Never miss a story

Get subscribed to our newsletter


×
"MAI would like to urge all studio partners, producers, artistes and content creators to support the cinema exhibition sector, a vital part of the value chain, by holding and releasing their films in the theatres, once they open again." a statement issued by MAI on Monday said. Pixabay

The Multiplex Association of India (MAI) has made an appeal to artistes, producers and content creators urging them to release feature films on the big screen once theatres get permission to reopen, instead of directly releasing on OTT because of the ongoing lockdown.

“The global coronavirus pandemic has seen the cinema sector suffer massive financial losses, with thousands of screens countrywide forced to close down, and many employees, not just of cinemas, but even their supply chains and other stakeholders, facing personal hardship. The situation is truly unprecedented and unparalleled,” a statement issued by MAI on Monday said.


“It is crucial that the entire industry unites in rallying against the existential threat to our collective well-being, and that we tackle the crisis unitedly for the sake of our audiences as well as our supply chains and other stakeholders. MAI would like to urge all studio partners, producers, artistes and content creators to support the cinema exhibition sector, a vital part of the value chain, by holding and releasing their films in the theatres, once they open again. To this end, we urge all studios, producers, artistes and other content creators, to kindly respect the exclusive theatrical window, which has been a time-tested industry practice, agreed to by all stake-holders, not just in India, but even globally, for several decades,” the statement added.

The association contends demand to watch films in the theatres will increase once theatres open, because people are waiting to return to the big screen experience.


Several films scheduled to release in the months of April and May have been postponed owing to the lockdown lik “83” and “Sooryanvanshi” starring Ranveer Singh. Wikimedia Commons

“When this crisis passes, the combination of the pent-up demand and the promise of new movies, we are sure, would boost film business and contribute massively in reviving our Industry. The collective, social experience of watching films on the big screen needs to be preserved and it can be done so only with the collective support of all stakeholders,” said the statement.

Several films scheduled to release in the months of April and May have been postponed owing to the lockdown, and these include biggies like “83”, “Sooryanvanshi”, and “Coolie No. 1”. As a result, OTT platforms have reportedly been eyeing big-ticket Bollywood and South films for an exclusive release. Reports claim that several OTT platforms have approached Bollywood as well as South filmmakers with huge sums of money exclusive OTT release of their films instead of waiting for a theatrical release.

Read More: Provide Jobeless Migrant Workers Free Train Travel to Return Home: Bollywood

Recently, rumour was rife that an OTT giant with global reach was reportedly trying to purchase the rights of Kabir Khan’s Ranveer Singh-starrer “83” for an exclusive OTT release after the film missed its scheduled theatrical release date in April. However, it was later announced that the film would only release in theatres.

Confirming the same, trade analyst Taran Adarsh had recently tweeted: “#Xclusiv: #83TheFilm will release in theatres first, as and when the time is appropriate… WON’T release on #OTT platform first… #Clarification #OfficialNews #83TheFilm stars #RanveerSingh as #KapilDev.” (IANS)


Popular

Photo by Ehimetalor Akhere Unuabona on Unsplash

Numerous young people carry on involving themselves with social media without even bothering to consider its effect on them.

Social media is an umbrella term that encompasses all apps, websites, and blogs that allow people from all over the world to interact through the internet. Anyone who wishes to use any social media platform must first sign up and then sign in to view content and communicate with other members of that social media platform. Facebook, Twitter, Instagram, WhatsApp, LinkedIn, and Snapchat are commonly used social media platforms. Social media, like all technological advancements, has both advantages and disadvantages.

Social media has become an essential aspect of life for many youths in today's society. Numerous young people carry on involving themselves with social media without even bothering to consider its effect on them. The consequences may be both good and bad at times. When it comes to the negative impact of social media on teenagers, the majority of the time, they are unfavourable if the activity is not linked with a commercial or professional objective.

Keep Reading Show less
Photo by Elena Mozhvilo on Unsplash

The following five budget-friendly ways shared by Niraj Johri, founder & CEO at Casa Decor, help you decorate your home in a manner that makes it unforgettable.

During festivals like Diwali, one shouldn't only pay pay attention to dressing up, shopping and meeting family members; an integral part of festivities includes cleaning and decorating our homes, neighbourhood and spreading joy. But while anybody can clean their homes, designing new spaces can be a tad bit cumbersome. With a restricted budget and high-priced decor products in the market, everyone is always looking out for new ideas that are both cost-effective and can transform your home to welcome Maa Laxmi and the New Year. Don't worry though, the following five budget-friendly ways shared by Niraj Johri, founder & CEO at Casa Decor, help you decorate your home in a manner that makes it unforgettable.

Adding metal accents
Adding brass, silver, or copper accessories in the tiny little spaces inside your home can elevate its overall design aesthetics. Metals are the epitome of elegance and luxury -- they can be moulded to lend an eccentric and dynamic fusion of colours. Due to their unpredictable nature, artisans can find numerous ways in which they can help accentuate every corner in your home.

Folded into intricate forms with beautiful solid colours, metals are an undeniably fascinating material to use in home decor. In fact, they are known for their polished and refined looks that bring together edgy, contemporary, and Victorian styles to the forefront. Such designs can usually be found in handcrafted decor pieces such as metal trays that are perfect centrepieces on wooden tables.

brown leather pouch beside white and black floral textile Adding brass, silver, or copper accessories in the tiny little spaces inside your home can elevate its overall design aesthetics. | Photo by Priscilla Du Preez on Unsplash

Keep Reading Show less
Wikimedia Commons

Elon Musk has renewed his promise to "extend life to Mars".

Following a huge growth in his personal fortune, Tesla and SpaceX CEO Elon Musk has renewed his promise to "extend life to Mars". According to The Star, Musk's wealth has swelled to an astonishing $230 billion. Or a whopping 861 billion Dodgecoin, a cryptocurrency backed by the entrepreneur after he was reported to have invested millions.

Musk is now richer than Bill Gates and Warren Buffett combined, both individuals who had previously held the rich list title. "Elon Musk (with a net worth equal to 861 billion #Dogecoin) is now richer than Bill Gates and Warren Buffett COMBINED!" popular crypto YouTuber Matt Wallace's tweeted.

To which Musk said: "Hopefully enough to extend life to Mars". "Have no doubt you will make it happen," Wallace responded. CEO investments, the creators of Dogecoin, also responded backing Musk's plans every step of the way. The SpaceX Mars programme was initiated by Musk to colonize Mars after he first conceptualized the project back in 2001. SpaceX's aspirational goal has been to land the first humans on Mars by 2024, but in October 2020 Musk named 2024 as the goal for an uncrewed mission. (IANS/ MBI)

Keywords: investments, combined, SpaceX, billion, Elon musk, tesla