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Bengaluru, Most Conscious City When it Comes to Buying Eco-Friendly and Sustainable Products

According to the study, 55 per cent of the shoppers on Karnival.com are millennials (23-37 age group) and Generation Z (18-22 age group)

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Bengaluru, City, Eco Friendly
Based on an analysis of the shopping behaviour of over 20,000 respondents, across five Indian metros, the study was conducted by Karnival.com -- an eCommerce platform. Pixabay

Bengaluru is the most conscious city when it comes to buying eco-friendly and sustainable products as compared to other metro cities in India, a new study revealed on Tuesday.

Mumbai is at the second spot followed by Delhi, Hyderabad and Chennai respectively.

Based on an analysis of the shopping behaviour of over 20,000 respondents, across five Indian metros, the study was conducted by Karnival.com — an eCommerce platform.

According to the study, 55 per cent of the shoppers on Karnival.com are millennials (23-37 age group) and Generation Z (18-22 age group).

Bengaluru, City, Eco Friendly
Mumbai is at the second spot followed by Delhi, Hyderabad and Chennai respectively. Pixabay

“The maiden sustainability index by Karnival shows that Indians are working towards creating a culture of conscious consumption and making sustainability a mainstream way of life,” said Dhimant Parekh – CEO, Karnival.

“It’s heartening to know that young shoppers, in metros as well as non-metros, are looking for eco-friendly choices, whether for their own use or for gifting purposes,” Parekh said.

The study also indicated that more women were open to buying these products than men – the percentage was 65 per cent for women and 35 for men.

The most popular buys on the platform include water-saving devices for taps, home decor products made with upcycled and recycled materials, natural personal care products, organic food products, and eco-friendly home utilities like floor and laundry cleaners.

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The study also found that tier 2 and tier 3 Indian cities are warming up to the idea of shopping for sustainable products.

Pune led the growing tribe of ‘green non-metros’, while Coimbatore, Lucknow and Ghaziabad completed the top chart, accounting for nearly 10 per cent of the total sales on Karnival.com during April-September 2019.

“An increasing number of Indians are seeking out green products and we are excited to be a part of this inspiring narrative on up-and-coming sustainability oriented cities and towns of India,” Parekh said. (IANS)

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Indian Cities Mumbai, New Delhi and Bengaluru face Majority of Cyber Attacks

As the digital footprint of India increases through capital intensive projects, hackers are targeting data and large scale disruption like never before

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Cyber Attacks
Smart cities, financial services and transportation sectors lead the rankings in terms of Cyber Attacks. Pixabay

 There has been a 26 per cent increase in Cyber Attacks in India and Mumbai, New Delhi and Bengaluru together accounted for roughly 38 per cent of all attacks in the July-September period, a new report said on Wednesday.

The report prepared by Bengaluru-headquartered telecom solutions provider Subex identified over 3,500 modular malware samples in the country, registering a whopping 37 per cent increase.

Smart cities, financial services and transportation sectors lead the rankings in terms of cyber attacks, said the “State of Internet of Things (IoT) Security Report” for the third quarter (July-September period).

“As the digital footprint of India increases through capital intensive projects, hackers are targeting data and large scale disruption like never before,” said said Vinod Kumar, Managing Director and CEO, Subex.

“The increase in cyber attacks against the country and the strong geopolitical correlation indicate high levels of interest in targeting our critical infrastructure. Hackers are working to improve their ability to monetize cyber attacks,” he warned.

Malware of varying degrees of sophistication are being reported from a variety of deployments, including new projects surrounding renewable energy.

Most malware detected (36 per cent) could be traced to sources on the Dark Web while as much as 14 per cent of malware couldn’t be traced to a known source pointing to the arrival of new actors and malware shops on the scene,” the findings showed.

Cyber Attacks
There has been a 26 per cent increase in Cyber Attacks in India and Mumbai, New Delhi and Bengaluru together accounted for roughly 38 per cent of all attacks in the July-September period. Pixabay

The detection of malware connected with critical infrastructure projects has also registered an increase.

“This implies that hackers are targeting large scale disruption and are working to increase the cost associated with managing such projects as also negatively impact future investments in them,” the report added.

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Independent hackers are increasingly feeling the need to monetize cyber attacks as the unit cost of malware has risen in the last quarter. Further, it is becoming increasingly difficult to source high-grade malware from multiple sources due to various factors, the report added. (IANS)