Monday January 21, 2019
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Now Comes Artificial Intelligence (AI)-Designed Perfumes For Sale

The company also plans to introduce "Philyra" into their Perfumery School to help train the next generation of perfumers, firmly embedding AI into the heart of its organisation

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Artificial Intelligence now helps design novel perfumes.

Tech major IBM and Symrise, one of the top global producers of flavours and fragrances, have created industry’s first Artificial Intelligence (AI)-designed perfumes for sale.

The AI-based system named “Philyra” can learn about perfume formulas, raw materials, historical success data and industry trends, IBM Research said in a statement late on Saturday.

“Building on previous IBM research using AI to pair flavours and for recipe creation, as well as our new IBM Research AI for Product Composition, we created Philyra,” said Richard Goodwin, Principal Research Scientist, IBM Research.

The AI tool uses new and advanced Machine Learning (ML) algorithms to sift through hundreds of thousands of formulas and thousands of raw materials, helping identify patterns and novel combinations.

“Philyra does more than serve up inspiration – it can design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the whitespaces in the global fragrance market,” Goodwin added.

When it comes to new perfume design, “Philyra” learns a distance model to identify fragrances that are close in smell to existing fragrances.

AI scenarios present ethical issues ranging from privacy, human rights, employment or other social issues.
The AI-based system named “Philyra” can learn about perfume formulas, raw materials, historical success data and industry trends. Pixabay

The larger the distance between a fragrance and its neighbours, the more novel the perfume is predicted to be.

Symrise has used “Philyra” to design two perfumes, scheduled to launch in mid-2019.

Symrise’s long-term goal is to introduce this technology to their master perfumers around the globe and continue to use the solution for the design of fragrances for personal care and home care products.

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The company also plans to introduce “Philyra” into their Perfumery School to help train the next generation of perfumers, firmly embedding AI into the heart of its organisation.

“Our research continues to push the boundaries of augmenting human expertise using AI and demonstrating how AI can assist in domains where creativity is key,” said Goodwin. (IANS)

Next Story

Microsoft Lays AI Sensors for Smart Farming, Cutting-edge Healthcare in India

"The role of AI will only get bigger for both agriculture and healthcare sectors in India. The seeds are now sown," Maheshwari added

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Microsoft
Logo of Microsoft outside it's office. Pixabay

China, the world’s biggest agricultural producer, is leading the race when it comes to empowering farmers with Artificial Intelligence (AI)-driven technologies.

The aim is clear: To help the community digitally record information to cut costs and increase yields — with just a smartphone in their hands as AI leveraged Cloud computing to make sense of the data for farmers.

India has now embarked on a journey to bring AI sensors into the fields.

For Anant Maheshwari, the company’s India President, Microsoft has begun empowering small-holder farmers in India to increase their income through higher crop yield and greater price control.

“We are working with farmers, state governments, the Ministry of Electronics and Information Technology (MeitY) and the Ministry of Agriculture and Farmers Welfare to create an ecosystem for AI into farming,” Maheshwari told IANS.

In some villages in Telangana, Maharashtra and Madhya Pradesh, farmers are receiving automated voice calls that tell them whether their cotton crops are at risk of a pest attack, based on weather conditions and crop stage.

“There are companies that serve equipments and capabilities for farmers. We are working with most of the stakeholders, like generic crop protection and seeds company United Phosphorus Ltd and engineering conglomerate Escorts, to create better AI-based models for farming in the country,” informed Maheshwari.

With United Phosphorus, Microsoft is working on providing front-end capabilities for farmers.

Escorts is working with Microsoft for its Cloud and AI technology enabling precision agriculture capabilities to help farmers make informed decisions and get more from their farms.

In collaboration with the International Crop Research Institute for the Semi-Arid Tropics (ICRISAT), Microsoft has developed an AI-Sowing App powered by Cortana Intelligence Suite including Machine Learning and Power BI.

The app sends sowing advisories to participating farmers on the optimal date to sow. The farmers don’t need to install any sensors in their fields or incur any capital expenditure. All they need is a feature phone capable of receiving text messages.

Representational image.
Representational image. Wikimedia Commons

After laying the initial infrastructure for smart agriculture, Microsoft has also taken further steps towards cutting-edge health care with the help from AI-based “Intelligent Cloud” and “Intelligent Edge”.

Nearly three million heart attacks happen in India every year and 30 million Indians suffer from coronary diseases.

In a novel effort to predict the risk of cardiovascular disease (CVD) among the Indian population, Microsoft India and Apollo Hospitals have launched the first-ever AI-powered heart disease risk score API (application programme interface).

It provides the capability of applying ML and AI to cardio-vascular health records to develop an Indian-specific heart risk score.

With the new heart risk score for India, Apollo Hospitals’ AI model helps gauge a patient’s risk for heart disease and provides rich insights to doctors on treatment plans and early diagnosis.

“This shows how AI-driven models can make a big difference and help the doctors in a country where health care needs.

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The company has also applied AI to devices for early detection of diabetic retinopathy to prevent blindness.Microsoft India also announced a partnership with SRL Diagnostics to expand the “AI Network for Healthcare” to pathology to detect cancer.

Dr Devi Prasad Shetty, Chairman and Executive Director of Narayana Health, has performed over 15,000 heart operations. His hospital chain does one-sixth of heart surgeries in India.

“His hospital chain is working on Kaizala app, Power BI and Azure to run the operation smoothly.

“Dr Shetty aims to put all electronic health records on Kaizala for real-time data analysis. This gives a doctor full information about a patient and his past,” said Maheshwari.

In October, NITI Aayog entered into a partnership with Microsoft to deploy AI technologies in areas such as agriculture, healthcare, natural language computing and sustainable environment.

“The role of AI will only get bigger for both agriculture and healthcare sectors in India. The seeds are now sown,” Maheshwari added. (IANS)