Thursday November 14, 2019
Home Lead Story Asus Eyes 40%...

Asus Eyes 40% Market Share in India’s Thin and Light Laptop Segment

The thin and light category's growth has been a little slow in the country, but it is catching up now

0
//
Asus
Asus was one of the top five PC companies in India, as per the International Data Corporation's (IDC) Q2, 2019 unit market share report. Pixabay

Bullish on the future of thin and light category of laptops in India, Taiwanese electronics major Asus is now eyeing 40 per cent market share in the segment by 2020, a top company executive has said.

The thin and light category of laptops typically weigh less than 2 kg and have a thickness of less than 20 mm.

“We now have 24.2 per cent share in thin and light category. With the new models in picture, we are now able to challenge 40 per cent market share in this category by 2020,” Jonas Chen, Country Product Manager, Consumer Notebook, Asus, told IANS.

Asus was one of the top five PC companies in India, as per the International Data Corporation’s (IDC) Q2, 2019 unit market share report.

The thin and light category’s growth has been a little slow in the country, but it is catching up now.

“We observed that portable laptops have become very important for the customers. In the beginning of the year, the thin and light category occupied only 1.9 per cent of Indian market, but last quarter it rose to 7 per cent, which is an increase of almost three times,” Leon Yu, Regional Director, Asus India, told IANS.

Asus
Asus unveiled the world’s lightest 14-inch “business” laptop, ASUSPRO B9, at the premier consumer electronics show, IFA 2019. Pixabay

Expanding its portfolio, the Taiwanese electronics major has just launched its dual screen laptop series in the country.

The dual screen line up comprises the Zenbook Pro Duo (UX581) and the Zenbook Duo (UX481) at a starting price of Rs 2,09,990 and Rs 89,990, respectively.

Asked about the novelty quotient of the dual screen devices, Navkendar Singh, Research Director, IDC India, told IANS: “Having two 4K screens on a single laptop is surely a very different experience.

“I am sure once we get used to it and there are enough apps which can use the second screen effectively, it can open a host of possibilities which can enhance productivity.”

These devices should appeal to professional users like creators and designers in the market, who are heavily invested in the Microsoft ecosystem, according to the market research firm.

The Taiwanese tech major has been aggressively expanding its online as well as offline footprint in India and its new dual display devices have paved way for a new form factor for laptops.

Asus
Asus is now eyeing 40 per cent market share in the segment by 2020, a top company executive has said. Pixabay

“With its new dual screen laptops, Asus has brought forth a fresh wave of innovation, which is less gimmicky and more meaningful, and especially focused on content creators with a significant proportion of real estate available,” noted Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR.

ALSO READ: Tips to Expand Your Business Globally

Asus unveiled the world’s lightest 14-inch “business” laptop, ASUSPRO B9, at the premier consumer electronics show, IFA 2019.  (IANS)

Next Story

Microsoft to Unveil November Update of Windows 10

Those looking to install the update can open their Windows Update settings and select Check for updates

0
Microsoft
The Microsoft Windows update is available for users seeking to install the latest release. Pixabay

Microsoft has begun rolling out its latest Windows 10 November 2019 Update to compatible devices.

It is pertinent to note that unlike most of the company’s significant Windows 10 updates, this update is more like the service packs found with previous versions of Windows operating system (OS).

“Today, we are announcing that the Windows 10 November 2019 Update is now available for users on the most recent versions of Windows 10 who seek the new update via Windows Update,” John Cable, Director of Program Management, Windows Servicing and Delivery, wrote in a blog post on Tuesday.

“We have worked to make this a great experience for all devices, and an exceptionally fast update process for devices running the May 2019 Update,” Cable added.

Microsoft
Microsoft has begun rolling out its latest Windows 10 November 2019 Update to compatible devices. Pixabay

The Windows update is available for users seeking to install the latest release.

Those looking to install the update can open their Windows Update settings (Settings > Update & Security > Windows Update) and select Check for updates.

ALSO READ: Use These Tools to Calculate Your Crypto Tax

After the update appears, they can select Download and install now option. (IANS)