If you run a business and you haven’t invested in cybersecurity then it is something which you are really going to have to start thinking about. My friend Bharat Bhise HNA is what they call an ethical hacker, a man who aims to infiltrate his client’s systems in order to see how robust they are. Bharat always tells me about the power which these hackers have and the destruction which they can cause to businesses, especially those who do not have solid cybersecurity. The reason why people like Bharat are so important to businesses is because of these threats and these are just some examples of what a hacker could do to your business if you fall victim to an attack.
Take you Offline
Hackers have the power to bring down your website or your entire network if they so wish. Often this is done using something called a DoS attack which essentially fires hundreds of thousands of requests at your server at once, in order to overwhelm it and then take it down. If this should happen then your business will grind to a halt, you will have staff with nothing to do, customers who can’t make purchases and it may take a while for you to get back up and running again.
Most businesses store important customer and employee information on their computer systems, giving hackers the perfect opportunity to breach your system and steal this information. If this happens then the private and personal information of your customers is going to be at risk, their phone numbers, addresses and perhaps even bank or card details could find their way into the wrong hands. If this happens then there is obviously a great risk of identity theft to the customer not to mention the fact that your business’ reputation will be left in tatters, with the world knowing that you can’t securely store information.
Sometimes hackers even make their cyberattacks about taking money from you, and they can often do it with incredible ease. Let’s say that you have a credit card for your business, all they need to do is access that information on your computers and they can begin to use it to make huge transactions, before you have even realized that the information has been stolen.
In recent years we have seen attacks take place which seemingly set out to embarrass a company, by hacking their social media accounts and posting humiliating content on there. Whether this is from a disgruntled ex-employee or your competition, it is an attack which will do permanent damage to your business, no matter what kind of crisis management you employ.
As you can see these attacks can cause massive damage to your company, your brand and to your customers and it is exactly why it is so important that you ensure you are investing in the best cybersecurity which you can afford.