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In 2020, every business is navigating the clouds of covid-19 among a host of other issues to kick-start operations, and drive growth. Now, what if you could invest a dollar today, and earn $42 in return as ROI for an investment. Would you be interested? This is the promise of email marketing for small, medium, and large businesses alike. And, if you haven’t paid any attention to this great marketing tool yet, you need to start immediately. According to a website named Statista, in 2018, over 281 billion emails were sent daily. Moreover, the number is expected to touch 347 billion by 2022.
Go on reading to find out how email marketing can work wonders for your business.
Email marketing is Simple and Effective
There are many digital marketing channels out there for your business. These include SEO, AdWords, content marketing, among others. Among these, email marketing is the simplest technique, which will be easy for your consumers to use and for staff members alike. Moreover, emails can be used both as a form of a formal and professional communication as opposed to something like social media. Hence, you can get straight to the point about your services and products, and present them in your own words. On the other hand, social media requires businesses to play a ball-game that essentially caters to social engagement. This is why email marketing continues to be the go-to medium to distribute content for marketers globally.
Email marketing is a Low-Cost Investment
Thanks to the simplicity of using emails, it promises to be the most low-cost investment in marketing. If you are a business owner, you will have consumers with email IDs, as well as your staff members who have knowledge of how to use different email clients on their phones, as well as PCs. On the other hand, for Search Engine Optimization, businesses require know-how of how Google search engine works. Moreover, for SEO, you will need to hire SEO managers and web designers. On the other hand, as a business owner, you can engage in email marketing all by yourself with the help of online tools like Mailchimp, Campaign Monitor, etc. These tools can be availed for as little as $10 per month. Furthermore, you can invest in professional email templates for as little as $49.
Check out the sample below of an interactive and responsive HTML email template.
The email works on click-based interactivity. Once the users click on the CTA “Click here to get it”, they will be shown a basket with four Easter eggs. Clicking on each of these eggs will display a unique positive note to create good Easter vibes.
Email marketing helps in Brand Building
Brand building is a key concern for every business. So how do you channel your marketing efforts in the right direction in order to build your brand? Email marketing can be a vital aspect in brand building. While emails are a great way to welcome subscribers, nurture leads, build trust and engage them, they help to build your brand image.
A consistent template (with consistent brand colors), personality, and voice in emails can help to build your brand. Most businesses collect emails with the consent of their customers, so email marketing gives credence to your marketing campaign and your brand in general. Emails help in establishing authority and building strong relationships with subscribers.
Look at how Grammarly maintains a brand consistency in its emails with the template and colors:
It delivers the Best ROI
Email marketing is one of the best ways to directly connect with consumers. So, when this is set up right, it can help deliver an astonishing ROI as compared to other marketing channels.
For every $1 spent, email marketing generates $38 in ROI.
But to get this astonishing ROI, businesses need to:
- Better understand how email marketing metrics work. You need to be measuring the KPIs that help to keep your brand in the good books of your subscribers and email clients.
- Start measuring your email marketing ROI in the form of revenue generated by subscribers that click though and convert.
- Look for high absolute returns instead of just a high ROI.
You can set Measurable Goals
Email marketing also remains extremely popular as it provides businesses with concrete ways to achieve their marketing goals. For example, with email marketing automation tools and HTML email templates, you can measure the open rate, click-through rate, and bounce rate among others. This is ideal for businesses who are planning to launch special campaigns on events like the Memorial Day, Mother’s day, and capture the spirit of priceless moments for customers. If you organize an email campaign through automation tools, you will get access to a similar looking dashboard below.
You can send targeted emails with relevant content
In email marketing, you can segment your subscribers into separate lists based on the data you have- demographic and behavioral. This way you can send each subscriber a tailored email message that resonates with them. According to Campaign Monitor, marketers who send segmented campaigns have observed a 760% increase in revenue. The same report also states that emails with subject lines having the recipient’s name in them are 26% more likely to be opened.
Take a look at this personalized email from Bespoke. Through this email, they are trying to collect more information from the subscriber so that they can segment better and send only that content which the subscriber is interested in.
Email marketing continues to be a backbone for marketers globally. However, it may also be a challenging minefield for new businesses. If you are experiencing problems with email designs, templates, lack of internal resources, consider contacting our team at Email Uplers.
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion, and Custom Mailchimp Templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
[ Disclaimer: The pictures used in the article are supplied by the author, NewsGram has no intention of infringing copyrights. ]
[Disclaimer: The article published above promotes links of commercial interests.]
By- Blogger Indifi
EMI is known as equated monthly installments. It is a fixed payment made by the borrower each month to repay the loan amount. The EMI is divided into two loan components. One is the principal amount, and the second is the interest amount. Whether you are applying for a personal loan, business loan, home loan, car loan, or education loan, EMIs are easy to calculate using the EMI loan calculator.
Three parameters based on which EMI calculator works:
- Loan amount.
- Repayment tenure.
- Rate of interest (offered by the lender).
Factors that affect the Loan EMIs
Above, we have discussed the main parameters on which loan EMI is based. Here are the factors that affect the EMIs.
Changes in the loan interest rate: There are three loan interest rates -- fixed, floating, and hybrid.
When an interest rate offered on a loan is fixed, in that scenario, there are no changes in the EMIs.
A floating interest rate is linked to the marginal cost of the fund-based lending rate and can change the loan EMIs. As the rate is flexible, it keeps changing per the repo rate.
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If you have taken the loan on a hybrid interest rate, the interest rate is fixed only for a particular tenure. After that, it is on MCLR to decide the interest rate, and based on the determined interest rate, the EMI changes.
Tenure: When you opt for a loan transfer from one lender to another, there may be a possibility of change in the loan tenure. It will also bring changes in the EMI calculations. If the tenure increases, it will decrease the EMI. In case the tenure is reduced, EMI will increase.
Sample loan chart of a business company Image source: wikimedia commons
The loan amount of repayment is also a reason that affects a loan's EMI. If you make a loan prepayment, it reduces the outstanding principal amount, based on which the EMI amount or tenure is changed.
Benefits of using an online EMI calculator:
- Find out exact EMIs to be paid monthly for any loan.
- Saves time.
- Get a detailed overview of loans applied using the amortization schedule.
- Plan your monthly finances well in advance.
You can set multiple schedules and loan tenures. After a detailed schedule comparison, choose the one that suits well with your financial requirements.
Significance of loan amortization schedule in EMI calculator
A loan amortization schedule data shows the EMI break-ups. It shows how much EMI you need to pay for interest and what you will pay as the principal amount. It is one of the most significant advantages of using the EMI calculator. The EMIs that you pay as principal will keep reducing the loan's principal amount. It will also result in decreasing the interest amount. You will get to know all these things when you use the EMI loan calculator frequently. The amortization schedule is one of the essential features of an EMI loan calculator that helps design the proper prepayment schedule.
The different types of EMI calculators
Home loan EMI calculator
Home loans are one of the most popular and common loans applied for in India. It has a long tenure and a sizable principal amount. Whenever you apply for a home loan, it is essential to do all the EMI calculations in advance. There are various home loan EMI calculators available online with every home loan provider. All that is required to calculate the EMI is the loan amount, tenure, and interest rate. Using a home loan EMI calculator can help you easily plan your finances.
Business loan EMI calculator
Like home loans, business loans also come with a massive principal amount and longer tenures. So, using the business loan online EMI calculator is a smart way to calculate the business loan EMIs. Requirements are the essential loan details, such as repayment tenure, interest rate, and the loan amount. Online, equated monthly installment is automatically calculated at the lender's website.
Personal loan EMI Calculator
Personal loans are multipurpose. It is the reason they are considered as the most applied loan to meet immediate financial requirements. For choosing the right loan amount, you must use the personal loan EMI calculator. It will help you to choose the best interest rate loan offer and tenure. Try to go with the shorter term to pay less interest on the principal amount.
Sample of External Loan amounts Image source: wikimedia commons
Education loan EMI calculator
Education costs increase each year and can cause financial strains on a family. If you are planning to send your child overseas for higher education by applying for an education loan, at that time, the EMI calculator proves to be the best online financial tool. It will help you to decide the right EMI amount where your daily expenses remain unaffected.
Simple interest loan EMI calculator
An EMI calculator is used to calculate the simple interest applicable on the loan amount for a specified tenure. It is one of the most accessible financial tools. All that is required is tenure, a simple interest rate, and the borrowed amount. After that, click on 'calculate' to know the exact EMI to be paid.
Loan against property EMI calculator
If you have any residential or commercial property registered in your name, you can apply for a loan against the property. It is a kind of secured loan, where the property is kept as collateral. To understand how EMI works under this loan scheme, use the loan against the property EMI calculator.
Overall, EMI loan calculators are one of the best financial tools to compare varied loan offers. It provides a clear picture of the total cost of the loan and respective EMIs to be paid monthly. Online EMI calculators are available on every lender's website; whether you are applying for a business loan online, home loan, car loan, personal loan, or any other loan, using the online EMI calculator can help. Just with a click of a mouse, you can keep control of your financial life.
The online EMI loan calculator has been programmed with the formula based on the loan applied. There is no need to worry about the accuracy of the result. All that you are required to share for the calculator to do its job accurately is the right amount, tenure, and interest rate offered by the lender.
Disclaimer: (This article is sponsored and include some commercial links)
The symbol of Swastika is known to signify peace, prosperity, and good fortune in the religious cultures of Eurasia. In fact, this symbol is considered very significant in Hinduism, Buddhism, and Jainism. But, at the same time, it has become one of the most misunderstood religious symbols and has been globally banned in many countries.
The reason why the symbol of Swastika is banned in many countries is because of its association with Adolf Hitler's extreme political ideology, Nazism, as Swastika as its official symbol.
Austria, France, Latvia, Spain, Germany, and Russia are amongst the many countries that have banned the display and use of the Swastika.
Moreover, last week Victoria in Australia is preparing to become the first-ever state to ban the public display of the Swastika. This is a step towards an expansion of anti-vilification laws in the state.
Representation of the Swastika on the flag of Adolf Hitler's Nazi Movement.Photo by Flickr.
Now, we must know and understand what went wrong with this symbol, which is sacred and signifies all-good things.
For a very, very long time, in India, the Swastika is the first emblem that is worshipped or even drawn before any sacred and auspicious ceremonies as this symbol in Sanskrit represents 'well-being'. But, the Swastika lost all its credibility when it was wrongfully used by Adolf Hitler.
In fact, it is believed that if this symbol is worshipped properly, then it gives positive results. But if it is abused, then it gives negative results. So, when Adolf Hitler rotated the Swastika at 45 degrees, it slowly and steadily brought misery not only to Adolf Hitler and his theory of Nazism but also to all the people who were associated with him.
Therefore, in order to give the kind of respect and credibility which the Swastika deserves, World Interfaith Harmony Week which was held in New York in February this year, interfaith groups appealed to the United Nations to recognize and acknowledge the Swastika as an important and peaceful symbol. In fact, they also differentiated it from the Hakenkreuz or "Hooked Cross" of Adolf Hitler.
Keywords: Swastika, Symbol, Nazism, Hinduism, Adolf Hitler, United Nations, Buddhism, Jainism
India celebrated a historic day on August 7, as 23-year-old Neeraj Chopra became the first Indian to win an Olympic gold medal in athletics. In the men's javelin throw event, he achieved his greatest triumph, throwing the javelin 87.58 meters on his second try.
Neeraj Chopra was born on December 24, 1997, in Khandra village in Haryana's Panipat district. He grew up in a Haryanavi family of farmers. He is the brother of two sisters. He graduated from Dayanand Anglo-Vedic College in Chandigarh and is now enrolled in Lovely Professional University in Jalandhar, Punjab, pursuing a Bachelor of Arts degree. Chopra was bullied due to his obesity as a kid, which prompted his father to enroll him in a nearby gym. He then joined a gym in Panipat, where Jaiveer Choudhary, a javelin thrower, noticed his potential and coached him. When the 13-year-old Chopra finished training under Jaiveer for a year, he was enrolled at the Tau Devi Lal Sports Complex in Panchkula, where he began training under coach Naseem Ahmed.
In 2018, he broke the world record in the javelin throw and became India's first-ever gold medalist in the javelin throw. He is also a laureate of the Arjuna Award for 2018. | Wikimedia Commons
Chopra's first international medal came in 2014, as he took home a silver medal at the Youth Olympic Qualification Tournament in Bangkok. In 2015, he set a world record in the junior category of 81.04 meters in the 2015 All India Inter-University Athletics Meet.
Since emerging into the public eye with a historic gold medal at the junior world championships in 2016, he has maintained a high level of performance, setting an Under-20 world record of 86.48m, which still stands. Gold medals in both the 2018 Commonwealth Games and the 2018 Asian Games are among his other accomplishments, including a first-place in the 2017 Asian Championships. In 2018, he broke the world record in the javelin throw and became India's first-ever gold medalist in the javelin throw. He is also a laureate of the Arjuna Award for 2018.
Chopra has also had his share of bad events in life. In 2019, he underwent surgery on the elbow of his right throwing arm, which kept him out of the game for almost a year. However, he returned more robust than ever. In November 2019, he went to South Africa to train from Klaus Bartoneitz. He spent the following year in India training at the NIS Patiala because of the COVID-19 pandemic. He was allowed to go to France with his coach after weeks of trying to get a travel visa.
Neeraj Chopra made history in the 2020 Tokyo Olympics by becoming the first Indian to win a gold medal in athletics. Also, it is worth mentioning that after Abhinav Bindra, Chopra is only the second Indian to win an individual gold medal.
Keywords: Neeraj Chopra, Olympics, Tokyo2020, Gold medal, javelin, India, Haryana