Wednesday February 19, 2020
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BSNL Partners YuppTV to Offer Bundled Video Content

It also offers YuppFlix, movie-on-demand streaming service for expat market

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BSNL, Partners, YuppTV
YuppTV is an Internet-based TV and on-demand service provider with content in 12 languages across South Asia. Pixabay

State-run Bharat Sanchar Nigam Ltd (BSNL) and over-the-top (OTT) content platform YuppTV on Monday signed a memorandum of understanding to offer bundled video content to broadband subscribers of the telecom operator to take on rivals Jio and Airtel.

The companies have entered a triple play partnership for video and broadband technology services for mobile and fixed line.

YuppTV is an Internet-based TV and on-demand service provider with content in 12 languages across South Asia. It also offers YuppFlix, movie-on-demand streaming service for expat market.

YuppTV has expertise in streaming Live and VOD content to the audience across the globe with its innovative features.

BSNL, Partners, YuppTV
The companies have entered a triple play partnership for video and broadband technology services for mobile and fixed line. Wikimedia Commons

YuppTV offers an extensive and exclusive content library with Live TV channels and catch-up, movies and exclusive originals. With this partnership, YuppTV will be able to deliver content on 2.5G, 3G and 4G networks of BSNL to its mobile broadband and even fixed line users.

Uday Reddy, Founder & CEO of YuppTV, said: “We are glad to join forces with an industry incumbent like BSNL. We have an opportunity to leverage the vast network cultivated by BSNL and bring forth superior technology products and features to a burgeoning user base.

“BSNL has 120 million users. Yupp brings content on global scale. We will work on a very unique proposition to bring highly rich experience to customer on strong technology backbone. Marriage between infotainment and telecom networks will happen,” BSNL chairman and MD P.K. Purwar said at the MoU signing ceremony.

‘Content is key to drive data consumption. Original content is the game of the day,” he said, adding that the bundling proposition will be a compelling one for BSNL subscribers.

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Director CFA of BSNL Board, Vivek Banzal informed that technical setup has already been tested successfully to provide seamless triple play services on single fiber connection (Bharat Fiber) to its customers.

In a statement, theYupp TV said that given BSNL’s wide reach especially in tier 2 and 3 markets with a fervent mobile base, it has the potential of providing Triple play services to any corner in the country. (IANS)

Next Story

Scent of Your Partner’s T-Shirt May Help You To Have Good Sleep, Says Study

The study, published in the journal Psychological Science suggests that the scent of a romantic partner can improve your quality of sleep. This is true regardless of whether or not you are consciously aware that the scent is even present

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The study, published in the journal Psychological Science suggests that the scent of a romantic partner can improve your quality of sleep. This is true regardless of whether or not you are consciously aware that the scent is even present. Pixabay

Having trouble sleeping? Forget counting sheep. All you may need is your romantic partner’s favourite T-shirt wrapped around your pillow, as researchers have found that the scent of a romantic partner can improve sleep.

The study, published in the journal Psychological Science suggests that the scent of a romantic partner can improve your quality of sleep. This is true regardless of whether or not you are consciously aware that the scent is even present.

“A growing body of evidence has shown that close relationships are essential to our health and well being,” said study co-author Frances Chen from the University of British Columbia in Canada.

“But far less is known about the role of scent in relationships and social support processes. The current study provides new evidence that the mere scent of a romantic partner improves sleep efficiency,” Chen added.

Previous research has shown that romantic relationships and close physical contact can provide many physical and mental benefits, including aiding in a good night’s sleep.

Other research has shown that scents can have profound and evocative effects on the brain. What has not yet been clearly demonstrated is a direct connection between the two.

For the findings, the researchers set out to investigate this intersection and to understand how romance, scent, and sleep interact.

Scent
Having trouble sleeping? Forget counting sheep. All you may need is your romantic partner’s favourite T-shirt wrapped around your pillow, as researchers have found that the scent of a romantic partner can improve sleep. Pixabay

They began their research by asking one member of a heterosexual couple in a long-term (three or more months) relationship to wear a plain cotton T-shirt for 24 hours.

During this time, the wearer was to avoid typical scent-producing behaviours, like eating spicy food or doing vigorous exercise. They were also told to avoid perfume, cologne, and antiperspirants.

The T-shirt was then hermetically sealed and frozen.

Afterward, the second member of the couple was given two identical shirts, one previously worn by their partner and another that either had been previously worn by a stranger or was scent free.

When a participant used their partner’s worn, scent-bearing T-shirt as a pillowcase, they experienced an average of over nine additional minutes of sleep per night.

This equates to more than one hour of additional sleep per week, achieved without spending any more time in bed.

The increase was due to participants sleeping more efficiently, meaning they spent less time tossing and turning.

Sleep efficiency was measured using a wrist-worn sleep monitor that tracked movement throughout the night, the study said.

Participants also gave self-reported measures of sleep quality each morning, which increased on nights they thought they were sleeping with their partner’s scent.

Scent
But far less is known about the role of scent in relationships and social support processes. The current study provides new evidence that the mere scent of a romantic partner improves sleep efficiency. Pixabay

“The effect we observed in our study was similar in magnitude to that reported for melatonin supplements–a commonly used sleep aid. The findings suggest that the scent of our loved ones can affect our health in powerful ways,” said study researcher Marlise Hofer.

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This research suggests that simple strategies such as taking a partner’s scarf or shirt along when travelling may have measurable effects on our sleep. (IANS)