Saturday December 7, 2019
Home India Report Says, ...

Report Says, Binge Watching for Indians is 8 Hours a Week

Since India is new to the digital bandwagon, it doesn't come as a surprise that 89 per cent are also subscribed to cable TV

0
//
Binge Watching
Indians mostly do Binge Watching from home, followed by travel or commute. Pixabay

Online video streaming has reached an all-time high as the world is now Binge Watching for six hours and 48 minutes weekly — with Indians binging one hour and 45 minutes more, taking the same figure to eight hours and 33 minutes leaving the global average far behind, said a new report by edge Cloud services provider Limelight Networks on Thursday.

According to Limelight Networks’ “State of Online Video 2019” research report, time spent on binge-watching is also on the rise in India, jumping more than 23 per cent from last year to an average of 2 hours and 25 minutes at a time.

Indians were less apprehensive of pre-roll advertisements, with 84.8 per cent being either affirmative or neutral if the content is free. Indians mostly watch online videos from home, followed by travel or commute.

“Since India is new to the digital bandwagon, it doesn’t come as a surprise that 89 per cent are also subscribed to cable TV. This figure was observed to be the lowest for Japan, where the subscriptions turned out to be just 39 per cent or less than half as compared to India,” the company said in a statement.

The adoption of dedicated streaming devices is also gradually increasing in India with 27 per cent of the respondents saying they owned Google Chromecast and 34 per cent owned Amazon Fire TV Stick. Eighteen per cent of the respondents, however, didn’t have any streaming device at all.

Binge Watching
Online video streaming has reached an all-time high as the world now binge watching for six hours and 48 minutes weekly — with Indians binging one hour and 45 minutes more. Pixabay

“India is quickly opening up to the idea of online video streaming. This ongoing trend has been highlighted time and again by our State of Online Video studies over the years. Now, as data costs are further lowering and smartphone penetration increasing, people living even in the remotest of regions are coming under the fold of digital technology and services,” said Ashwin Rao, Director-Sales, Limelight Networks, India.

Smartphones were the primary streaming device while digital devices such as computers and laptops came next on the list followed by a connected device or a smart TV.

ALSO READ: Facebook to establish Business ties with News Publishers: Mark Zukerberg

The top spot as the most popular content in India was shared by both TV shows and news, with movies and professionally developed content on social media coming next on the list. (IANS)

Next Story

Apple Updates its Video Creation App With Animoji and Memoji Support

Clips 2.1 is available as a free update on the App Store and is compatible with iPhone 6s and iPhone SE or later, iPad Air 2 or later and iPod touch (7th generation)

0
Apple
The Clips app by Appe is a video editing app that lets users combine video clips, images, and photos with voice-based titles, stickers, music and more to create unique videos that can be shared on social media platforms. Pixabay

Free video creation app of Apple named “Clips” has been updated for the iPhone and the iPad with new Animoji and Memoji support.

This update includes animated stickers and emoji that can “follow the movements of a user’s face” in videos captured with device front-facing cameras.

“Users can now easily share personal video messages, slideshows, school projects and mini movies with more personality than ever. Animated stickers and emoji can now follow the movements of a user’s face for fun selfie videos using the front-facing camera on iPhone and iPad,” the company said in a statement on Thursday.

The new update also introduces new stickers featuring Mickey and Minnie Mouse, along with a new winter-themed poster. Using Animoji and Memoji in Clips requires a device with a TrueDepth camera.

Apple
Free video creation app of Apple named “Clips” has been updated for the iPhone and the iPad with new Animoji and Memoji support. Pixabay

The Clips app is a video editing app that lets users combine video clips, images, and photos with voice-based titles, stickers, music and more to create unique videos that can be shared on social media platforms.

Clips 2.1 is available as a free update on the App Store and is compatible with iPhone 6s and iPhone SE or later, iPad Air 2 or later and iPod touch (7th generation), running iOS 13 or later and iPadOS 13 or later.

ALSO READ: YouTube India to Focus on Regional Languages For Driving Creator Growth

New Animoji and Memoji features, along with the Selfie Scenes feature, require iPhone or iPad Pro with TrueDepth camera. (IANS)