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Beyond selfies and status updates; West Bengal to host second round of Adibasi Facebook meet

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By Newsgram Staff Writer

The world of social media is not just selfies and pompous statuses. It’s much more than that. The second installment of ‘ Kolkata Adibasi Facebook Meet’ to be held at the Victoria Memorial Hall grounds is an example.

Around 642 Facebook users belonging to the ‘ educated and privileged’ section of West Bengal’s adivasi community have been invited for the event. The meet aims to increase unity in the community and hold positive discussion on how to harness social media for tribal development.

“We are trying to translate the virtual friendship into real bonding so that this platform can be used to promote development and unity among the tribal members,” Pradip Kumar Hansda, one of the organizers, told a news agency.

He said that the social media platform is the perfect place for the better off members to take up problems facing their community and provide solutions.

“Most of the people are from Bengal tribes such as Santals and their clans like Murmu, Soren etc. We have members of the tribe from neighbouring states of Odisha and Bihar as well. There are tribes from other parts of India too. We have started with Bengal and we want to take it to the national level,” Hansda said.

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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

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Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)