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U.S. President Donald Trump Suggests, Brazil Should be Able To Join The North Atlantic Treaty Alliance
The leaders of the Western Hemisphere’s two largest economies are pledging closer trade ties and enhanced military cooperation, with U.S. President Donald Trump even suggesting Brazil should be able to join the North Atlantic Treaty Alliance (NATO).
Trump said for that to happen, however, he would “have to talk to a lot of people.”
The U.S. president, at a joint news conference with Brazilian President Jair Bolsonaro, also pledged American support for Brazil to join the 36-member Organization for Cooperation and Economic Development (OECD), which includes most of the highly-developed economies.
Bolsonaro, speaking in Portuguese, said his visit begins a new chapter of cooperation between Brazil and the United States, adding that with his recent election, “Brazil has a president who is not anti-American, which is unprecedented in recent decades.”
The retired military officer is known as the “Trump of the Tropics” for his far-right agenda of cracking down on crime and corruption, and nostalgia for Brazil’s era of military dictatorship.
The two leaders, who met for the first time Tuesday, also discussed their mutual support for Venezuelan opposition leader Juan Guaido, who has been recognized as Venezuela’s legitimate leader by most Western countries, including the United States and Brazil.
“All options are open,” Trump reiterated when asked by a reporter in the White House Rose Garden if military intervention in Venezuela by the United States is possible.
Trump noted that Washington has yet to apply really tough sanctions on Caracas, where Nicolas Maduro — who the U.S. president called “Cuba’s puppet” — remains in power with the backing of Venezuela’s military.
In oil-rich Venezuela there is no food, water or air-conditioning, according to Trump, while Bolsonaro said “people are starving to death” there.
“We need to put an end to this,” Bolsonaro added.
Just ahead of the meeting between the two leaders, the United States and Brazil signed an agreement to support American space launches from Brazil. The State Department says the pact will ensure the proper handling of sensitive U.S. technology consistent with U.S. nonproliferation policy, the Missile Technology Control, and U.S. export control laws and regulations.
The two leaders “agreed to take the steps necessary to enable Brazil to participate in the Department of Homeland Security’s Trusted Traveler Global Entry Program,” according to a joint statement issued following the news conference.
The two countries have never had particularly close relations, with Brazil traditionally wary of American influence in Latin America. But now their two leaders find themselves in sync on concerns about the Maduro regime in Venezuela, Cuba’s involvement in that country, and the threat from China’s rising influence on domestic politics in South and Central America.
Until now, Brazilian diplomacy was a zero-sum kind of relationship, not aligned with U.S. interests and “sort of hostile in certain ways, at least at the bureaucratic level,” former Assistant Secretary of State for Western Hemisphere Affairs Roger Noriega told VOA.
“If we can find common ground with them on some key specific initiatives,” the U.S. relationship with Brazil and South America, as a whole, can be realigned, according to Noriega, an American Enterprise Institute visiting fellow.(VOA)
South India is renowned for many things that elicit culture and tradition. One of the things normally associated with this intricate and impenetrably tradition-bound group of people is their immense love for gold. Their temples, sarees, utensils, and sometimes even food are coated in gold. Their jewellery, while stunning, often bears social implications within their own family hierarchies. One of these traditions is upheld even during Deepavali.
A practice followed usually in wealthy households, Thalai Deepavali is the first Deepavali celebrated after the daughter of the house is married off. During her wedding, the father of the bride would have put up a spectacle, no doubt, but on this occasion as well, he has to host his son-in-law with all the splendour he can afford.
A gold ring studded with diamonds Image credit: Wikimedia commons
The newlyweds come to the bride's house to celebrate an elaborate week of festivities. During their stay, no work is required of them. They are pampered and fed with the best food, choice delicacies, and clothed in beautiful adornments. The son-in-law is taken very good care of and is looked up to as the one who takes up responsibility for the welfare of his bride.
Thalai Deepavali is an intimate celebration while it lasts, but its success reflects only when the groom goes back home. As tradition requires, the bride's father is supposed to present the groom with a ring made of gold. Ideally, it is supposed to represent his worth in the family. Based on the prosperity of the bride's family, and the social standing of the groom's family, the ring is also set with precious stones. It is believed that the pure and unchanging nature of gold will rub off on the wearer. It is every father's wish that his daughter is well-placed in the in-laws' house. When the groom returns home, if the ring does not meet the expectations of his family, it is likely that the relations between both families are soured for a long time.
Deepavali celebrations in Chennai, Tamil Nadu Image credit: Wikimedia Commons
As enduring as gold is in the southern states, it is a symbol of their culture more than anything else. On the occasion of Deepavali as well, gold is the light that shines on a girl's marital life and the blessing to her husband's family.
Keywords: Thalai Deepavali, Family Celebration, elicit culture and tradition.
Deepavali or Diwali is the name given to the Festival of Lights (deep-lamp, vali - array) and is celebrated by Hindus, Jains, Sikhs, and certain Buddhists. The celebration lasts five days and is held during the Hindu lunisolar month of Kartika. Diwali represents the spiritual winning of light over darkness, good over evil and knowledge over ignorance.
During Diwali, people dress in their best clothes, decorate their homes with diyas and rangoli, hold worship ceremonies for Lakshmi, the goddess of prosperity and wealth, light fireworks, and gather with their families for family feasts during which sweets and gifts are exchanged.
Diwali is a joyous festival in the Jammu and Kashmir Province, just as it is across the rest of India. The whole city of Jammu comes to life during Diwali, and there is a palpable sense of excitement in the air. In preparation for the festival, many begin decorating their homes several months in advance. While some people paint their houses, others meticulously clean their homes.
Diwali is a joyous festival in the Jammu and Kashmir Province, just as it is across the rest of India. | Photo by Umesh Soni on Unsplash
On Diwali, people put on new clothing and proceed to temples, where they buy large quantities of sweets to distribute to friends and family. To light their homes and places of business, people also purchase earthen lamps, candles, and electrical accessories.
But, Kashmiri Pandits do not celebrate Diwali with great zeal since they adhere to Shivaism, i.e., they follow the Hindu God Shiva in particular. On this day, however, they perform Puja, which is a religious ceremony.
Many people are seen during the evening hours when devotees flock to temples in Srinagar and elsewhere to offer special prayers and light lamps to commemorate the occasion. The sweet stores in Srinagar bustle with customers as Muslims exchange sweets with their Hindu friends and acquaintances.
Keywords: Diwali in Jammu, Kashmiri Pandits, Diyas, temples, Srinagar, Muslims, Lakshmi- Shiva,
Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.
Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?
A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.
ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons
Q: Jewellery is recession-proof do you agree and why?
A: Jewellery buying in India has always been an emotional and occasion-led purchase. It is also considered a great investment. The pandemic has affected all industries and the purchase pattern of consumers has slowed down. We wouldn't call it recession-proof but due to the festive season coming up, we predict a good season for all retailers.
Jewellery buying in India has always been an emotional and occasion led purchase. | Photo by Joeyy Lee on Unsplash
Q: The small Indian wedding doesn't mean that jewellery gets minimal, it just means people are investing more in jewellery. Please elaborate on how the brand's consumer behaviour has shifted in this regard.
A: Weddings in the family has always been a strong motivator for bridal jewellery purchase. It doesn't matter if the wedding is on a large scale or small scale, the kind of jewellery worn has been large. The only difference we see now is due to the pandemic and the limited number of guests at weddings the families are spending more money than before on buying diamond jewellery. We have seen the customers upgrade to higher-value diamond necklaces than ever before.
Weddings in the family has always been a strong motivator for bridal jewellery purchase. | Photo by Aayush(gop) Rawat on Unsplash
Q: The brand is the only one to offer 0 per cent interest EMI on diamond jewellery. Please share the idea behind this and what is the impact it has had on sales?
A: The idea came from the insight that during a wedding in the family, the father of the bride is always the most worried about all the wedding expenses. At ORRA, we understand this and decided to offer 0 per cent interest EMI.
We are the only brand offering 0 per cent interest EMI on diamond jewellery and we have seen a great response from customers. Offering this has led a lot of customers to upgrade the jewellery and purchase larger pieces. We are seeing a growing trend of customers who prefer buying jewellery on EMI and to pay it in equal monthly installments instead of paying the whole amount in one go.
OORA is the only brand offering 0 per cent interest EMI on diamond jewellery and they have seen a great response from customers. | Needpix
Q: The millennial and Gen Z as a segment, how important are they to you and are you doing any digital marketing for this audience?
A: The millennial and Gen z customers are extremely important to us and we launched our 'Desired Collection' specially to target this age group and style. This generation has a distinct style and makes their own decisions, they are tech savvy and are comfortable making jewellery purchases on our e-commerce website. They love a good deal along with great designs and quality products. Our customers are extremely engaged with us on our social media handles and we ensure that we respond to all their product-related queries within a day. We also have live chat and video calling facility which helps them make a decision.
OORA's customers are extremely engaged with them on our social media handles and they ensure that they respond to all their product-related queries within a day. | Photo by Campaign Creators on Unsplash
Q: Lastly what are the trends you predict for 2021 and 2022?
A: We see an upward trend this season and in the coming few months. We see an increase in demand in diamond jewellery purchases and with the help of 0 percent interest EMI we can see more and more customers buying larger pieces of diamond jewellery. (IANS/ MBI)
Keywords: diamond jewellery purchase, Diwali is known for gifting and jewelry, festive and bridal season,