Sunday January 21, 2018

Britain urges people to reduce calories intake to 1600 a day

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Maintain the level of calories to 1600 a day by eating the right amount of portion of the healthy foods
Britain urges people to reduce calories intake to 1600 a day. wikimedia commons
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London, Dec 28, 2017: In a bid to cut down obesity, men and women living in Britain are being urged to reduce their intake of calories to just 1,600 a day, according to new health guidelines.

The suggestions from Public Health England (PHE) — a government agency for preventing ill health — include 400 calories for breakfast, 600 for lunch and 600 for dinner and this does not include drinks, the Daily Mail reported. For those who follow this, 200 calories in form of snacks can be taken.

The new amount is below the current recommended daily intake of 2,000 calories for women and 2,500 for men.

The new calorie guidelines — the One You nutrition campaign — will be rolled out by PHE in March, and adults will be told to remember the “400-600-600” rule.

Officials are also in talks with coffee shop chains and supermarkets to promote healthy breakfast and lunch options within the limit.

“We can no longer hide behind the charade that having a takeaway or eating out is merely a treat. Adults consume 200 to 300 excess calories each day and this calorie creep is contributing to weight gain and other serious health conditions,” a PHE spokesman was quoted telling the Daily Mail.

“This is why we’re working with high street chains to offer healthier options through our reduction programmes and new One You nutritional campaign,” the spokesman added.

Obesity rates for British men and women are at 27% — the highest in any country in western Europe.

An average adult is overeating by 300 calories a day, and this so-called “calorie-creep” is leading to a steady weight gain, officials said.

The guidelines “is a panic measure to get the public to understand they are eating too much”, Tam Fry, of the National Obesity Forum, was quoted as telling the Daily Mail.

“Portion sizes are getting bigger and bigger and people are mindlessly eating them just because they are there. The idea is sound because we are eating too much, but my feeling is the thresholds are too low,” Fry added.

However, the guidelines are merely a “rule of thumb” rather than strict limits, the government agency said.

Experts, on the other hand, have criticised the move. The calorie guidelines are “not based on evidence and are essentially a lie designed to manipulate people into eating less”, said Christopher Snowdon from the Institute of Economic Affairs think-tank. (IANS)

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New campaign to limit children’s calories to 200 per day

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New campaign to limit children's calories to 200 per day
New campaign to limit children's calories to 200 per day. wikimedia commons

London, Jan 2, 2018: Concerned over the high intake of sugar from unhealthy snacks among young children in England, a new campaign has urged parents to limit the intake of calories to just 200 per day by including foods such as malt loaf, low-sugar yoghurt and drinks with no added sugar.

The suggestions from Public Health England (PHE) — a government agency for preventing ill health — are part of their newly launched campaign “Change4Life”.

The Change4Life campaign wants parents to give their children a maximum of two snacks a day containing no more than 100 calories each, not including fruit and vegetables, the BBC reported on Tuesday.

The eight-week Change4Life campaign will offer parents money-off vouchers towards items including malt loaf, lower-sugar yoghurt and drinks with no added sugar in some supermarkets.

The offer will also be extended on a range of healthier snacks include packs of chopped vegetables and fruit, sugar-free jelly, and plain rice crackers at selected supermarkets.

According to the PHE’s National Diet and Nutritional Survey, children between the ages of four and 10 consumed 51.2 per cent of their sugar from unhealthy snacks, including biscuits, cakes, pastries, buns, sweets and fizzy and juice drinks.

On average, primary school children have at least three sugary snacks a day, which means they can easily consume three times more sugar than the recommended maximum.

Each year children consume, on average, some 400 biscuits, 120 cakes, buns and pastries, 100 portions of sweets, 70 chocolate bars and ice creams and 150 juice drink pouches and cans of fizzy drink, the findings revealed.

“If you wander through a supermarket you see many more things being sold as snacks than ever before,” Alison Tedstone, chief nutritionist at Public Health England, was quoted as saying to the BBC.

“What has changed is kids’ lunch boxes are getting full of snacking products. It leads to a lot of calories for lunch,” Tedstone added.

Tedstone hoped that the campaign would help to “empower” parents to make healthier snacking choices for their children”.

The PHE has previously called on businesses to cut sugar by 20 per cent by 2020, and by five per cent in 2017.

The agency said it had also improved its app that reveals the content of sugar, salt and saturated fat in food and drink.

A sugar tax on the UK soft drinks industry has already been announced and will come into force next April, the report said.

Last month, the health body also urged British men and women to reduce their intake of calories to just 1,600 a day, which included 400 calories for breakfast, 600 for lunch and 600 for dinner, without drinks, the Daily Mail reported.

For those who follow this, 200 calories in form of snacks can be taken. (IANS)

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