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Staying at home and binge watching is a savior in lockdown, Pixabay

With the country under lockdown and cinema halls shut down, it was the small screen that brought people closer to the experience of watching a Hollywood film, according to a new report binge watch and web surfing was the perfect lockdown combo.

As per a new report titled ‘Hollywood Is For Everyone’, 177 million viewers watch English films and entertainment channels on the TV in India. The study was done by Nielsen, where it surveyed over 1500 cine-buffs from across metros and non-metro cities including Mumbai, Delhi, Chennai, Pune, Ahmedabad, Lucknow, and Indore.

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Eighty-two percent stated that TV viewing came closest to the big screen experience amidst the lockdown, while 81 percent of respondents said that Hollywood turned out to be a great way for family bonding during the Covid situation.

The study also stated that 81 percent of respondents said that Hollywood film-viewing on the small screen was the best alternative to family outings, given the lockdown restrictions, and 76 percent said that co-viewing experience was better than solo viewing experience.

OTT platforms are a boon in lockdown. Pixabay

When it comes to giving preference to TV over OTT, 88 percent said that Hollywood VFX and superhero stunts are perfect lockdown combo better enjoyed on TV than smartphones, and 77 percent said that watching films on TV while scrolling on the smartphone is the perfect combination.

It was also an economical choice as 76 percent said that they had to pay only a single service provider for access to content from a wider range of channel brands, and niftier as 71 percent said that they didn’t have to browse through content to decide what to watch.

The report further stated that eight of 10 Bollywood/Regional admirers love the entertainment value in Hollywood films and watch them in English, while seven out of 10 enjoyed watching Hollywood movies in dubbed languages.

With Binge-watching, scrolling phones has also been a lockdown combo. Pixabay

About 90 percent of viewers shared that they have grown up with the superheroes from Hollywood movies, and nearly 80 percent of viewers feel inspired by their favorite heroes and purchase special merchandise to feel a stronger connection with their icons.

For 86 percent of the viewers, Hollywood content came with an inspiration to try new things, and for 85 percent it helped them enhance their proficiency in the English language.

Want to read more in Hindi? Checkout: बिल गेट्स से जुड़े कुछ रोचक तथ्य

In fact, eight out of 10 viewers shared that they hate to wait for months for the premiere of a Hollywood movie on Indian TV channels, and want new Hollywood blockbusters on TV at the same time as the world.

The study also revealed that Hollywood enthusiasts in India are in sync with the latest trends and are avid travelers. Compared to Bollywood and Regional admirers, Hollywood enthusiasts are more likely to buy higher-priced products and have a stronger presence on social media.

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The report was commissioned by channel &flix to Nielsen.

“The findings from the &flix consumer study are proof that Hollywood aficionados seek new experiences and have their finger on the pulse of the latest trends,” said Prathyusha Agarwal, Chief Consumer Officer, ZEE. (IANS)


Photo by Ilayza Macayan on Unsplash

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social.

What Is Bullying?

Bullying is a pattern of recurrent aggressive behavior in which one person (or a group of individuals) in a position of authority intentionally intimidate or abuse another individual to cause bodily or emotional harm to that other. Bullying may take place in either a physical or verbal manner. Bullied individuals, as well as those who bully others, may have long-term repercussions.

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social. Bullies utilize their position of power — such as physical strength, knowledge of something embarrassing, or popularity — to exert control over or damage other people. Many people assume that bullying occurs solely during childhood; nevertheless, bullying does not necessarily stop after a person reaches the age of adulthood.

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Wikimedia Commons

Copper earrings

Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.

Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.

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Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

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