Tuesday February 20, 2018

Beware, Facebook or social media addiction can trigger cocaine-like high

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New Delhi: If the researchers from California State University-Fullerton are to be believed, then we’ve found yet another reason to stay away from Facebook and other social media. The research concluded the fact that excessive usage of social media can be as dangerous as an addiction to cocaine or gambling.

They say social media obsession may lead to something akin to classical addiction. Such use triggers two key parts of the brain associated with rewards: The amygdala which is the integrative place for emotions, behaviour and motivation and the striatum- part of the forebrain and a critical component of the reward system.

The findings, recently published in the journal Psychological Reports: Disability and Trauma showed that social media-related “addictions” share some neural features with substance and gambling addictions.

Since the meteoric rise of the internet usage and emergence of various social media platforms, many young Indians have been left socially isolated and lonely.

It’s time for a reality check in our backyard.

Take Krishnan (name changed), a 15-year-old social media addict in the capital, who recently visited Dr Sameer Malhotra, director, mental health and behavioural sciences at Max Healthcare.

Hooked on to Facebook for nearly 16 hours a day, he had developed an obsessive personality profile and was neglecting priorities of life, including education.

“I have been seeing many youngsters who are in the grip of social media addiction. In the case of Krishnan, I treated him with both counselling and medication which helped channelise his energy in positive work,” Dr Malhotra told reporters.

“Facebook addiction is similar to cocaine addiction to a certain level as there are certain neurochemicals like dopamine which operate across brain reward pathways and are responsible for maintaining addictive behaviour,” he said.

According to Dr Malhotra, teenagers with Facebook addiction-like symptoms may “have a hyperactive amygdala-striatal system, which makes this ‘addiction’ similar to many other addictions.”

For Dr Samir Parikh, director of the department of mental health and behavioural Science, Fortis Healthcare, excessive use of social media is a common trend today and such preoccupation leads to an interference in one’s social, occupational as well as other areas of functioning.

“Yes, it could be considered similar to drug addiction to a certain level though it is not exactly the same. The difference is more in terms of the physiological manifestations involved in the influence of a substance,” Dr Parikh told reporters.

Addiction is defined as repetitive habit pattern that increases the risk of diseases or associated personal and social problems. It is a subjective experience of “loss of control”.

Addiction connotes dependence because there are common neurochemical and neuroanatomical pathways found among all addictions- whether it is substance, gambling, sex, eating, internet use or Facebook obsession.

“They all display similar patterns of behaviour like the inability to abstain, impairment in behaviour control, craving, diminished recognition of significant behavioural problems, interpersonal issues and a dysfunctional emotional response,” says Dr Birendra Yadav, psychology clinical operations at telehealth venture- Poccare, Healthenablr.

Experts say Facebook addiction can lead to impulse-control disorders, especially among adolescents where it has led to high prevalence of depression, aggressive behaviour and psychiatric symptoms.

The social media has also been found to have affected lifestyles, resulting in irregular dietary habits, decreased physical activity, short duration of sleep and increased use of alcohol and tobacco.

Is it true that getting out of Facebook addiction is easier than that of substance abuse?

“This is subjective and depends on the context, personality and state of mind of the individual concerned and you need to build the willpower of the person through both counselling and medication,” Dr Malhotra says.

“Overcoming any kind of addiction is possible with adequate professional interventions,” Dr Parikh said.

The bottom line: use social media, but do not let it take over your life. Investing time in “real” relationships rather than in the cyber world can lead to improved mental health, say experts. (Nishant Arora, IANS)

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Can The ‘Internet’ Replace Television And Newspaper In India?

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon

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digital media
According to Google, the internet consisted of 5 Million Terabytes of Data way back in 2010. Pixabay

On the basis of advertisement

In India, as the pattern goes, traditional media (TV and print) are on the top in terms of advertisement. However, in the past decade, the media industry has overseen an aggressive growth of the digital media. In the span of just two years (2010-2012), the internet has overpowered the radio and OOH. Digital media does stay far behind the two giants (television and print) but has been successful in maintaining its growth rate at around 30% until 2014. The growth rate decreased between 2014-2017, but the ‘aggressive growth’ is still sustained.

In 2018, television advertising is expected to grow by 9%, radio 10% and print, cinema, and OOH at 5% each respectively. India will be a leading digital market as internet advertising will grow at 20.4% and it will account for 15.4% market share in the country by 2020. It is however estimated that television will still be the largest media comprising the market share of 39%.

digital media
A recent Samsung survey found that it isn’t reality TV or soaps that make us most likely to tune in but documentaries, with 41% claiming it is their favorite TV genre. Pixabay

ALSO READ: A doctor’s take on impact of Social Media

On the basis of consumption

An average Indian adult spends about two-and-a-half hours per day on traditional media (which includes television, radio, and print). On the other hand, the consumption of digital media is one hour per day on average. The reasons range from the poor infrastructure of digital media and its poor circulation or access to the rural population since they recently came into the circuit.

In 2016, the time spent on Television accounted for 56.4% of the total time spent on media consumption. Time spent on print was 7.9%, and radio accounted for 5.3%.

In 2017, adults spent an average time of 1 hour and 18 minutes daily with digital media. Adult’s average time spent per day with digital media grew by 14.4% this year, due to the newly gained access of the rural population to the internet. However, digital media still comes to the second place in contrast to television, on which 2 hours 11 minutes of daily time is spent.

In 2018, it is estimated, Television will account for 52.1% of the time and Digital for 35.9%, while print and radio will decrease to 6.9% and 5.1% respectively.

digital media
Oldest existing newspaper: “Bombay Samachar” – Gujarati daily – published from Mumbai since 1822. Pixabay

ALSO READ: Dark side of Social Media: Is opinion formation on Facebook, Twitter governed by propaganda?

Conclusion

We have witnessed a decline in the market share of print, radio and OOH. Though radio is increasing by 10% due to improved infrastructure, it still lags behind Digital Media. It is estimated that print will too, lag behind Digital media in the coming time. Hence, it will a competition between television and digital media in future.

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon.