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In today’s market, online marketing is a necessity for any business. However, even though we live in a digital era, people tend to forget the importance of offline marketing, which could prove to be a huge mistake. Every successful marketer understands that these two types of marketing are complementary to each other and that an offline campaign can only reinforce your online endeavors. Here is a quick overview of how to better optimize offline to online business:
Radio and TV Advertising
As mentioned above, the Internet has taken over the traditional media, and digital marketing is the best way to reach modern customers. However, you need to bear in mind that there is still a large number of your potential customers who enjoy receiving information through television and radio. So, why not leverage that to increase your brand and website awareness? Even the most prominent companies today run offline campaigns and post ads every once in a while, which certainly doesn’t hurt in establishing a brand. Since TV and radio ads are rather costly, you need to make sure that they are always of the highest quality and that they reach the intended audience. Otherwise, you’d be carelessly spending money for no reason.
Distributing Flyers, Brochures, and Business Cards
Even though flyers and business cards have disappeared over the last couple years, now that almost everyone has a web presentation or a social media account, they are nevertheless a powerful way to convey information about your online business and complement it. All of these materials not only provide your customers with valuable information, but they also make you and your business look more professional. They should be packed with relevant info about your company, thus making it easier for people to understand what is it that your company does, and what’s the best way to reach you.
Billboards and Banners
Using billboard’s is a great way to subconsciously remind your customers of the existence of your brand and business. They can beautifully complement any other offline and online marketing activity. Your customers will be able to see those billboard ads every day on their way to work or school. Even if it seems they do not notice it every time, that message slowly gets ingrained in their minds, making it easier to connect with your brand. Another great way is to banners and event signage. Experts at Bannamesh suggest that companies love to sponsor events that have large audiences. And what better way to get your brand in front of such an audience than by using large scale banners and signs, which will be visible at all time?
Face-to-face meetings play an essential role in establishing your brand. Even further, carefully made contacts can increase traffic to your website, generating more sales in return. By network and meeting people regularly, you give your potential customers a chance to get to know you and your company. However, as with any other marketing activity, it is crucial to choose your actions wisely. You do not want to attend meetings and approach organizations where your target audience doesn’t belong. That would be a massive waste of your time which could be better utilized somewhere else. So, search for associations and groups where you could easily reach your wanted buyers, and if possible speak at their events.
Cold and Warm Calling
Directly calling your customers is not as popular as it used to be. However, there’s still a significant number of people who enjoy that personal touch. So, cold and warm calls are a great way collect info about your potential buyers, let them know about your business and your online presence, and possibly convert that call into a purchase in the end. The main thing about cold calls is that you can get alert new customers about your business, but also make them detach from your brand if you do not do this well. It can go either way, if you are not patient and practice it a bit. That’s why successful companies use “warm” calling, when they contact people who have already been exposed to their brand, usually through social media, websites or conferences. “Warm” calling often yields much better results as the customers are already familiar with the company.
Advertising on the Go
There’s no reason why you can’t leverage other people and vehicles to raise awareness of your product. Just like with online marketing, offline marketing messages can travel around and reach your customers. Placing your ads on the side of the buses, trains or taxis can be a fast way to reach your audience. Another way to speed up your offline marketing activities is to design and hand out branded merchandise, like T-shirts and hats. That way, by people wearing them, your message will regularly be transferred around, without you even trying. However, these are not marketing activities that can stand out on their own. They need to be a part of a broader, more intense marketing campaign.
It is not such a surprise that companies tend to discard offline marketing due to online activities. Since digital marketing has boomed over the last years, organizations and brands usually rely heavily on online operations. That being said, you need to have in mind that you are selling your product to people, who sometimes enjoy experiencing things first hand, which means that occasionally they like to get in touch with the product, and do their shopping in person. So, it is your responsibility to decide what’s the best way to complement offline and online marketing, to make a wholesome campaign which will respond to your customers’ needs and strengthen your brand’s reputation.
Apple has acknowledged an issue where the "unlock with Apple Watch" feature might not work with its new iPhone 13 devices and promised to fix this issue with an upcoming software update. "You might see 'Unable to Communicate with Apple Watch' if you try to unlock your iPhone while wearing a face mask, or you might not be able to set up Unlock with Apple Watch," the iPhone maker said in the support document.
This issue will be fixed in an upcoming software update. Until the update is available, you can turn off Unlock with Apple Watch and use your passcode to unlock your iPhone 13. To turn off Unlock with Apple Watch, go to Settings > Face ID & Passcode.
Earlier, multiple users found that they cannot unlock their iPhone 13 with the Apple Watch and instead received an error. User Monzilla88 on Reddit first reported the issue to the subreddit r/AppleWatch. They stated that both their iPhone 13 Pro and Apple Watch SE are up to date with the newest iOS and watchOS updates.
"Whenever I try to enable unlock with Apple Watch on my phone I get an error saying "Unable to communicate with Apple Watch," they posted. Monzilla88 claimed that they had tried unpairing and repairing, hard resetting both devices, turning on and off passcodes, but not no avail, the report said. More than 20 other users self-reported the same problem, with others noting that the feature works fine on iOS 15 on older models of iPhone, including the iPhone 11 Pro Max and the iPhone X. (IANS/ MBI)
Keywords: iPhone 13, apple, watch, issue, update, face lock
The nursery rhyme Goosey Goosey Gander is filled with multiple meanings. It is another one of those rhymes believed to have emerged from the time of great persecution in England during the Reformation. It also holds a contemporary, colloquial meaning.
The original verse goes something like this:
Goosey goosey gander,
Whither shall I wander?
Upstairs and downstairs
And in my lady's chamber.
There I met an old man
Who wouldn't say his prayers,
So I took him by his left leg
And threw him down the stair (allnurseryrhymes.com)
There are other versions that deal with more specific ideas from which separate meanings have been interpreted.
Catholic priests being killed for continuing to keep the faith Image source: wikimedia commons
The primary interpretation is believed to be regarding the Catholic priests getting persecuted by King Henry VIII and his Protestant successors. Catholicism in England was frowned upon when King Henry established the Church of England. Anyone practicing Catholicism was put to death for treason. Many of the courtiers were hanged on this charge, and are noted in history as being martyrs for their faith.
Those who managed to practice their religion without being discovered did so in what was called a 'priest hole'. These were small rooms in the walls of a house that was covered by tapestry or a bookshelf. The required prayer instruments would be placed here, and the person would retire to this chamber at night, or at a time when they were not required elsewhere. The goose that wanders her mistress's house in the nursery rhyme discovers such a person, presumably a priest, and exposes him, or 'throws him down the stair'.
An alternative meaning to this rhyme originates from the lower class of England's population, a colloquial term used widely among the non-rich. The word 'goose' was used commonly to address a prostitute, and here, could possibly refer to a woman who has acquired an STI (Sexually Transmitted Infection). "Whither shall I wander?/ Upstairs and downstairs/ And in my lady's chamber," could be a reference to the spread of an infection that a man acquires from such a woman, which causes him to be ostracised from his community. It was quite common in England for an upper-classman to bed a lower-class woman in the society of those days.
It is rather interesting that such a practice would turn into folklore, and in turn, become a rhyme sung by little children all over the world. It has certain amusing images no doubt, but not without raising questions. England of the times of Reformation was certainly a dark place, with a terribly dark heritage.
Keywords: Heritage, Rhymes, Folklore, England, Reformation
Many individuals struggle with psychological distress at home because most of us spend the whole day doing nothing. Being trapped inside our homes may seem inconvenient, but if you have the time and patience, the time spent indoors offers the ideal chance to learn new abilities. Whether you want to transform your body by following a daily routine with the help of millions of tutorials available across platforms, or you want to learn coding, cooking, a new language, here are some skills you can learn from the comfort of your home.
- A new language: Learning a new language online from the comfort of one's own home is simple and relatively inexpensive, thanks to apps such as Duolingo and Busuu. Gaining knowledge of a new language improves your communication skills. It allows you to communicate with a more significant number of individuals and open new doors, and expand your perspectives. Although most of us cannot travel due to COVID-19 restrictions, do not allow that to stop you from upskilling yourself.
Gaining knowledge of a new language improves your communication skills. | Photo by Jason Leung on Unsplash
- Writing: When it comes to skills, writing is one of the essential ones you may possess. It is the primary mode of communication for most people, particularly in this day and age with the internet, texting, and social media. Writing also has the added benefit of improving your public speaking abilities. Books, online courses, videos, and, of course, actual writing practice are all excellent resources for learning how to enhance your writing skills.
When it comes to skills, writing is one of the essential ones you may possess. | Photo by NeONBRAND on Unsplash
- Programming: Programming is one of the highest-paying professions available that does not require the completion of a Bachelor's degree. So even if you didn't pursue a degree in computer science in college, you may still benefit from this skill. Understanding the fundamentals of programming allows you to assist in the launch of an application, the optimization of a website for search engines, and the creation or editing of content. Many online platforms are available to assist you in learning to code. Recently, I also enrolled for C/C++ programming on Internshala.
Programming is one of the highest-paying professions available that does not require the completion of a Bachelor's degree. | Photo by Danial Igdery on Unsplash
ALSO READ: Which Is More Important- Degree or Skill?
- Typing Skill: Learning to type quickly and correctly will benefit you in a variety of ways throughout your life, and it should be regarded as a fundamental skill for anybody who intends to work with computers in the future. There are many websites that provide classes to help you learn the fundamentals, and then, after you have mastered the fundamentals, more advanced courses to help you improve your abilities further.
Learning to type quickly and correctly will benefit you in a variety of ways throughout your life. | Photo by Burst on Unsplash
- Video Editing: Video is unquestionably the most powerful marketing and promotional medium available for music, goods, services, news, and educational purposes. There is a strong possibility that video editing may become the next big thing. At the moment, video production does not need large financial investments; just having access to a computer is all that is required if you possess the right video editing skills. Besides YouTube, which has a large number of detailed videos on video editing, you may discover courses on Udemy and Lynda that can assist you in learning the necessary skills
There is a strong possibility that video editing may become the next big thing. | Photo by Ryan Snaadt on Unsplash
Another thing you may do when you're stuck at home is work on your personal development. We should all strive to improve ourselves as individuals. Here are some ways through which can understand the Significance Of Self-Love And How To Nurture It.
Keywords: Skills, home, COVID, pandemic, coding, language, typing, self-love, writing