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The Economic Times/wikipedia

Covid is affecting the physical and mental health of people.

Since the coronavirus epidemic, people have become more conscious of the need of leading a healthy lifestyle. The pandemic faced the globe with numerous problems, but it also made each individual more responsible for their own health.

The current Covid age, with its emphasis on health and fitness, is causing significant transformation in the market as demand for health and well-being rises.

Although a well-balanced diet is crucial, many diets lack large amounts of critical vitamins and minerals, which can aid persons who lack dietary sources. As a result, individuals are looking for individualised nutrition plans that are adapted to their specific lifestyles.

Consumers are seeking for supplements, vitamins, and minerals to fill in the gaps, as well as to treat the virus and develop strong immunity, showing that they want a well-targeted solution for their sedentary lifestyle.

Also read: Covid to become a seasonal pandemic

The growing importance of preventative healthcare among consumers has also aided the sector's growth. It proved to be a crucial line of defence throughout the pandemic, indicating that the dietary supplement business is a reliable economic partner for the people. Immunity-boosting supplements have grown increasingly popular, resulting in significant shifts in consumer purchase habits and market behaviour.

Furthermore, the increased incidence of lifestyle illnesses such as cardiovascular disease, diabetes, hyperlipidemia, obesity, and blood pressure is pushing up dietary supplement sales in the country. Furthermore, as the population ages, people are becoming increasingly interested in preventative healthcare. Immunity boosters are in high demand all around the world as well.

Vitamins and minerals People are getting more concerned about the vitamins and minerals in the Balanced Diet.PRoProfs/wikipedia

A recent survey found that 75% of Indians feel that consuming vitamins, minerals, and supplements (VMS) on a regular basis benefits their overall health and fitness.

Furthermore, more than three-quarters of Indian customers (76%) believe that VMS may provide important nutrients that is lacking in their diet, and that frequent usage of VMS helps 37 out of 50 Indians prevent illnesses and disorders.

Maintaining a balanced diet and boosting athletic performance necessitates the use of sports nutrition and supplements. As athletes become more aware of the benefits of supplements in maintaining fitness, the market for nutritional products will expand quickly.

Also read: Corona virus Pandemic’s Impact On Mental

People are taking supplements for a number of reasons, including increased sleep and mental health, since the pandemic was a life-changing event that caused worry and anxiety for many people.

Individuals' discretionary money and awareness are both increasing, making it simpler for them to consume dietary supplements to achieve their daily nutritional requirements. Furthermore, effective marketing and promotion tactics for dietary supplements are projected to have a positive impact on the market's growth.

True, the desire to boost one's immune system leads to the demand for supplements. Over 67 percent of respondents who use dietary supplements or nutraceuticals increased their frequency of usage during the coronavirus pandemic, according to a recent poll on dietary supplements in India.


(Keywords: Post Covid, Fitness sector, Mental Health, Pandemic, Balanced diet)



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