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Beyond selfies and status updates; West Bengal to host second round of Adibasi Facebook meet

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By Newsgram Staff Writer

The world of social media is not just selfies and pompous statuses. It’s much more than that. The second installment of ‘ Kolkata Adibasi Facebook Meet’ to be held at the Victoria Memorial Hall grounds is an example.

Around 642 Facebook users belonging to the ‘ educated and privileged’ section of West Bengal’s adivasi community have been invited for the event. The meet aims to increase unity in the community and hold positive discussion on how to harness social media for tribal development.

“We are trying to translate the virtual friendship into real bonding so that this platform can be used to promote development and unity among the tribal members,” Pradip Kumar Hansda, one of the organizers, told a news agency.

He said that the social media platform is the perfect place for the better off members to take up problems facing their community and provide solutions.

“Most of the people are from Bengal tribes such as Santals and their clans like Murmu, Soren etc. We have members of the tribe from neighbouring states of Odisha and Bihar as well. There are tribes from other parts of India too. We have started with Bengal and we want to take it to the national level,” Hansda said.

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Facebook Unveils Three-pronged Strategy to Fight Fake News

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam

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Facebook Unveils Three-pronged Strategy to Fight Fake News
Facebook Unveils Three-pronged Strategy to Fight Fake News. Pixabay

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.

Representational image.
Representational image. Pixabay

“False news is bad for people and bad for Facebook. We’re making significant investments to stop it from spreading and to promote high-quality journalism and news literacy,” Lyons said.

Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.

Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories.

Also Read: Facebook Planning to Increase Their Capability Through Smartphones

“It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse,” Lyons added.

Although false news does not violate Facebook’s Community Standards, it often violates the social network’s polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.

“For example, if we find a Facebook Page pretending to be run by Americans that’s actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we’ll take down that whole Page, immediately eliminating any posts they made that might have been false,” Lyons explained.

Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories.
Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories. Pixabay

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam.

“We now block millions of fake accounts every day when they try to register,” Lyons added.

A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said.

If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show.

Also Read: Facebook Lets Advertisers Target Users Based on Sensitive Interests

“We’re figuring out spammers’ common tactics and reducing the distribution of those kinds of stories in News Feed. We’ve started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as ‘ad farms’,” Lyons said.

“We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution,” Lyons said.

Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles. (IANS)