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BMW and Ola sign MoU to bring on-demand Luxury Travel in India

Ola will induct the BMW cars into its fleet across three cities Delhi, Mumbai and Bengaluru

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Representational image. Flickr

New Delhi, October 24, 2016: In a bid to provide people an opportunity to enjoy luxury travel on the roads, BMW India and Ola on Monday signed a Memorandum of Understanding (MoU) to bring on-demand luxury mobility in India.

BMW is now the “Lux Category Partner” for Ola.

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Ola “Lux” is one-of-its-kind luxury car service, available for booking at a minimum fare of Rs 250 and Rs 20-22 per/km afterwards.

The category also allows customers to book the cars on an hourly basis via its “Rentals” feature.

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“The way people move is changing and this is also true for the premium clientele. Individuals want quick access to mobility without compromising on quality and comfort,” said Frank Schloeder, President (act.), BMW Group India, in a statement.

To begin with, Ola will induct the BMW cars into its fleet across three cities — Delhi, Mumbai and Bengaluru — and the service will later be extended to more locations.

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“We look forward to growing our association with BMW and taking the Ola ‘Lux’ service to a greater scale throughout the country,” added Pranay Jivrajka, Chief Operating Officer, Ola. (IANS)

  • Antara

    Luxury rides indeed! Ola is making some great moves to attract the riders!

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Hyundai, Kia Invest $300 mn in India’s Ride-hailing Giant Ola

The nine-year-old firm had set up in 2018 Ola Electric Mobility Ltd to use battery-run cabs as a pilot project at Nagpur in Maharashtra

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Ola Cabs. Image source: Flickr

In their single biggest investment ever, Hyundai Motor Co and its affiliate Kia Motors Corp on Tuesday announced an investment of Rs 2,068 crore ($300 million) in India’s leading ride-hailing cab aggregator Ola.

The agreement will see the three companies collaborate on building India-specific electric vehicles and infrastructure and developing unique fleet and mobility solutions, Hyundai said.

“This partnership will also significantly benefit driver-partners on our platform, as we collaborate with Hyundai to build vehicles and solutions that enable sustainable earnings for millions of them, in the time to come,” said Bhavish Aggarwal, Co-founder and CEO of Ola.

Hyundai Motor and Kia Motors will invest $240 million and $60 million respectively in Ola.

As part of the strategic collaboration, the companies have agreed to co-create solutions to operate and manage fleet vehicles, marking the Hyundai Motor Group’s first foray into the industry, as they expand operations from automobile manufacturing and sales to total fleet solutions.

Ola Cab. Facebook

The partnership will offer Ola drivers various financial services, including lease and instalment payments, while vehicle maintenance and repair services are expected to enhance customer satisfaction, Hyundai said.

Hyundai, Kia and Ola also agreed to coordinate efforts to develop cars and specifications that reflect the needs of the ride hailing market.

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Ola earlier this month raised Rs 400 crore from its early investors, including Tiger Global and Matrix India, to fund its electric mobility business.

The nine-year-old firm had set up in 2018 Ola Electric Mobility Ltd to use battery-run cabs as a pilot project at Nagpur in Maharashtra. (IANS)