Tuesday June 25, 2019
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If You Can’t Reach Cloud, We’ll Bring it to Your Backyard, Says AWS CEO

AWS offers several fully managed database services like Amazon Aurora, RDS, Redshift, DynamoDB and DocumentDB, to name a few

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AWS is the Cloud arm of retail giant Amazon. Pixabay

By Nishant Arora

For a majority of big enterprises and small and medium businesses (SMBs) globally, a transition to full Cloud experience will still take several years. According to Amazon Web Services (AWS) CEO Andy Jassy, if you have not decided on migrating your workloads to Cloud, we are here to bring the same secure, agile and fast AWS Cloud experience on premises for you.

Admitting that it takes some solid conviction from senior-level management, aggressive take-down goals and proper training to move faster on Cloud, Jassy said the company is now providing the same Application Programming Interfaces (APIs), tools, security and Artificial Intelligence (AI) and Machine Learning (ML) capabilities to enterprises on their premises as with the Cloud customers.

“Sometimes, we find that an organization can be paralyzed if it can’t figure out how to move its last workload to Cloud. The reality is that there are so many workloads that you can move to Cloud while some critical workloads you can decide to keep on-prim.

“We bring the same secure Cloud to your on-prim environment before you finally decide to be fully on Cloud,” Jassy told a packed house during the AWS Public Sector Summit here on Wednesday.

“On-prim data centres will stay and run alongside AWS before Cloud takes over fully in some years from now. In between, we are delivering the same AWS Cloud experience on-prim. Same tools, same APIs and security before you embrace Cloud,” he added.

According to Jassy who is a 22-year veteran at Amazon, the world is changing really fast even though we don’t always recognise how fast it is changing around us.

“We started about 10 years ago in the public sector infrastructure Cloud and now, it’s amazing to see 5,000 government organisations, about 10,000 academic institutions and more than 28,000 nonprofits worldwide using AWS,” Jassy informed.

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Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

“We have over 165 Cloud-based services that you can mix and match together, however you see fit, which means that you get from the stage of idea to implementing it with us,” said the AWS CEO.

AWS saw sales surge 41 per cent from the prior year to $7.7 billion in the first quarter of 2019. AWS accounted for about 13 per cent of Amazon’s total revenue for the quarter and Asia-Pacific market has become the next big engine of growth for the company.

“Databases are changing. The right purpose-built databases are the future. I think that most people are pretty frustrated with the older guard database solutions,” Jassy said, taking a dig at arch rival Oracle.

“They’re expensive, proprietary, high lock-in. They’re constantly auditing you, fining you unless you buy more from them. It’s just a model that people are sick of. And it’s why people are moving as quickly as possible to more open engines,” he added.

Also Read- Facebook Announces an Investment in Indian Startup Meesho

AWS offers several fully managed database services like Amazon Aurora, RDS, Redshift, DynamoDB and DocumentDB, to name a few.

On customers adopting a multi-Cloud approach, Jassy said that most organisations, as they start to move to the Cloud, think to split their workloads across two or three clouds evenly.

“In reality, very few do that. The majority of them pre-dominantly select one Cloud provider. The reason is that various Cloud platforms are pretty wild and different in terms of capabilities and ecosystem and maturity at this point,” he noted. (IANS)

Next Story

AWS Expands CloudFront and Direct Connect Locations in India

The new locations provide low latency and high data transfer rates to AWS customers who will be able to deliver dynamic and static web content to end users, the company said

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Amazon releases Kindle Light. Pixabay

Increasing its points of presence in the country, retail giant Amazon’s Cloud arm Amazon Web Services (AWS) on Wednesday announced the adding of two new “Edge” locations in the country.

AWS announced two new Edge locations for Amazon CloudFront and AWS Direct Connect locations in Hyderabad and New Delhi.

This expands the total Amazon CloudFront locations in India to 11 points of presence across Mumbai (three), New Delhi (three), Chennai (two), Hyderabad (two), and Bengaluru (one), the company said in a statement.

“Our investment in growing the Amazon CloudFront and AWS Direct Connect footprint in India is a result of the strong customer momentum we are seeing for content delivery services,” said Navdeep Manaktala, Head of Business Development, Amazon Internet Services Private Limited.

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There are lots of those on the market today, and many of the popular ones are really easy to set up and get running.

The new Amazon CloudFront locations double Amazon’s content delivery network (CDN) capacity in the AWS Asia Pacific (Mumbai) Region by enabling more ISP peering, increased processing of viewer requests, and the ability to cache content locally.

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The new locations provide low latency and high data transfer rates to AWS customers who will be able to deliver dynamic and static web content to end users, the company said.

“Amazon CloudFront securely delivers data, videos, applications, and APIs to customers globally with low latency, and AWS Direct Connect helps customers establish a dedicated network connection to AWS Cloud,” Manaktala noted. (IANS)