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BMW and Ola sign MoU to bring on-demand Luxury Travel in India

Ola will induct the BMW cars into its fleet across three cities Delhi, Mumbai and Bengaluru

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New Delhi, October 24, 2016: In a bid to provide people an opportunity to enjoy luxury travel on the roads, BMW India and Ola on Monday signed a Memorandum of Understanding (MoU) to bring on-demand luxury mobility in India.

BMW is now the “Lux Category Partner” for Ola.

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Ola “Lux” is one-of-its-kind luxury car service, available for booking at a minimum fare of Rs 250 and Rs 20-22 per/km afterwards.

The category also allows customers to book the cars on an hourly basis via its “Rentals” feature.

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“The way people move is changing and this is also true for the premium clientele. Individuals want quick access to mobility without compromising on quality and comfort,” said Frank Schloeder, President (act.), BMW Group India, in a statement.

To begin with, Ola will induct the BMW cars into its fleet across three cities — Delhi, Mumbai and Bengaluru — and the service will later be extended to more locations.

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“We look forward to growing our association with BMW and taking the Ola ‘Lux’ service to a greater scale throughout the country,” added Pranay Jivrajka, Chief Operating Officer, Ola. (IANS)

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  • Antara

    Luxury rides indeed! Ola is making some great moves to attract the riders!

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Ola Expands its Business, Starts Services in UK

The seven-year-old Ola claims to have 125 million users in 110 cities

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Ola
Ola enters UK, rides in South Wales.

Indian ride-sharing major Ola on Monday forayed into the UK market by launching its services in South Wales, the company said in a statement.

“Ola will offer the customers in South Wales, including in Cardiff, Newport and Vale of Glamorgan, the option of hailing private hire vehicles and taxis on one platform,” the city-based online cab aggregator said in a statement here.

With a plan to expand across the UK by the end of this year, Ola said it has already obtained the licences to operate in Greater Manchester, in northwest England, where it will begin its operations soon.

Over the past few weeks, the company has received positive feedback from the drivers in South Wales, said Ola UK Managing Director Ben Legg.

“We will work with the local authorities in helping the people with their mobility,” Legg said in the statement.

Ola
Founded in 2011, Ola has been competing against Uber in the ride-hailing market. IANS

As part of launching its services in UK, the company is offering limited discount rides to its customers.

Ola’s UK entry comes about seven months after it announced driving into Australia on January 30 to foray into the international market to rival US-based Uber.

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The Bengaluru-based firm is currently operating in seven cities across Australia including Sydney, Perth, Melbourne, Brisbane, Gold Coast and Canberra.

Founded in 2011, Ola has been competing against Uber in the ride-hailing market.

The seven-year-old Ola claims to have 125 million users in 110 cities. (IANS)