Thursday May 23, 2019
Home Business A Brief Guide...

A Brief Guide to Better Optimize Offline to Online Business

Here is a quick overview of how to better optimize offline to online business

0
//
online business
Since digital marketing has boomed over the last years, organizations and brands usually rely heavily on online operations. Pixabay

In today’s market, online marketing is a necessity for any business. However, even though we live in a digital era, people tend to forget the importance of offline marketing, which could prove to be a huge mistake. Every successful marketer understands that these two types of marketing are complementary to each other and that an offline campaign can only reinforce your online endeavors. Here is a quick overview of how to better optimize offline to online business:

Radio and TV Advertising

As mentioned above, the Internet has taken over the traditional media, and digital marketing is the best way to reach modern customers. However, you need to bear in mind that there is still a large number of your potential customers who enjoy receiving information through television and radio. So, why not leverage that to increase your brand and website awareness? Even the most prominent companies today run offline campaigns and post ads every once in a while, which certainly doesn’t hurt in establishing a brand. Since TV and radio ads are rather costly, you need to make sure that they are always of the highest quality and that they reach the intended audience. Otherwise, you’d be carelessly spending money for no reason.

online business
Even the most prominent companies today run offline campaigns and post ads every once in a while, which certainly doesn’t hurt in establishing a brand. Pixabay

Distributing Flyers, Brochures, and Business Cards

Even though flyers and business cards have disappeared over the last couple years, now that almost everyone has a web presentation or a social media account, they are nevertheless a powerful way to convey information about your online business and complement it. All of these materials not only provide your customers with valuable information, but they also make you and your business look more professional. They should be packed with relevant info about your company, thus making it easier for people to understand what is it that your company does, and what’s the best way to reach you.

Billboards and Banners

Using billboard’s is a great way to subconsciously remind your customers of the existence of your brand and business. They can beautifully complement any other offline and online marketing activity. Your customers will be able to see those billboard ads every day on their way to work or school. Even if it seems they do not notice it every time, that message slowly gets ingrained in their minds, making it easier to connect with your brand. Another great way is to banners and event signage.  Experts at Bannamesh suggest that companies love to sponsor events that have large audiences. And what better way to get your brand in front of such an audience than by using large scale banners and signs, which will be visible at all time?

online business
Using billboard’s is a great way to subconsciously remind your customers of the existence of your brand and business. Pixabay

Networking

Face-to-face meetings play an essential role in establishing your brand. Even further, carefully made contacts can increase traffic to your website, generating more sales in return. By network and meeting people regularly, you give your potential customers a chance to get to know you and your company. However, as with any other marketing activity, it is crucial to choose your actions wisely. You do not want to attend meetings and approach organizations where your target audience doesn’t belong. That would be a massive waste of your time which could be better utilized somewhere else. So, search for associations and groups where you could easily reach your wanted buyers, and if possible speak at their events.

Cold and Warm Calling

Directly calling your customers is not as popular as it used to be. However, there’s still a significant number of people who enjoy that personal touch. So, cold and warm calls are a great way collect info about your potential buyers, let them know about your business and your online presence, and possibly convert that call into a purchase in the end. The main thing about cold calls is that you can get alert new customers about your business, but also make them detach from your brand if you do not do this well. It can go either way, if you are not patient and practice it a bit. That’s why successful companies use “warm” calling, when they contact people who have already been exposed to their brand, usually through social media, websites or conferences. “Warm” calling often yields much better results as the customers are already familiar with the company.

offline business
It is not such a surprise that companies tend to discard offline marketing due to online activities. Pixabay

Advertising on the Go

There’s no reason why you can’t leverage other people and vehicles to raise awareness of your product. Just like with online marketing, offline marketing messages can travel around and reach your customers. Placing your ads on the side of the buses, trains or taxis can be a fast way to reach your audience. Another way to speed up your offline marketing activities is to design and hand out branded merchandise, like T-shirts and hats. That way, by people wearing them, your message will regularly be transferred around, without you even trying. However, these are not marketing activities that can stand out on their own. They need to be a part of a broader, more intense marketing campaign.

ALSO READ: Bring out Best Version of Yourself This Summer

It is not such a surprise that companies tend to discard offline marketing due to online activities. Since digital marketing has boomed over the last years, organizations and brands usually rely heavily on online operations. That being said, you need to have in mind that you are selling your product to people, who sometimes enjoy experiencing things first hand, which means that occasionally they like to get in touch with the product, and do their shopping in person. So, it is your responsibility to decide what’s the best way to complement offline and online marketing, to make a wholesome campaign which will respond to your customers’ needs and strengthen your brand’s reputation. 

Next Story

Social Media Advertising in 2019: Staying Ahead of the Curve

Social media advertising is certainly set to boom in 2019.

0
social media
Social media marketing now represents a full-time job.

It is estimated that there are now more than four billion global Internet usersThe majority of these access social media pages on a regular basis; as high as 80 per cent in some areas of the world. Not only have websites including Facebook and Twitter been used to pass along casual messages, but they are even influencing other areas such as politics. It therefore makes perfect sense that businesses are looking to leverage the power associated with digital advertising campaigns. What does 2019 have in store and how can your organisation make the best use out of the tools that are currently available?

Modern Trends Signal a Bright Future 

There are several trends worth noting in 2019. Perhaps the most interesting is the rise in the number of mobile devices used to connect to social media pages. Thanks to the use of dedicated applications and 4G wireless connections, users are more likely to browse through their news feeds while out and about. Businesses will therefore be able to actively target potential customers within real-time scenarios. In the same respect, the public now has the ability to follow their favourite pages and to keep up to date with any offers that are placed. So, marketing professionals will need to keep abreast of any feedback so that on-the-fly changes can be made when required. 

Social Media Companies Accelerating To Remove Online Hate Speech
Social Media Companies Are Accelerating To Remove Online Hate Speech, VOA

While the number of social media users continues to grow, their needs are becoming more focused and narrow. No longer are visitors willing to endure generic advertisements and similar forms of spam. They are looking for specific products and services. Businesses which continue to adopt a watered-down approach are likely to fare poorly in the coming year. the age of personalised marketing and merchandising are now upon us. Businesses need to fully appreciate the needs of their audience if they hope to make a lasting impression.

Finally, the B2B and B2C competition associated with social media should become even more noticeable in the coming year. This is great news for the average customer, as he or she will have a greater range of products and services to choose from. However, marketing professionals must appreciate the fact that they will likely need to adjust their previous campaigns. Embracing a more proactive approach will help to guarantee brand loyalty and a steady income stream. Second-best strategies simply will not suffice. 

Social media. Offensive Speech
An iPhone with Twitter, Facebook and other apps, May 21, 2013. U.S. internet companies are taking a harder look at their policies that have promoted free expression around the world.VOA

Steps that Businesses Can Take 

Now that we have highlighted some of the main trends that are expected to make digital waves in 2019, are there any tools which businesses can employ in order to capitalise upon such upward momentum? Let’s look at a handful of key takeaway points and options to consider. 

The first step is to download the hands-on and authoritative Facebook advertising guide provided by Oberlo. Not only is the information extremely relevant, but it is explained in such a manner as to make it easy for novices to appreciate the steps that should be taken. Some of the topics which are covered include: 

  • Effective advertising strategies.
  • Their associated costs.
  • How to establish an effective campaign.
  • Getting to know your target audience.

In other words, this definitive guide represents a solid foundation from which a targeted publicity campaign can be created. 

Social Media
Digital marketing is also another popular profession among graduates. Wikimedia Commons

Another suggestion to keep in mind involves the liquidity of social media itself. In order to keep abreast of customer sentiment and feedback, marketing managers and similar stakeholders will need to take a proactive approach. Simply waiting for results to pan out is a sure-fire way to lose a potentially viable audience. Social media marketing now represents a full-time job and it could be wise to employ a specialist in order to better understand where the business may be headed. 

In the same respect, the use of third-party marketing and advertising software is set to increase during 2019. These user-friendly platforms have become highly intuitive and they can be customised to suit the needs of the online business in question. Such tools are also cost-effective options when compared to attempting similar feats with traditional in-house software packages. 

Facebook, data, social media
A Facebook start page is shown on a smartphone in Surfside, Florida. Aug. 21, 2018. The social media giant Facebook said late Wednesday Aug. 22, 2018, it has banned a quiz app for refusing to be audited and concerns that data on as many as 4 million users was misused, after it found user information was shared with researchers and companies. VOA

A final suggestion involves the ways in which an audience base should be analysed. As mentioned earlier, top-down and otherwise generic approaches serve little purpose. It is critical to appreciate specific trends and buying habits. Some of these metrics can often include: 

  • An age and gender breakdown.
  • Where the majority of the audience is located.
  • Which pages are receiving the highest number of hits.
  • The most successful marketing campaigns (as well as those which failed to hit their mark).

Social media advertising is certainly set to boom in 2019. As even more users are now entering into this massive digital landscape, we should fully expect this trend to continue well beyond the coming year.