Saturday, November 28, 2020
Home Entertainment Bollywood Not to Release Films on OTT Amid Lockdown, Urges MAI

Bollywood Not to Release Films on OTT Amid Lockdown, Urges MAI

Multiplex body urges Bollywood not to release films on OTT

The Multiplex Association of India (MAI) has made an appeal to artistes, producers and content creators urging them to release feature films on the big screen once theatres get permission to reopen, instead of directly releasing on OTT because of the ongoing lockdown.

“The global coronavirus pandemic has seen the cinema sector suffer massive financial losses, with thousands of screens countrywide forced to close down, and many employees, not just of cinemas, but even their supply chains and other stakeholders, facing personal hardship. The situation is truly unprecedented and unparalleled,” a statement issued by MAI on Monday said.

“It is crucial that the entire industry unites in rallying against the existential threat to our collective well-being, and that we tackle the crisis unitedly for the sake of our audiences as well as our supply chains and other stakeholders. MAI would like to urge all studio partners, producers, artistes and content creators to support the cinema exhibition sector, a vital part of the value chain, by holding and releasing their films in the theatres, once they open again. To this end, we urge all studios, producers, artistes and other content creators, to kindly respect the exclusive theatrical window, which has been a time-tested industry practice, agreed to by all stake-holders, not just in India, but even globally, for several decades,” the statement added.

The association contends demand to watch films in the theatres will increase once theatres open, because people are waiting to return to the big screen experience.

Bollywood Ranveer_singh_new_look
Several films scheduled to release in the months of April and May have been postponed owing to the lockdown lik “83” and “Sooryanvanshi” starring Ranveer Singh. Wikimedia Commons

“When this crisis passes, the combination of the pent-up demand and the promise of new movies, we are sure, would boost film business and contribute massively in reviving our Industry. The collective, social experience of watching films on the big screen needs to be preserved and it can be done so only with the collective support of all stakeholders,” said the statement.

Several films scheduled to release in the months of April and May have been postponed owing to the lockdown, and these include biggies like “83”, “Sooryanvanshi”, and “Coolie No. 1”. As a result, OTT platforms have reportedly been eyeing big-ticket Bollywood and South films for an exclusive release. Reports claim that several OTT platforms have approached Bollywood as well as South filmmakers with huge sums of money exclusive OTT release of their films instead of waiting for a theatrical release.

Read More: Provide Jobeless Migrant Workers Free Train Travel to Return Home: Bollywood

Recently, rumour was rife that an OTT giant with global reach was reportedly trying to purchase the rights of Kabir Khan’s Ranveer Singh-starrer “83” for an exclusive OTT release after the film missed its scheduled theatrical release date in April. However, it was later announced that the film would only release in theatres.

Confirming the same, trade analyst Taran Adarsh had recently tweeted: “#Xclusiv: #83TheFilm will release in theatres first, as and when the time is appropriate… WON’T release on #OTT platform first… #Clarification #OfficialNews #83TheFilm stars #RanveerSingh as #KapilDev.” (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Goddess Sati: The Hindu Goddess Of Marital Felicity And Longevity

Goddess Sati, also known as Dakshayani who is the Hindu Goddess of power and longevity. Sati was the daughter of Daksha, so she is called...

50 Percent Of Anemia Worldwide Is Due To Iron Deficiency: Report

According to the National Family Health Survey, in India, more than 50 percent of children, women of reproductive age, and pregnant women suffer from...

Mandarin Oriental Hotel Group Pledges To Eliminate Single-Use Plastic

One of the leading hotel chains in the world, Mandarin Oriental Hotel Group had pledged to eliminate all single-use plastic, across its portfolio of...

Report: 78% Adults Indians Make A Conscious Effort To Build Immunity

The underlying message from COVID-19 was loud and clear if your immune system is weak or if you are suffering from any lifestyle disease...

The New F&B Destination Of Gurugram- The RYU Resto-Bar At 32nd Milestone

With delectable sushi platters to signature cocktails that leave you wanting more, RYU, a new Asian-themed bar, and diner in Gurugram's popular dining destination...

Tips To Help You Navigate The New Rules Of Dating In 2020

Single Indians are now ready to dip their toes back into dating in real life (IRL) as India unlocks. However, how does one do...

How To Become A Poker Pro

By Carol Trehearn Whether you’re completely new to the game of poker and are really enjoying the games you’ve played so far, or have spent...

A Buying Guide For Lanyards Amid COVID-19

By Cathy Carter COVID-19 has changed the way the world operates. Unimaginable lifestyle changes are adopted. You would have never thought of something as drastic...

Recent Comments