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ASUS Eyes 50% Share in Gaming Laptop Market in India; Introduces Two New Laptop Models

The company said it is further expanding budget-friendly laptop

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ASUS, Gaming, Laptop
The company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent. Pixabay

In the era of smartphone gaming where the PC market is declining, Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.

“We are already the number one gaming laptop brand in India. Last year, we had around 23 per cent market share in the gaming laptops division in the country and this year, in the first four months itself, we have reached 40 per cent market share,” Arnold Su, Head of consumer Notebooks and ROG Business, ASUS India told IANS.

In addition, the company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent by the end of 2019.

The company said it is further expanding budget-friendly laptop offerings with new affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.

ASUS, Gaming, Laptop
Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India. Pixabay

“We noticed that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium laptops. This year, we launched the new generation of Vivobooks with which, we are expecting to grab a larger market share in India,” Su noted.

With gaming picking up as a profession in India, the company had previously said India has great potential ahead. In 2018, ASUS’s Republic of Gamers (ROG) was the most-searched gaming brand in India.

“Laptop gaming is growing but people who are interested in playing top-of-the-line games or like to compete with teammates and other players would only get that kind of gaming experience on PCs,” said Leila Lin, Country Product Manager, ASUS India.

ASUS said it is expanding its retail footprint in the country and opening between seven to 10 exclusive stores evey month. The company hopes to touch the 200 stores count by the end of year.

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“We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with all our channels like Amazon, Paytm, Chroma, Reliance and our own stores,” Su added.

ASUS has refreshed its Vivobook series with two new models — a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 — priced Rs 33,990 and Rs 34,990. (IANS)

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Qualcomm Unveils New Mobile Chipset Aiming Mobile Gaming Enthusiasts

Qualcomm’s new mobile chipset aimed at gamers

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Qualcomm is an American multinational semiconductor and telecommunications equipment company.
Qualcomm is an American multinational semiconductor and telecommunications equipment company. Wikimedia Commons

Aiming at mobile gaming enthusiasts, Qualcomm has unveiled the Snapdragon 855 Plus chipset with a higher central processing unit (CPU) and graphics processing unit (GPU) clock speeds.

The new Snapdragon 855 Plus features refreshed specs including the new Qualcomm Kyro 485 Prime CPU cores with improved clock speeds of up to 2.96GHz which is expected to deliver a 15 per cent speed boost, news portal the US-based chip-maker wrote in a blog-post on Monday.

“Snapdragon 855 Plus would raise the bar for elite gamers with the increase in CPU and GPU performance and elevate experiences for 5G, gaming, AI and XR, which is something our OEM (original equipment manufacturer) customers look to us to deliver”, said Kedar Kondap, Vice President, Product Management, Qualcomm Technologies.

Qualcomm, Chinese
The logo for Qualcomm appears on a screen at the Nasdaq MarketSite, in New York. VOA

“It is our most advanced mobile platform to date and would build upon the success of the 2019 Android flagship Snapdragon 855 5G mobile platform,” he added.

Snapdragon 855 Plus with an integrated multi-gigabit Snapdragon X24 LTE 4G modem also supports 5G connectivity using the X50 5G modem and Qualcomm Technologies’ RF Front-end solutions to deliver best-in-class cellular performance, superior coverage and all-day battery life in premium 5G devices, the company said in a statement.

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In addition the company is expecting devices built around the new system-on-a-chip to ship in the second half of 2019. Asus has already announced that it will include Qualcomm’s new chip in its upcoming ROG Phone 2. (IANS)