Monday August 26, 2019
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Bad News for Paytm! Whatsapp to Launch Peer-to-Peer UPI-Based Pay Service in India

WhasApp had 200 million active users in India in 2017

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whatsapp, paytm, UPI-based Pay service
FILE - The WhatsApp app logo is seen on a smartphone in this picture illustration. VOA

Facebook-owned WhatsApp which is planning to launch its peer-to-peer, UPI-based Pay service in India later this year has nearly 400 million users in the country — a bad news for digital payments leader Paytm which last reported 230 million users.

“With a billion mobiles, lowest data costs, highest mobile data consumption, average age of 29 and almost 400 million users, the future of WhatsApp is obviously in India,” tweeted Niti Aayog CEO Amitabh Kant.

WhatsApp did not dispute the figure cited by the Niti Aayog CEO, suggesting that the instant messaging platform has added 200 million users in the country in the past two years.

paytm, whatsapp, upi-based pay service
Paytm Logo. Wikimedia Commons

WhasApp had 200 million active users in India in 2017. The company launched a test run of its payments service with one million users in the country last year which got stuck in the digital payments framework guidelines but now, the service is in the final stages.

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“To boost digital inclusion in India, we can launch the (Pay) service across the country later this year after meeting regulations,” Cathcart told the audience at an event on Thursday. The country’s digital payments industry is estimated to hit $1 trillion by 2023. (IANS)

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Paytm and SHEROES Brings Special Social Community Platform for Women

Paytm, SHEROES join hands for women's only platform on app

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Paytm SHEROES
Paytm's Senior Vice President Deepak Abbot said that this exclusive social community feed for women builds on the significant traction Paytm Inbox is enjoying among its users. Pixabay

The Paytm app will now have a special social community platform where women can engage with each other on topics like health, careers, relationships, and cooking as well as share their life stories and achievements.

One97 Communications Ltd, which owns brand Paytm, has tied up with women’s community platform SHEROES to build this community for women on its Paytm Inbox feature, which has registered over 30 million monthly visitors for content-based services.

Paytm’s Senior Vice President Deepak Abbot said that this exclusive social community feed for women builds on the significant traction Paytm Inbox is enjoying among its users

“This is an important initiative towards women’s empowerment as it provides specially curated content and various communities that they can participate in as per their interests. This social platform will provide a powerful forum for them to express, learn and share while educating themselves,” he added,

Paytm and SHEROES shared vision to create more value for millions of women Internet users. Pixabay

SHEROES Chief Product Officer Avinash Hindupur said that the joint venture takes forward their “shared vision to create more value for millions of women Internet users”.

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“SHEROES has been a champion for women using the Internet, to craft their growth stories. Leveraging Paytm’s depth and reach, millions of women Internet users can now access over 1000 communities offering advice, a platform for visibility and conversations. This partnership is a strategic step towards our goal of taking the community ecosystem to 100 million women.” (IANS)