Tuesday, October 27, 2020
Home India Here's How Brand Discovery Taps Festive Shoppers in India: Facebook

Here’s How Brand Discovery Taps Festive Shoppers in India: Facebook

Social Networking Sites Help the Shoppers in Brand Discovery Drive

More than three in four consumers (74 percent) in India will begin shopping at least two weeks before Diwali, mostly on their smartphones, and Facebook and Instagram that influence nearly 80 percent of festive shopping especially by Gen-Z and millennials can help brands build targeted campaigns based on current consumer trends, the social networking giant revealed in a report on Wednesday.

Festive shopping can be a positive outlet for businesses in these pandemic-hit times so the mantra is to start advertising early, utilizing resources like video, augmented reality (AR), influencers, vernacular content, and messaging to further drive the brand discovery, revealed Facebook’s ‘Festive Playbook’.

Forty-five percent of millennials prefer shopping early for the festive season and there is a 17 percent increase in spending by early shoppers in the country.

Follow NewsGram on Quora Space to get answers to all your questions.

“There is finally an uptick in the shopping mindsets of the consumers after several months of stay-at-home and social distancing times and saving for an uncertain future,” Sandeep Bhushan, Director and Head of Global Marketing Solutions (GMS) by Facebook India, told IANS.

“With over 400 million Indians connected on the Facebook family of apps in India, we will play a consequential role this festive season in both brand discovery and delivering truly incremental business outcomes,” Bhushan noted.

The shopping season will extend to beyond Diwali — with Christmas and Republic Day Sales extending the festive season and encouraging continued ‘holiday shopping’ and ‘self-gifting’.

Brand Discovery
According to the YouGov study, more than half of festive shoppers post or watch videos on their social media feeds and 46 percent of festive shoppers would like to see videos that get them into the holiday mood. Unsplash

The pandemic, said Facebook research, has triggered an increase in mobile usage.

The ‘Festive Playbook’ found that there has been over a 16 percent increase in smartphone time and festive shoppers across age groups connect on the Facebook Family of apps for the discovery and evaluation of products.

“This season, marketers can leverage digital to drive brand discovery among relevant consumer segments, drive performance marketing and ride the e-commerce wave, and build new-age innovations to engage with consumers,” said Prasanth Kumar, CEO, South Asia, GroupM, the world’s leading media investment company.

The ‘Festive Playbook’ brings together insights from key Facebook commissioned researches, most notably from two distinct studies with YouGov and Boston Consulting Group, respectively.

Follow NewsGram on Twitter to stay updated about the World news.

One of the key consumer trends in the ‘Festive Playbook’ is that a stronger demand can be expected in the festive season, as the country continues to unlock, and as businesses continue to adapt to the new normal by building solutions and experiences that are relevant for these times.

“Across categories such as beauty and personal care, consumer packaged goods, and auto, people said that the Facebook family of apps emerged as their leading source of discovery and evaluation, ahead of other online channels and sources,” the findings showed.

Brand Discovery
More than three in four consumers (74 percent) in India will begin shopping at least two weeks before Diwali, mostly on their smartphones, and Facebook and Instagram that influence nearly 80 percent of festive shopping. Unsplash

The Facebook family of apps continues to be popular and valued in India with 400 million people using at least one of its apps every month.

Videos today make up for over a third of posts on Instagram in India and the country is one of the leading markets for Facebook Watch.

According to the YouGov study, more than half of festive shoppers post or watch videos on their social media feeds, and 46 percent of festive shoppers would like to see videos that get them into the holiday mood.

“Nearly 56 percent festive shoppers for apparel and beauty said that product videos would help them with their purchases,” the findings showed.

Also Read: Apple Launches iPhone 12 Series With 5G Support

One out of four automobile consumers who have canceled or postponed their purchase would also reconsider if there is minimal contact with the dealership, the report added.

Live broadcasts from Facebook Pages in India also tripled in June this year compared to the same time last year. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Lack of Monitoring Stations to Quantify Air Pollution in India

With Delhi facing another tryst with air pollution, several environmental experts believe that the problem goes beyond the national capital and that the country...

Nutritious Snacks for the Virtual School Breaks

The pandemic has forced children to go back to school with virtual learning having swapped classroom teaching. Although school in 2020 may look way...

Books that Address Children’s Mental Health

In these unprecedented times, when isolation fatigue, gloom, and the fear of losing a beloved has also come to grip children, taking care of...

Air Pollution Linked to 15% of COVID Deaths Worldwide

In a major global study, researchers have revealed that long-term exposure to air pollution may be linked to 15 percent of COVID-19 deaths worldwide. According...

Ketogenic Diet could Prevent or Reverse Heart Failure

Heart problems? A special diet might help as researchers have found that the popular and controversial ketogenic diet could completely prevent, or even reverse...

Technology to Produce Psychoactive Drugs by IIT Guwahati

Indian Institute of Technology Guwahati (IIT-G) on Tuesday said its researchers have developed a low-cost membrane technology to produce psychoactive drugs and anti-aging compounds...

Fashion Hubs Burgeon into Fresh Farm Outlets

In recent days, people passing by some of the biggest fashion hubs in Mumbai rub their eyes in disbelief at what they behold. Instead of...

Weather Conditions for the Northeast Monsoon Fit Together

Weather conditions for the commencement of the northeast monsoon over parts of the extreme south peninsula are favorably falling in place as the withdrawal...

Recent Comments