Wednesday March 27, 2019
Home Science & Technology Battle agains...

Battle against piracy: Microsoft to offer free upgrade of Windows 10 to all users

0
//

tablet-pc-528464_640

By Newsgram Staff Writer

World technical giant Microsoft Corp to overcome its battle against piracy, is making its biggest push into the pirated Chinese consumer computing market by offering free upgrades to Windows 10 to all users, irrespective of whether they are running genuine copies of the software or not.

After launching the Anti Piracy movement and encountering forfeited Microsoft OS pre-installed in numerous PCs being sold in China in 2012, this step is an unparalleled attempt by the MNC to get legitimate versions of hundreds of millions of Windows users in China.

Terry Myerson, who runs Microsoft’s operating systems unit, announced the plan at the WinHEC technology conference in Shenzhen, China.

He also confirmed the awaited release of Windows 10 globally “this summer”. This is the first time Microsoft has set a time frame for the launch unlike earlier times.

“We are upgrading all qualified PCs, genuine and non-genuine, to Windows 10,” he said in a telephone interview with Reuters. The plan is to “re-engage” with the hundreds of millions of users of Windows in China, he added.

Microsoft is working in collaboration with Lenovo Group Ltd to implement the roll out of Windows 10 in China to current Windows users. It is also offering upgrades through Qihoo 360 Technology Co and Tencent Holdings Ltd, China’s biggest networking company responsible to build a Windows 10 mobile and PC app for QQ gaming and messaging service.

Microsoft has also been working with China’s smartphone giant Xiaomi Technology Co ltd which uses Android OS, to offer the use of Windows 10 on some of its handsets as a pilot project.

Next Story

Microsoft Asks Social Media Platforms to Act Fast on Terror

According to him, tech firms must also continue to improve upon newer, AI-based technologies that can detect whether brand-new content may contain violence

0
microsoft
FILE - Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

Microsoft President Brad Smith has asked social media platforms to learn and act more in the wake of the March 15 Christchurch shootings that was livestreamed on Facebook.

In a blog post on Monday, Smith said words alone were not enough.

“Across the tech sector, we need to do more. Especially for those of us who operate social networks or digital communications tools or platforms that were used to amplify the violence, it’s clear that we need to learn from and take new action based on what happened in Christchurch,” he said.

Australian Brenton Tarrant, a 28-year-old self-proclaimed white supremacist, has been charged with one murder in connection with the attacks at the two mosques that killed 50 people, and he is expected to face further charges.

Smith said that across Microsoft, we have identified improvements we can make and are moving promptly to implement them.

“This includes the accelerated and broadened implementation of existing technology tools to identify and classify extremist violent content and changes for the process that enables our users to flag such content,” he posted.

Smith emphasised on developing an industry-wide approach that will be principled, comprehensive and effective.

Microsoft
Logo of Microsoft outside it’s office. Pixabay

Over two years ago, four companies — YouTube, Facebook, Twitter and Microsoft — came together to create the Global Internet Forum to Counter Terrorism (GIFCT).

Among other things, the group’s members have created a shared hash database of terrorist content and developed photo and video matching and text-based machine learning techniques to identify and thwart the spread of violence on their platforms.

These technologies were used more than a million times in 24 hours to stop the distribution of the video from Christchurch, informed Smith.

“As (New Zealand) Prime Minister Jacinda Ardern noted last week, gone are the days when tech companies can think of their platforms akin to a postal service without regard to the responsibilities embraced by other content publishers,” noted Smith.

Also Read- PM Narendra Modi Engages with Celebrities to Boost Visibility

According to him, tech firms must also continue to improve upon newer, AI-based technologies that can detect whether brand-new content may contain violence.

“We should also pursue new steps beyond the posting of content. For example, we should explore browser-based solutions – building on ideas like safe search – to block the accessing of such content at the point when people attempt to view and download it,” he added. (IANS)