Refreshing its thin and light VivoBook series, ASUS on Wednesday launched X403, X409, and X509 in India for Rs 54,990, Rs 32,990 and Rs 30,990, respectively.
VivoBook X403 promises to offer 24-hour long battery life; the 14-inch laptop is ultraportable and has passed military-grade level durability test, according to the company.
The VivoBook X509 packs a high-performance 8th Generation Intel Core U-series processors and the latest NVIDIA MX230 discrete graphics.
“For ASUS, the Indian market is of prime importance. Being committed to bringing the latest innovation and best-in-class offerings to our users in India, we are glad to unveil the three brand new VivoBook offerings: X403, X509 and X409,” Arnold Su, Head of Consumer Notebooks and ROG Business, ASUS India, said in a statement.
“Each of these laptops have been crafted with precision, introducing a unique attribute in the market today. We are hopeful that the users in pursuit of extremely portable, advanced, and thin and light laptops would opt for the latest VivoBook offerings,” Su added.
In the era of smartphone gaming where the PC market is declining, Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.
“We are already the number one gaming laptop brand in India. Last year, we had around 23 per cent market share in the gaming laptops division in the country and this year, in the first four months itself, we have reached 40 per cent market share,” Arnold Su, Head of consumer Notebooks and ROG Business, ASUS India told IANS.
In addition, the company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent by the end of 2019.
The company said it is further expanding budget-friendly laptop offerings with new affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.
“We noticed that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium laptops. This year, we launched the new generation of Vivobooks with which, we are expecting to grab a larger market share in India,” Su noted.
With gaming picking up as a profession in India, the company had previously said India has great potential ahead. In 2018, ASUS’s Republic of Gamers (ROG) was the most-searched gaming brand in India.
“Laptop gaming is growing but people who are interested in playing top-of-the-line games or like to compete with teammates and other players would only get that kind of gaming experience on PCs,” said Leila Lin, Country Product Manager, ASUS India.
ASUS said it is expanding its retail footprint in the country and opening between seven to 10 exclusive stores evey month. The company hopes to touch the 200 stores count by the end of year.
“We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with all our channels like Amazon, Paytm, Chroma, Reliance and our own stores,” Su added.
ASUS has refreshed its Vivobook series with two new models — a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 — priced Rs 33,990 and Rs 34,990. (IANS)