Sunday, May 9, 2021
Home Environment Bengaluru, Most Conscious City When it Comes to Buying Eco-Friendly and Sustainable...

Bengaluru, Most Conscious City When it Comes to Buying Eco-Friendly and Sustainable Products

According to the study, 55 per cent of the shoppers on Karnival.com are millennials (23-37 age group) and Generation Z (18-22 age group)

Bengaluru is the most conscious city when it comes to buying eco-friendly and sustainable products as compared to other metro cities in India, a new study revealed on Tuesday.

Mumbai is at the second spot followed by Delhi, Hyderabad and Chennai respectively.

Based on an analysis of the shopping behaviour of over 20,000 respondents, across five Indian metros, the study was conducted by Karnival.com — an eCommerce platform.

According to the study, 55 per cent of the shoppers on Karnival.com are millennials (23-37 age group) and Generation Z (18-22 age group).

Bengaluru, City, Eco Friendly
Mumbai is at the second spot followed by Delhi, Hyderabad and Chennai respectively. Pixabay

“The maiden sustainability index by Karnival shows that Indians are working towards creating a culture of conscious consumption and making sustainability a mainstream way of life,” said Dhimant Parekh – CEO, Karnival.

“It’s heartening to know that young shoppers, in metros as well as non-metros, are looking for eco-friendly choices, whether for their own use or for gifting purposes,” Parekh said.

The study also indicated that more women were open to buying these products than men – the percentage was 65 per cent for women and 35 for men.

The most popular buys on the platform include water-saving devices for taps, home decor products made with upcycled and recycled materials, natural personal care products, organic food products, and eco-friendly home utilities like floor and laundry cleaners.

Also Read- Simple, Low-Cost Way to Predict Preeclampsia

The study also found that tier 2 and tier 3 Indian cities are warming up to the idea of shopping for sustainable products.

Pune led the growing tribe of ‘green non-metros’, while Coimbatore, Lucknow and Ghaziabad completed the top chart, accounting for nearly 10 per cent of the total sales on Karnival.com during April-September 2019.

“An increasing number of Indians are seeking out green products and we are excited to be a part of this inspiring narrative on up-and-coming sustainability oriented cities and towns of India,” Parekh said. (IANS)

STAY CONNECTED

19,511FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Scientific Significance Of Coconut Breaking Ritual

BY- JAYA CHOUDHARY Breaking a coconut for Gods and Goddesses is a popular ritual in India, and it has a significant religious significance in Hinduism....

AI Based Tech To Detect Sarcasm On Social Media Platforms

Computer science researchers including one of Indian-origin at the University of Central Florida have developed an artificial intelligence (AI)-based sarcasm detector for posts on...

Victimization Of Social Activists & Dissidents In Pak-Occupied J&K

At a hurriedly called press conference in Nakyal on May 6 in Pakistani Occupied Jammu Kashmir (PoJK), Awami Workers Party leader Nissar Shah advocate...

WhatsApp: Lose Functions Or Accept The Privacy Policy

Facing criticism over its upcoming privacy policy, WhatsApp has said that its users will not immediately lose their accounts or face curtailed functionalities on...

The Fascinating Journey Of Polo Player, DJ and designer Rina Shah

Having become one of the few professional female Polo players in India, that too in her late thirties, along with being an entrepreneur, shoe...

Ashtottaram 50) OṀ HINDUBHŨMYAI NAMAH

By Devakinandan  Ashtottaram 50) OṀ HINDUBHŨMYAI NAMAH: Ashtottaram 50: OṀ (AUM)-HIN-ḊU-BHOO-MYAI—NA-MA-HA   ॐ हिन्दुभूम्यै नमः                                  (Hindu: One who rejects untruth) Hinduism is a major religious and cultural...

‘Books From India Are My Gift To The World’, Says Ray McLennan

In 1998, Ray McLennan, who till then had been importing into the UK "all sorts of things" from India like musical instruments, saris, tilak,...

This Mothers’ Day Spoil Your Mom With An Unforgettable Meal

There may not be a heart as pure and loving as our mom's. Our mother is our 'Superhero'; she is a great multi-tasker, and...

Recent Comments