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How To Become a Strategic Marketing Manager

Getting Strategic Marketing Manager experience by taking on an internship is a great way to learn about the field and obtain some experience while still in school

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A strategic marketing manager is responsible for finding and developing a customer base for a company’s products. Pixabay

A great marketing plan is a culmination of strategy, application of appropriate marketing tactics and brand positioning. In the backdrop of economic growth and business expansion, marketing has gained prominence as organisations want to have a market presence and find the right demographic for their services/products. Those who are interested in making a career in the field of strategic marketing domain can benefit from the right academic program and develop comprehensive strategic marketing plans with a degree

What does Strategic marketing managers do?

A strategic marketing manager is responsible for finding and developing a customer base for a company’s products. The strategic marketing manager, along with the market research team and product development manager, is responsible for designing and implementing the company’s marketing plan. Typically requiring long hours and several years of experience in the field Marketing Managers have a demanding career. It also involves travelling which could range from meeting clients to scouting prospective venues for a product launch.

Here is the checklist to become a successful strategic marketing manager

 

Get an Educational Degree

The minimum education requirement to become a Strategic Marketing Manager is a bachelor’s degree in business, marketing, communications, advertising, or other related fields. However, most companies may ask for a master’s degree. 

One should also consider taking part in a management-training program or continuing education program at a business college.

Acquire Experience

Getting Strategic Marketing Manager experience by taking on an internship is a great way to learn about the field and obtain some experience while still in school. 

Make most of your internship by getting as much hands-on experience as you can. Sometimes, Interns are told to make copies and answer phones. In that case, they will have to volunteer for other projects and demonstrate their eagerness to learn. Apart from gaining experience, an internship is an opportunity to make important contacts and networks in the industry which can be beneficial in the future.

Look for an entry-level job in marketing

There are various types of marketing careers one could pursue as a marketing manager. It is advisable to spend a few years in a entry-level marketing job, such as Marketing Assistant, Sales Representative or Advertising Assistant, to strengthen your background skills and gain the compulsory work experience required to become a Strategic Marketing Manager. Once you garner enough experience, you can put forward your views on why you deserve to be promoted to a Strategic Marketing Manager by pointing out how you have contributed to the department.

Acquire the necessary skills

Strategic Marketing Managers have strong communication, sales and presentation skills. They must be creative and have the ability to manage many projects at once. Expert knowledge of current marketing trends is also necessary. 

Business
The strategic marketing manager, along with the market research team and product development manager, is responsible for designing and implementing the company’s marketing plan. Pixabay

Strategic Marketing Managers must have excellent leadership skills and the ability to hire, train and motivate team members. Strong presentation and communication skills are also essential for a career in marketing. The best way to obtain marketing management skills is on-the-job training in an entry-level position.

Join professional marketing associations

By joining a professional marketing association, you can stay informed on the latest industry developments, procedures and technologies. You will also gain access to professional networking opportunities. 

ALSO READ: Role of Carbs and Calories to Build Muscles

With these options, aspiring marketers can stay ahead of the competition and build a thriving career.

Next Story

Don’t Buy Your Wine Without Tasting it

Try your wine before you buy it

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The idea behind the dispenser was to make wine less intimidating. Get people in a way to interact with the machine and figure out what suits their palate," says Abhay Kewadkar, who worked with a start-up to bring the concept in India. IANS

BY PUJA GUPTA

The concept of ‘try before you buy’ applies most to wines.

It’s best to take a few sips before you spend on bottles, and this is possible with the help of wine dispensers – an apparatus which allows people to try up to five varietals of wines, enabling you to buy and pay for as little as 30ml v/s paying for a full glass which is 120 ml.

Wine dispensers also “give people the freedom to try more wines. The idea behind the dispenser was to make wines less intimidating. Get people in a way to interact with the machine and figure out what suits their palate,” says Abhay Kewadkar, who worked with a start-up to bring the concept in India.

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Kewadkar is the Managing Director of Tetrad Global Beverages Pvt Ltd, one of India’s first winemaker and owner of a label of Wines Early Dark made in collaboration with 5th generation winemakers from France.

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To pair with some of the Indian Cuisine, red wine is a good choice as it can take some level of spice. IANS

In a conversation with IANSlife, Kewadkar shares details of the benefits of dispensers and their availability, along with some wine trends.

Excerpts:

What made you introduce the concept of a wine dispenser in India?
Kewadkar: Wine dispensers have been introduced to give people the freedom to try more wines before they decide which ones they like. The dispenser allows one to try as little as 30ml and enjoy the experience of tasting various varietals in small quantities, before deciding which one they they prefer or would like to pair with which course of the meal. This gives one the chance to also learn about different vairents and understand wine in a fun way without feeling intimated by the presence of a third person.

What sort of benefits can these dispensers bring to the market and how well do you think it will be accepted in the industry?
Kewadkar: The dispenser hopefully will get even non wine’s drinkers to try a few varietal because they want to play with a new gadget. The whole “try before you buy” idea will see more people coming forward. If people feel encouraged to taste and understand wine, in the long run it will help the category grow. At present wine drinkers are the smallest segment in India. With an innovation like the dispenser, there is opportunity that this will change and give the industry a big boost.

How will customers benefit from this?
Kewadkar: The idea behind the dispenser was to make wines less intimidating. Get people in a way to interact with the machine and figure out what suits their palate. The dispenser acts like the consumers personal sommelier encouraging one to try and understand wines. So it is a great tool for educating and and creating awareness about this magnificent drink. Enabling customers to buy and pay for as little as 30ml v/s paying for a full glass which is 120 ml.

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How many varietals or bottles of wine can the dispenser store/stock?
Kewadkar: Currently, the ones we have got built stores up to 4 varietals of wines.

Where is it available currently and, which cities do you plan to take it to?
Kewadkar: At present, we have installed these dispensers in some star rated hotels and prestigious Clubs of Bangalore; we will soon be launching in other parts of the country like Kolkata and Mumbai.

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Wine dispensers have been introduced to give people the freedom to try more wines before they decide which ones they like. IANS

As a veteran in the space with over 3 decades of experience, where do you see the Indian wine industry in 5 years?
Kewadkar: Considering its acceptance and people constantly experimenting and introducing something or the other almost every other day, I feel we can expect the wine consumption to double in next five years.

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How have you seen people’s taste evolving in India when it comes to wines?
Kewadkar: The major consumption of wine in India is still as an aperitif. From the point of view of the Indian palate, the preference is still towards sweeter, less acidic wines when it comes to White wines and softer well rounded Red wines and Bold/Tannic wines. The off dry Rose is quite popular. The Cabernet Sauvignon is another varietal people have started going for. To pair with some of the Indian Cuisine, red wine is a good choice as it can take some level of spice owing to the structure of wine and make it a very enjoyable experience.

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What are the wind trends for 2020?
Kewadkar: I feel the demand for sustainably grown grapes and handcrafted wines in small batches from lesser known wineries will gain popularity. The new wine drinkers also look at labels when they select wines, labels which give information on the variety of grape, its origin, the vintage and terroir. (IANS)