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Bata Announces Kriti Sanon As Its Brand Ambassador

Kriti Sanon announced as Bata's brand ambassador

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Kriti Sanon at an event.
Kriti Sanon (Wikimedia Commons)
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Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. It is after 21 years that the footwear brand has finalised a Bollywood face post it’s association with Rani Mukerji.

“Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for the women of today.

“It’s amazing to see the new fashion-forward avatar of Bata and I am excited about creating something special together. At heart, I am a Bata girl, who subscribes to the brand motto Me & Comfortable with it,” Kriti said in a statement.

Representational image for Bata footwear
Representational image Pixabay

As Bata’s new brand ambassador, she’ll be seen promoting the brand’s newly launched Bata Red Label fashion collection along with their other ranges.

“Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata. We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians,” said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation.  IANS

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Anushka Sharma To Be Brand Ambassador of Premium Leggings Brand

Anushka Sharma is happy to be associated with Softline Leggings as it "connects with young adults who want to be comfortable in whatever they do or wear"

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Anushka Sharma
Anushka Sharma (Wikimedia Commons)

Indian premium leggings brand Softline Leggings has roped in actress Anushka Sharma as its ambassador.

Softline leggings is from the house of Rupa & Company Limited — a knitwear organisation.

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women who are comfortable in their own skin and live life on their terms, effortlessly.

Anushka Sharma
Anushka to front ads of premium leggings brand. Wikimedia Commons

“The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning,” Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said in a statement.

Also Read- Triple Talaq Now Banned In India

Anushka Sharma is happy to be associated with Softline Leggings as it “connects with young adults who want to be comfortable in whatever they do or wear”.  (IANS)

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