Tuesday, September 22, 2020
Home Lead Story China-Based BBK Group Maintains Lead Over Xiaomi, Samsung Bags Second Place

China-Based BBK Group Maintains Lead Over Xiaomi, Samsung Bags Second Place

After gaining market share with ite Redmi brand, Xiaomi is set to launch another product under the new POCO brand -- X2 -- on February 4

 China-based BBK group maintained its lead over Xiaomi for the calendar year 2019 in India with registering 34 per cent overall market share, with Xiaomi logging 29 per cent share, a new India smartphone market report said on Monday.

BBK Group brands like Vivo garnered 16 per cent (84 per YoY growth) market share, followed by realme at 10 per cent (a massive 246 per cent growth) and OPPO at 8 per cent (17 per cent YoY growth), according to the CMR ‘Mobile Handset Review Report.’

Samsung was at the second place with 23 per cent share for the full calendar year while another BBK group brand known as OnePlus (54 per cent) were among the fastest-growing smartphone brands.

“In the year ahead, Xiaomi has to execute its new multi-brand strategy in India well, for it to take the BBK Group onslaught head-on. In 2019, the BBK Group brands were among the fastest-growing smartphone brands in India,” said Anand Priya Singh, Analyst, Industry Intelligence Group (IIG), CMR.

In 2019, the India smartphone market grew at 7 per cent, with the top five smartphone vendors now accounting for 86 per cent of the smartphones shipped in India.

Xiaomi grew 5 per cent (YoY), driven by its successful Redmi Note series.

“In 2020, Xiaomi will have to develop creative market strategies to hold on its existing user base, as well as look at acquiring new ones. Specifically, with its new multi-brand strategy, it must ensure avoiding cannibalization within the group’s product portfolio,” said the report.

After gaining market share with ite Redmi brand, Xiaomi is set to launch another product under the new POCO brand — X2 — on February 4.

Xiaomi
China-based BBK group maintained its lead over Xiaomi for the calendar year 2019 in India with registering 34 per cent overall market share, with Xiaomi logging 29 per cent share, a new India smartphone market report said on Monday. Wikimedia Commons

The BBK Group is also set to launch a premium brand iQOO this month as the fight gets intensified despite Coronavirus fears which may hamper shipments.

The CMR report said that Samsung “would need to intensify its market approach, by targeting various consumer personas with aggressively priced new devices”.

ALSO READ: Twitter records Over 11 lakh Union Budget 2020 Related Tweets On its Platform

Realme enjoyed a YoY growth of 246 per cent, made possible by its strong product portfolio that brought forth industry-leading specs at aggressive value for money pricepoints, and backed by a strong market push, the report added. (IANS)

STAY CONNECTED

19,144FansLike
362FollowersFollow
1,775FollowersFollow

Most Popular

Self-Driving Cars To Navigate Rush Hour Traffic On This Planet: NASA

A laser-based technology designed to help spacecraft land on a proverbial dime for missions to the Moon and Mars is also helping self-driving cars...

Choose Correct Diet And Workout To Stay Motivated: Actor Sunny Singh

Actor Sunny Singh says when you choose the correct diet and workout, you will always be motivated. "It's been quite a long that I've been...

ICAR Builds Technology To Make Bacteriophages To Control Shrimp Diseases

The ICAR-Central Institute of Brackishwater Aquaculture (CIBA) on Monday said it has transferred its technology to make bacteriophages, or viruses that eat bacteria, to...

NEP Arrived When India Is Redefining Itself As “Atmanirbhar Bharat”

The New Education Policy (NEP) has infused a new wave of optimism with the vision of strengthening the education system, branching out into varied...

Venom Of Largest Spiders To Help Irritable Bowel Syndrome Patients

The venom from one of the largest spiders in the world may bring the hope to ease the gut pain suffered by millions of...

Ketogenic Diet May Reduce Risk of Alzheimer’s Disease

Eating healthy, low calorie food could help fight the fungi in the gut and thus reduce the risk of dementia among senior citizens, doctors...

45% of the Top 100 Google Searches Related to Travel Amid Pandemic

After living months in isolation during the pandemic, the travel bug has hit millions of people and according to Google, 45 per cent of...

Bollywood Kills, Sexually Abuses: Debates Parliament

Bollywood kills, Bollywood sexually abuses', were some of the allegations that resonated in the Parliament House complex on Monday. BJP Rajya Sabha member Roopa Ganguly,...

Recent Comments