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ASUS Eyes 50% Share in Gaming Laptop Market in India; Introduces Two New Laptop Models

The company said it is further expanding budget-friendly laptop

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The company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent. Pixabay

In the era of smartphone gaming where the PC market is declining, Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.

“We are already the number one gaming laptop brand in India. Last year, we had around 23 per cent market share in the gaming laptops division in the country and this year, in the first four months itself, we have reached 40 per cent market share,” Arnold Su, Head of consumer Notebooks and ROG Business, ASUS India told IANS.

In addition, the company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent by the end of 2019.

The company said it is further expanding budget-friendly laptop offerings with new affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.

ASUS, Gaming, Laptop
Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India. Pixabay

“We noticed that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium laptops. This year, we launched the new generation of Vivobooks with which, we are expecting to grab a larger market share in India,” Su noted.

With gaming picking up as a profession in India, the company had previously said India has great potential ahead. In 2018, ASUS’s Republic of Gamers (ROG) was the most-searched gaming brand in India.

“Laptop gaming is growing but people who are interested in playing top-of-the-line games or like to compete with teammates and other players would only get that kind of gaming experience on PCs,” said Leila Lin, Country Product Manager, ASUS India.

ASUS said it is expanding its retail footprint in the country and opening between seven to 10 exclusive stores evey month. The company hopes to touch the 200 stores count by the end of year.

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“We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with all our channels like Amazon, Paytm, Chroma, Reliance and our own stores,” Su added.

ASUS has refreshed its Vivobook series with two new models — a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 — priced Rs 33,990 and Rs 34,990. (IANS)

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ASUS Brings AMD- Powered Laptops in India

Additionally, ASUS also showcased AMD powered, ultra-slim gaming laptop, the ROG Zephyrus G, and a gaming desktop ROG Strix GL10DH

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The supply of ASUS smartphones, notebooks and other products, as well as technical support and after-sales service for all ASUS products remain unchanged. Pixabay

ASUS, in collaboration with Advanced Micro Devices (AMD), on Tuesday launched the first AMD powered ZenBook and ZenBook Flip at a starting price of Rs 59,990 in India.

“The two laptops champion the cause of present-day creative individuals and multi-tasking professionals by offering the perfect blend of mobility with design, weight with specs, and powerful computing performance to execute a multitude of tasks,” Arnold Su, Business Head, PC, Gaming And Commercial Products, ASUS India, said in a statement.

The ZenBook 14 UM431DA is powered by second generation Ryzen 5 3500U Mobile Processor with Radeon Vega 8 graphics. The ergo lift design at 1.39 kg is packed in a 15.9 mm case. It promises 12-hour battery life and comes with a fingerprint sensor.

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Asus Motherboard. Flickr

Meanwhile, the ZenBook Flip 14 UM462DA is powered by 2nd generation Ryzen 7 3700U Mobile Processor with the latest AMD Radeon Vega 10 graphics for supreme visuals on the go.

It comes with an IR camera for fast and secure facial log-in, FHD IPS touch screen and a stylus pen.

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Additionally, ASUS also showcased AMD powered, ultra-slim gaming laptop, the ROG Zephyrus G, and a gaming desktop ROG Strix GL10DH.

“We also have a stupendous AMD powered gaming laptop, GA502 along with the first AMD CPU powered gaming desktop ROG Strix GL10DH. We are hopeful that India’s new-age clan of creative mavericks and multitasking individuals will appreciate the latest offering,” Vinay Sinha, MD, Sales, AMD India added. (IANS)