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Turning your passion into a side hustle can be very rewarding, both personally and financially. But like any business, you should do your research first. Whether you’re designing custom t-shirts or crafting handmade jewellery, scaling up means extra overheads, resources and pressure. Rather than spreading yourself across too many markets, focus on the countries that are most likely to value your products. The biggest buyers are the US, Australia and the UK, and although it might mean more in postage, it’s definitely worth targeting these three markets.
Before you launch your handicraft business, think about what makes it special. Successful brands have iconic designs that set them apart. They become popular because they are simple ideas that capture people’s imaginations.
When graphic designer Milton Glaser scrawled “I love NY” on a piece of paper back in 1976, he didn’t know it would go on to be the official logo of the city. Although it seems simple, those four individual characters come together in an elegant shape which says the message quite clearly.
Another classic t-shirt is the tongue and lip logo from The Rolling Stones. By overemphasising Mick Jagger’s famously large mouth, designer John Pasche created a symbol that captures the physicality and sex appeal of the band. Again, the idea is simple but it says a lot.
Similarly, your own designs need to appeal to your audience. They need to look at it and instantly feel a connection. If you can make them say, Yes, that’s me, you’ve got a customer. Don’t try to copy other designs. Find your creativity inside yourself and stay genuine – that’s always more appealing than yet another copycat design. That’s true whether you’re knitting beanies or drawing logos – do what you love and other people will love it too.
Find your audience
Once you’ve established your style, you should do some serious research on your audience. There’s no point selling hot water bottle covers to people in Florida!
Audience segmentation is not just about product fit. Some people value good quality handmade crafts and understand why they are more expensive than factory items. But other people have no idea how much work has gone into a product and they are less likely to buy your piece of art.
One way to attract people to your product is to tell your story in an authentic way. How did you get into it? Why do you create things the way you do? What story or themes are you conveying in your craft? What does your workshop look like?
One of the most popular sites to sell handmade items is Etsy which is a global marketplace especially for art and crafters. The majority of buyers on the site are from the USA and if you want to be really successful, this will be your strongest market. When it comes to buying and appreciating handmade items, the most popular demographic is millennial women who value the time and energy that goes into making good quality items. The next most popular countries are Australia and the UK.
Showcase your items!
Before you open your store, make sure you have several examples of your work ready to go and beautifully photographed. Even if you’re making to order, you have to show your audience what the final product will look like.
It’s totally possible to get cheap t-shirt printing on high quality fabrics to kickstart your inventory. Or go back through your Insta photos and find examples of other items you’ve made for friends and family. The research shows that good photography pays off. If American millennial women are your target – and they should be! – they appreciate beautiful styling and clever set-up. Older demographics are also swayed by Insta-worthy photos.
Basically, you want your images to demonstrate just how much love and effort went into crafting your products.
No matter what you’re making or where you’re sending it from, you definitely need to consider the American market if you genuinely want to launch your custom clothing or craftwork business. If you’re happy to stay small and local, then stick to your home base. But if you’re looking for an audience that will value your products and is willing to pay for higher quality, then you need to factor in American millennial women. Happy crafting and happy selling.
In comparison to adults, children are prone to getting traumatized by troubling events easily, and this makes it important for parents to help their children when the times are tough. It could be a brutal accident, an unprecedented pandemic, a violent crime, or other disasters but with the right parental support, children have a higher chance of coming out stronger from an awful situation.
Anuja Kapur, Psychologist shares few tips wherein you can assist your child when tough times comes calling:
Every child responds differently to disturbing events: What children feel about a current disaster in their life and how they react to it can come and go in waves. Children can act moody and withdrawn at times, struck with sorrow and fear at other times. There's no absolute "right" or "wrong" way to feel after a traumatic event so make sure not to dictate what your child or how your child should feel and react to the event.
Children can act moody and withdrawn at times, struck with sorrow and fear at other times. | Photo by Kat J on Unsplash
Encourage your child to be transparent: Just make sure you let your child know that whatever feelings they're experiencing is normal. The unpleasantness will pass if your child opens up about it and that the phase is temporary. While many teens may be reluctant to talk about their feelings with a parent, encourage them to confide in another trusted adult such as a family friend, relative, or a counselor and teacher. It's important to talkeeven if it's not with you.
Just make sure you let your child know that whatever feelings they're experiencing is normal. | Photo by Sebastián León Prado on Unsplash
Deter your child from reliving the disturbing event: Dwelling over, watching the footage, or imagining the event can be overwhelmingly stressful for children and this stress can even block their nervous system. However, to negate such things from happening encourage activities that keep your child's mind occupied so they're not obsessive about the event. You could encourage your children to read, play games together, or simply watch an uplifting movie.
Dwelling over, watching the footage, or imagining the event can be overwhelmingly stressful for children and this stress can even block their nervous system. | Photo by Юлія Дубина on Unsplash
Cocoon your child with warmth: In order to reassure your child that they are safe with you and feel secure, that the worst is over your physical affection is important in making them feel safe again. Teens may try to be tough through it and avoid being held, but they still need the proximity.
In order to reassure your child that they are safe with you and feel secure, that the worst is over your physical affection is important in making them feel safe again. | Photo by adrianna geo on Unsplash
Maintain routines. Establishing a predictable structure and schedule for your child's life can help to make the world seem more stable again. Try to maintain regular times for meals, homework, and family activities. Make sure your child accommodates time and space for rest, play, and fun. Keeping up with a schedule can help countercheck the obnoxious feeling of stress and worry in children about the future being dark, hopeless, and unpredictable.
Try to maintain regular times for meals, homework, and family activities. | Photo by Paico Oficial on Unsplash
Acknowledge and validate your child's concerns. The disastrous events in life may give place to unrelated fright and concerns in your child. However, understanding and accepting your child's present state is a comfort for the child. If at any point the child blames himself for the event make sure to make it clear and crisp the event was not their fault, you love them, and it's okay for them to feel upset, angry, or scared but not guilty.
Understanding and accepting your child's present state is a comfort for the child Photo by Jeremiah Lawrence on Unsplash
Irrespective of the age of your child, it is vital for parents to offer that extra support and assistance following an unsettling event. The traumatic event may bring up unrelated fears and issues in your child. However, by accepting their thoughts and replacing their fear with your love and direction, the ominous feelings will start to fade away. Eventually, the child will be able to return to a normal and healthy life. (IANS/ MBI)
Keywords: Kids, Help, stress, cope, routine, warmth, understanding, encourage, psychology, children
The European Commission, the executive arm of the European Union (EU), has announced plans for smartphone and other electronics manufacturers to fit a common USB-C charging port on their devices in an effort to reduce waste. In addition to phones, the rules will apply to other devices like tablets, headphones, portable speakers, videogame consoles, and cameras, reports The Verge. The decision will have a huge impact on Apple, as the company still uses its own Lightning connector to charge iPhones. The proposals only cover devices using wired, not wireless and a USB-C port is only mandatory for devices that charge using a cable.
"Chargers power all our most essential electronic devices | Photo by Solen Feyissa on Unsplash
"Chargers power all our most essential electronic devices. With more and more devices, more and more chargers are sold that are not interchangeable or not necessary. We are putting an end to that," the report quoted EU commissioner Thierry Breton as saying.
The Commission also wants to unbundle the sale of chargers from the sale of electronic devices, which it says will improve the consumers' convenience. "With our proposal, European consumers will be able to use a single charger for all their portable electronics - an important step to increase convenience and reduce waste." In addition, the Commission will require manufacturers to provide relevant information about charging performance. (IANS/MBI)
Keywords: Electronic Devices, Chargers, Cable, smartphone, Adapters, Charging Cord
By- Devakinanda Ji
OṀ (AUM)-JII-VI-ṪAAR-DHA-BO'-DHA-KA- BHOO-MYAI-Ṇ—NA-MA-HA
ॐ जीवितार्थबोधकभूम्यै नमः
(Jīviṫa: Life; Ardha: Meanining; Bodhaka: That which teaches)
What is born has to die. Anything that has form and shape has to degrade over time. The question is how one has lived his life or how long he has lived? The vanity toward their bodies, their desire for longevity, and material indulgence the westerns have; you don't see anywhere else on the planet.
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Our scriptures and sacred texts teach us that there are 8.4 million species born and every living being that is born, indeed dies. Human life is the highest species because of awareness and a human has the opportunity to redeem himself or herself in this life with the free will given to them. We have the faculties of action, freewill, and the power of knowledge. These faculties make humans different than all the other animals, which are programmed to eat, procreate and sleep. Our ancient spiritual scientists (sages, rishis, and seers) educated us to think about the temporary nature of our bodies. We take it for granted that we live forever; even as we see people around us dying. Still we live in a delusion, thinking that we won't die and will live happily ever after. But our rishis constantly remind us that we should work towards liberation while living in this body (jēvanmukta).
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Only our sacred texts like the Vedas and Upanishads can answer deep philosophical questions like: what is the purpose of our universe? The reason for our lives? the meaning and purpose of life? You may not find the answers in any other religion. Our philosophy does not stop at going to heaven after death, but discusses very thoroughly karma, rebirth, and liberation. Our Vedas discuss how to get out of the wheel of birth and death (punarapi jananam; punarapi maraṇam). They laid down dharmasūtrās (do's and don'ts) for us to live by. They clearly explain about heaven (if you believe in and desire it) and the journey the jīva (pure spirit) takes after the death of the gross body, based on the results of our actions while alive. Vedas have established the four purushārthās (dharma, artha, kāma and mokṣha) as the goals of life.
Hence, our land is the one which teaches the ends to be striven for by human beings and is 'Jīvitārdhabodhaka Bhūmi'.