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Bollywood superstar Shah Rukh Khan starrer #BeMyGuest Film wins at International Tourism Film Festival Tourfilm Riga

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA
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Dubai, May 5, 2017: Bollywood superstar Shah Rukh Khan starrer #BeMyGuest, a promotional film produced by Dubais Department of Tourism and Commerce Marketing, has won two top awards at the 10th anniversary of the International Tourism Film Festival Tourfilm Riga, held in Riga, Latvia.

The film won the Grand Prix award as well as first prize in the ‘Tourism Destination’ category at the festival held on April 29, said a statement.

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Organised by the Riga City Council of Latvia, the event is represented in the prestigious International Committee of the Tourism Film Festivals (CIFFT) and is dedicated to films promoting tourism destinations across the globe.

The film sees Shah Rukh showcasing Dubai’s many attractions, that he considers his home away from home. (IANS)

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Shah Rukh Khan Feels The Need of Video Literacy in Our Country

On work front, Shah Rukh will be seen in Anand L. Rai's "Zero" followed by Mahesh Mathai's "Saare Jahaan Se Achha" playing role of an Indian astronaut Rakesh Sharma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA

Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country.

Shah Rukh Khan was addressing the media at the “Mumbai 2.0” event here on Saturday. It was organised by the Government of Maharashtra along with Chief Minister Devendra Fadnavis.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, “Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,”

“Social media is making everybody media savvy and I feel we still don’t have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don’t give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world.”

Shah Rukh Khan
We need to have video literacy in India: Shah Rukh Khan.

Shah Rukh added that one has to learn to differentiate between good and bad content, he said, “When we earlier used to listen to ‘Twinkle twinkle little stars’ poem then we used to imagine stars in front of our eyes but now everything is available on internet so, one has to learn to differentiate between good and bad content and for that, we need to have video literacy.”

Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country.

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“I believe in archival and I feel things should be archived. We have film division in Mumbai so, I know that people are making their effort on that front but I wanted to establish an archival centre and that archival centre can develop digital content for children also.”

On work front, Shah Rukh will be seen in Anand L. Rai’s “Zero” followed by Mahesh Mathai’s “Saare Jahaan Se Achha” playing role of an Indian astronaut Rakesh Sharma. (IANS)