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Body Shop India collaborates with WWF India to protect World’s most Endangered Animals this Christmas

Shoppers will be able to help protect some of the world's most endangered species this Christmas by buying gifts for their loved ones

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One of the endangered animal, Tiger. Pixabay
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New Delhi, December 13, 2016: The Body Shop India has collaborated with WWF India to protect endangered animals like orangutans, tigers and monkeys. Actress Jacqueline Fernandez, the cosmetic brand’s ambassador, is all for the “responsible” move.

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Shoppers will be able to help protect some of the world’s most endangered species this Christmas by buying gifts for their loved ones from the brand and every selected gift a customer buys, will help protect endangered animals in Vietnam, Malaysia and Indonesia and endangered habitat in Vietnam.

This move comes under Bio-Bridges programme of the brand that aims to regenerate 75 million square metres of forest by 2020 in locations which are rich in biodiversity and home to some of the world’s most endangered animals, helping to protect them from exploitation such as poaching and unsustainable logging.

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Jacqueline said in a statement: “Through my association with the brand, I want to share my concern towards wildlife and want people to be more aware socially and morally.”

The brand’s products, she said, “are deeply inspired from nature and natural ingredients are at the heart of their products, it is 100% vegetarian and it is forever against animal testing”.

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“The initiative towards protecting nature and wildlife is a tremendous move towards humanity and being responsible,” added the Sri Lankan beauty. (IANS)

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Actors Jacqueline Fernandez And Kartik Aaryan to Endorse Spirits Brand

They will feature in a new campaign ahead of the festive season

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Actress Jacqueline Fernandez, Wikimedia

Bollywood actors Jacqueline Fernandez and Kartik Aaryan have been signed on to endorse spirits company Radico Khaitan Limited’s Magic Moments.

The actors will endorse Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra range as the brand looks to reinforce its position as the category leader.

While Jacqueline Fernandez has been chosen for her “fresh and enthusiastic appeal” which is synonymous with the free-spiritedness of the brand, “rising star” Kartik “embodies today’s aspiring millennial who wants to live each moment to the fullest”, read a statement.

Kartik Aaryan
Jacqueline, Kartik to endorse spirits brand. IANS

Both the actors are upbeat about the collaboration.

“It is a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free spiritedness and inspires its consumers to live each and every moment,” Jacqueline said.

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Kartik said: “As a brand, it promises everything that a fantastic life should be like – fun, enjoyment, zest and, above all, zing.”

They will feature in a new campaign ahead of the festive season. (IANS)