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Bollywood actress Soha Ali Khan is all set to publish Stories on her life of being ‘moderately famous’

Titled "The Perils of Being Moderately Famous", the book has been acquired by Penguin India

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Soha Ali Khan and Sharmila Tagore, Wikimedia

India, Jan 30, 2017: Bollywood actress Soha Ali Khan is all set to publish a collection of humorous, and sometimes bizarre, stories on her life as a royal princess and a “moderately famous” celebrity, in what is going to be her debut in writing.

Titled “The Perils of Being Moderately Famous”, the book has been acquired by Penguin India and will be released later the year.

Soha is the youngest daughter of actor Sharmila Tagore and Mansoor Ali Khan Pataudi, the ninth Nawab of Pataudi (1952-71).

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Her official title is Nawabzadi Soha Ali Khan of Pataudi and Bhopal.

Soha has appeared in movies like “Rang De Basanti” and “Tum Mile”. She studied modern history at Balliol College, Oxford, and earned a Master’s degree in International Relations from the London School of Economics and Political Science.

Soha said that she is a voracious reader and was utilising her leisure hours to write.

“I can use this time creatively to pen down memories, some insights from what surely must be a life less ordinary. I am a princess after all. Try not to imagine me saying that whilst stamping my feet in a silver sequined dress with a tiara on my head. And as a person of royalty, surely I am entitled to some royalties,” Soha said.

The actress, however, warned the readers that “if you are hoping I will reveal the secret behind Kareena (Kapoor-Khan) glowing complexion or how ‘bhai’ (her brother Saif Ali Khan) trains for an action film, then I am afraid you are barking up the wrong book.”

The bulk of the book, Soha said, was about her and her life.

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“Having read a few chapters, I can safely say Soha was born to write. She has amassed a huge fan following not only for her movies but also for her witty repartee on Twitter, and her charm and wit continue to shine in this brilliant collection of personal essays where she recounts with self-deprecating humour some of the most poignant moments of her life — from growing up as a modern-day princess to life as a celebrity in the times of social media culture,” said Commissioning Editor Gurveen Chadha. (IANS)

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In India, One in Three Smartphone User Shops Using M-Commerce Platforms: Survey

According to market research firm techARC, the survey was conducted online with 500 users

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M-Commerce
The trend of "casual" m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent. Pixabay

One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.

According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.

“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.

Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.

Amazon
One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative. Pixabay

The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.

Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.

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The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)