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Since the coronavirus epidemic, people have become more conscious of the need of leading a healthy lifestyle. The pandemic faced the globe with numerous problems, but it also made each individual more responsible for their own health.
The current Covid age, with its emphasis on health and fitness, is causing significant transformation in the market as demand for health and well-being rises.
Although a well-balanced diet is crucial, many diets lack large amounts of critical vitamins and minerals, which can aid persons who lack dietary sources. As a result, individuals are looking for individualised nutrition plans that are adapted to their specific lifestyles.
Consumers are seeking for supplements, vitamins, and minerals to fill in the gaps, as well as to treat the virus and develop strong immunity, showing that they want a well-targeted solution for their sedentary lifestyle.
Also read: Covid to become a seasonal pandemic
The growing importance of preventative healthcare among consumers has also aided the sector's growth. It proved to be a crucial line of defence throughout the pandemic, indicating that the dietary supplement business is a reliable economic partner for the people. Immunity-boosting supplements have grown increasingly popular, resulting in significant shifts in consumer purchase habits and market behaviour.
Furthermore, the increased incidence of lifestyle illnesses such as cardiovascular disease, diabetes, hyperlipidemia, obesity, and blood pressure is pushing up dietary supplement sales in the country. Furthermore, as the population ages, people are becoming increasingly interested in preventative healthcare. Immunity boosters are in high demand all around the world as well.
People are getting more concerned about the vitamins and minerals in the Balanced Diet.PRoProfs/wikipedia
A recent survey found that 75% of Indians feel that consuming vitamins, minerals, and supplements (VMS) on a regular basis benefits their overall health and fitness.
Furthermore, more than three-quarters of Indian customers (76%) believe that VMS may provide important nutrients that is lacking in their diet, and that frequent usage of VMS helps 37 out of 50 Indians prevent illnesses and disorders.
Maintaining a balanced diet and boosting athletic performance necessitates the use of sports nutrition and supplements. As athletes become more aware of the benefits of supplements in maintaining fitness, the market for nutritional products will expand quickly.
Also read: Corona virus Pandemic’s Impact On Mental
People are taking supplements for a number of reasons, including increased sleep and mental health, since the pandemic was a life-changing event that caused worry and anxiety for many people.
Individuals' discretionary money and awareness are both increasing, making it simpler for them to consume dietary supplements to achieve their daily nutritional requirements. Furthermore, effective marketing and promotion tactics for dietary supplements are projected to have a positive impact on the market's growth.
True, the desire to boost one's immune system leads to the demand for supplements. Over 67 percent of respondents who use dietary supplements or nutraceuticals increased their frequency of usage during the coronavirus pandemic, according to a recent poll on dietary supplements in India.
(Keywords: Post Covid, Fitness sector, Mental Health, Pandemic, Balanced diet)
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By Quaid Najmi
Junking an empty chips packet, a water bottle or a juice can make Haribaabu Naatesan scowl and perhaps even pick it up carefully -- for, it could be a future piece of 'artwork' in his creative mind. The Mumbai-based artist specialises in recycling all kinds of 'kabaad' (junk) -- organic, inorganic, metal, wood, plastic, e-wastes and even bird feathers -- to create some eye-popping masterpieces of artworks, stupefying the beholder.
Naatesan, 46, collects a staggering 6 tonnes -- or 500 kgs per month -- of all types of oddments as his cheap or virtually free raw material and then deploys his creative juices to convert them to treasured and coveted showpieces. The weird passion for the rejects came out of a dire need -- to secure admission to the prestigious NID, Ahmedabad, for a postgraduate course (2000 batch).
"I had no money for purchasing expensive raw materials to make an attractive art project, a prerequisite for the NID seat... So I just picked up some trash lying around, created a daddy long-legs (spider) and other creatures as my 'offering' for admission," chuckled Naatesan. Needless to say, the selectors were zapped - and 'wasted' no time in awarding a prized seat to the new-found genius on the campus - who promised to be a valuable future asset for 'Save the Planet' efforts.
Naatesan, 46, collects a staggering 6 tonnes -- or 500 kgs per month. | IANS
From January 25, Naatesan will unveil a major public exhibition at Jehangir Art Gallery, Mumbai, of a dozen stunning designs made entirely from e-waste -- already ranked as a major global nuisance. Titled "Irreversible 2.0 - Obsoleteness is Mukti" there are innovations, with certain interactive surprises in store for the unsuspecting visitors. "When any viewer approaches it, one or other static component springs alive and moves... Some have light sensors that glow when someone is close. In others, discarded CPU fans start rotating, and huge antique tape-recorder cassette wheels start churning if someone goes near," explained Naatesan with a glint.
The dozen arts to go on display are entirely created from e-scrap like motherboards, CPU cooling fans, CDs, floppy discs, laptop keyboards, tape-recorder cassettes, speakers, etc., 6x6 feet dimensions, around 50-60 kgs each, and took up to six months' tough labour to fructify. Some of his other mega-creations include a 800-kg Lord Ganesh idol made from alum, a Volkswagen's Think Blue campaign resulting in a Beetle car made totally from e-scrap.
From January 25, Naatesan will unveil a major public exhibition at Jehangir Art Gallery, Mumbai. | IANS
Then, there's the magnificent 'Make In India' logo of a 3-dimensional Lion -- commissioned by the Bombay Iron Merchant Association -- which stands on a pedestal at P.D'Mello Road, and a Golden Spiral for the Raheja Groups at Bandra Kurla Complex. There's his biggest creation from waste till date -- a stupendous 17-metre long, 6-metre-tall whale, born from 10 tonnes of automobile junk -- standing on the Gujarat Science City campus.
Fortunately for Naatesan, his wife, Dahlea H. -- a graphic designer -- did not 'junk' him after his love for the junkyard came to the fore, and now their 10-year-old daughter Neinyaa H. has taken the first steps to save the Earth by carefully disposing off even choco-wrappers -- as her Papa beams with pride. Contrary to perception that he goes hunting for 'kabaad', it's the reverse now, given his reputation for hoarding it -- all junk comes to him, even from his housing society, and he recycles it all into unrecognisable art-forms.
'Make In India' logo of a 3-dimensional Lion -- commissioned by the Bombay Iron Merchant Association. | IANS
"Once, the TV remote at home went missing... My wife suspiciously asked me whether I had 'junked' it... Well... I admitted the truth..." laughed Naatesan, explaining his obsession for any unwanted things lying around at home, garden, roadside, etc., and he devises ways to give it 'mukti' (salvation). "When I recycle any unloved junk into art, it ends the recycling and 'liberates' them in the sense that those pieces now find an eternal place for themselves," said Naatesan, summing up his cranky but eco-friendly and money-spinner profession. (IANS/ MBI)
(Keywords: Crores , Kabaad, Artworks , Creator, haribaabu-naatesan, junk, salvation eco-friendly, profession, make in india)
By Ganesh Bhatt
Lawyers are facing great difficulty in keeping client details organised during the pandemic. | Unsplash
"It was then that I conceived the idea of creating an app to find a solution to this problem. I decided to use my knowledge of coding and build an app so that my father and other lawyers like him could also handle and share their documents easily. Through 'E-Attorney', they can also keep clients informed. I first created a prototype for this app, which had the facility for lawyers to sign-in, enter client details, and store basic case related information."
However, what started as a small coding project, grew into a passion project when Kanishkar won a competition held by WhiteHat Jr, an online learning platform for children, and was awarded a scholarship to develop the app. The scholarship money helped Kanishkar's parents transform 'E-Attorney' into a full-fledged child-driven enterprise. To take their kid's idea further, they formed a company called PRK Online Solutions and hired a professional tech team to improve the app, so that it could be developed from a prototype to a web application that could be used by lawyers across the country.
Kanishkar started his entrepreneurial journey by testing the app with five lawyers to ensure everything runs smoothly. Currently, he is focusing with his tech team to fix bugs and glitches. Since this application will store sensitive information related to legal matters, it will require a number of security measures.
A lawyer, K. Mohan K., who is testing this app, while talking about the experience, said: "I have been using this web app for a few days now. The private chat feature between the lawyer and the client is very useful. Its second advantage is that many searches can be done in it. Lawyers can keep track of their cases easily through this app." (IANS/ MBI)
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By- Nanci SEO
Now we're into 2022, the anticipation for a new racing season is hotting up even more.
By the time the world focuses its gaze on Ascot in mid-June, records will have been broken, and new winners will have been celebrated in the other meetings such as the Grand National. However, there's nothing quite like the Royal Ascot meeting and the historic Ascot Gold Cup race, which has been running since 1807. The race is the first leg of the triple crown of thoroughbred racing in the UK, making it one of the most important on the racing calendar.
The meeting is held at the course, which is just 28 miles west of London and only a few miles from the residence of the British Royal Family, Windsor Castle. It's also been an event that the monarchy of Britain has often visited and had a personal interest in. Not only has the Queen of England long been a visitor to the racing at Ascot but she's also had the honour of having a winner of her own at the meeting as noted by Town & Country. Will there be another Royal victory this year? Let's look at some of the favourites for the headline race, the Gold Cup.
The six-year-old gelding's pedigree means he's a real threat to all his other riders at Ascot this year. Trueshan has previous experience of winning the course; he won in 2020 at the British Champions Long Distance Cup, with his jockey Hollie Doyle commenting, 'he went through the ground like a tractor, he loved it.' Going into 2021, he was much fancied after looking strong in the lead up to the meeting but was pulled when his trainer Alan King deemed the ground to be too firm. He had a successful season, winning the Goodwood Cup and the Prix Du Cadran in France in October. So he's in fine fettle going into 2022, does that mean it's finally his year to taste Gold Cup success?
The Irish thoroughbred has become a name synonymous with Royal Ascot over the past few years with a record that's the envy of many a trainer, and this year, the target is to equal a record set by one of the greats of racing. Ridden by Frankie Dettori, Stradivarius has won three of the last four Gold Cups and is already second favourite in the Coral Gold Cup markets for a fourth. Four wins at the Gold Cup is a feat that has only been achieved once before by Yeats, a fellow Irish thoroughbred. Although last year wasn't to end with the record-equalling run he was aiming for; he's keen to be back this year as his owner, Bjorn Nielsen, says he can't wait: "He's as enthusiastic as ever, which is quite amazing."
Last year's winner of the Ascot Gold Cup is again in the frame for a win; last year, with veteran jockey Joe Fanning in charge, Subjectivist ran the perfect race, by first maintaining pace with the leading pack going into the final corner before striding majestically to a win, leaving the likes of Stradivarius in his wake, and adding to his win in the Dubai Gold Cup earlier in the year. Fanning wasn't surprised by the success as the four-year-old got on with the job at hand. "I just find he's a horse you don't complicate things with; if there's something in front, let him go," he said.
(Disclaimer: This is a sponsored article and includes some commercial links.)