does more than serve up inspiration – it can design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the whitespaces in the global fragrance market,” Goodwin added.

When it comes to new perfume design, “Philyra” learns a distance model to identify fragrances that are close in smell to existing fragrances.

AI scenarios present ethical issues ranging from privacy, human rights, employment or other social issues.
The AI-based system named “Philyra” can learn about perfume formulas, raw materials, historical success data and industry trends. Pixabay

The larger the distance between a fragrance and its neighbours, the more novel the perfume is predicted to be.

Symrise has used “Philyra” to design two perfumes, scheduled to launch in mid-2019.

Symrise’s long-term goal is to introduce this technology to their master perfumers around the globe and continue to use the solution for the design of fragrances for personal care and home care products.

Also Read- People Hope to Get Transparency in System With #MeToo Movement

The company also plans to introduce “Philyra” into their Perfumery School to help train the next generation of perfumers, firmly embedding AI into the heart of its organisation.

“Our research continues to push the boundaries of augmenting human expertise using AI and demonstrating how AI can assist in domains where creativity is key,” said Goodwin. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Microsoft To Acquire Conversational Artificial Intelligence (AI)

The acquisition of Semantic Machines in May brought a revolutionary new approach to conversational AI

0
Microsoft
Microsoft stores start selling Amazon's Echo devices. Pixabay

Microsoft has announced to acquire a conversational Artificial Intelligence (AI) and bot development company XOXCO for an undisclosed sum.

Texas-based XOXCO has been paving the way in conversational AI since 2013 and was responsible for the creation of Howdy, the first commercially available bot for Slack that helps schedule meetings.

“It also developed Botkit which provides the development tools used by hundreds of thousands of developers on GitHub. Over the years, we have partnered with XOXCO and have been inspired by this work,” said Lili Cheng, Corporate Vice President, Conversational AI at Microsoft on Thursday.

Conversational AI is quickly becoming a way in which businesses engage with employees and customers — from creating virtual assistants and redesigning customer interactions to using conversational assistants to help employees communicate and work better together.

According to Gartner, “by 2020, conversational artificial intelligence will be a supported user experience for more than 50 percent of large, consumer-centric enterprises”.

The Microsoft Bot Framework, available as a service in Azure and on GitHub, today supports over 360,000 developers.

Microsoft, PUBG
A sign for Microsoft is seen on a building in Cambridge. VOA

“With this acquisition, we are continuing to realise our approach of democratising AI development, conversation and dialog, and integrating conversational experiences where people communicate,” said Cheng.

Over the last six months, Microsoft has made several strategic acquisitions to accelerate the pace of AI development.

The acquisition of Semantic Machines in May brought a revolutionary new approach to conversational AI.

In July, it acquired Bonsai to help reduce the barriers to AI development by combining machine teaching, reinforcement learning and simulation.

Also Read- YouTube Premium Service Expands to 7 New Countries

In September, Microsoft acquired Lobe, a company that has created a simple visual interface empowering anyone to develop and apply deep learning and AI models quickly, without writing code.

“The acquisition of GitHub in October demonstrates our belief in the power of communities to help fuel the next wave of bot development,” Microsoft said. (IANS)