Get subscribed to our newsletter
Get interesting updates to your email inbox.
In 2020, every business is navigating the clouds of covid-19 among a host of other issues to kick-start operations, and drive growth. Now, what if you could invest a dollar today, and earn $42 in return as ROI for an investment. Would you be interested? This is the promise of email marketing for small, medium, and large businesses alike. And, if you haven’t paid any attention to this great marketing tool yet, you need to start immediately. According to a website named Statista, in 2018, over 281 billion emails were sent daily. Moreover, the number is expected to touch 347 billion by 2022.
Go on reading to find out how email marketing can work wonders for your business.
Email marketing is Simple and Effective
There are many digital marketing channels out there for your business. These include SEO, AdWords, content marketing, among others. Among these, email marketing is the simplest technique, which will be easy for your consumers to use and for staff members alike. Moreover, emails can be used both as a form of a formal and professional communication as opposed to something like social media. Hence, you can get straight to the point about your services and products, and present them in your own words. On the other hand, social media requires businesses to play a ball-game that essentially caters to social engagement. This is why email marketing continues to be the go-to medium to distribute content for marketers globally.
Email marketing is a Low-Cost Investment
Thanks to the simplicity of using emails, it promises to be the most low-cost investment in marketing. If you are a business owner, you will have consumers with email IDs, as well as your staff members who have knowledge of how to use different email clients on their phones, as well as PCs. On the other hand, for Search Engine Optimization, businesses require know-how of how Google search engine works. Moreover, for SEO, you will need to hire SEO managers and web designers. On the other hand, as a business owner, you can engage in email marketing all by yourself with the help of online tools like Mailchimp, Campaign Monitor, etc. These tools can be availed for as little as $10 per month. Furthermore, you can invest in professional email templates for as little as $49.
Check out the sample below of an interactive and responsive HTML email template.
The email works on click-based interactivity. Once the users click on the CTA “Click here to get it”, they will be shown a basket with four Easter eggs. Clicking on each of these eggs will display a unique positive note to create good Easter vibes.
Email marketing helps in Brand Building
Brand building is a key concern for every business. So how do you channel your marketing efforts in the right direction in order to build your brand? Email marketing can be a vital aspect in brand building. While emails are a great way to welcome subscribers, nurture leads, build trust and engage them, they help to build your brand image.
A consistent template (with consistent brand colors), personality, and voice in emails can help to build your brand. Most businesses collect emails with the consent of their customers, so email marketing gives credence to your marketing campaign and your brand in general. Emails help in establishing authority and building strong relationships with subscribers.
Look at how Grammarly maintains a brand consistency in its emails with the template and colors:
It delivers the Best ROI
Email marketing is one of the best ways to directly connect with consumers. So, when this is set up right, it can help deliver an astonishing ROI as compared to other marketing channels.
For every $1 spent, email marketing generates $38 in ROI.
But to get this astonishing ROI, businesses need to:
- Better understand how email marketing metrics work. You need to be measuring the KPIs that help to keep your brand in the good books of your subscribers and email clients.
- Start measuring your email marketing ROI in the form of revenue generated by subscribers that click though and convert.
- Look for high absolute returns instead of just a high ROI.
You can set Measurable Goals
Email marketing also remains extremely popular as it provides businesses with concrete ways to achieve their marketing goals. For example, with email marketing automation tools and HTML email templates, you can measure the open rate, click-through rate, and bounce rate among others. This is ideal for businesses who are planning to launch special campaigns on events like the Memorial Day, Mother’s day, and capture the spirit of priceless moments for customers. If you organize an email campaign through automation tools, you will get access to a similar looking dashboard below.
You can send targeted emails with relevant content
In email marketing, you can segment your subscribers into separate lists based on the data you have- demographic and behavioral. This way you can send each subscriber a tailored email message that resonates with them. According to Campaign Monitor, marketers who send segmented campaigns have observed a 760% increase in revenue. The same report also states that emails with subject lines having the recipient’s name in them are 26% more likely to be opened.
Take a look at this personalized email from Bespoke. Through this email, they are trying to collect more information from the subscriber so that they can segment better and send only that content which the subscriber is interested in.
Email marketing continues to be a backbone for marketers globally. However, it may also be a challenging minefield for new businesses. If you are experiencing problems with email designs, templates, lack of internal resources, consider contacting our team at Email Uplers.
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion, and Custom Mailchimp Templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
[ Disclaimer: The pictures used in the article are supplied by the author, NewsGram has no intention of infringing copyrights. ]
[Disclaimer: The article published above promotes links of commercial interests.]
Many young and middle-aged people today are dying of sudden heart attacks. Studies show that cardiovascular diseases (CVD) strike Indians a decade earlier compared to their Western counterparts. Why is this happening? How can we prevent it? Are we just focused on post-heart attack action? Or should we be focused more on prevention?
Luke Coutinho, Holistic Lifestyle Coach -- Integrative and Lifestyle Medicine shares an input that could prevent heart attacks at a young age:
Cholesterol is not the culprit, inflammation is: Many people believe that high levels of cholesterol and triglycerides are the sole culprits behind their heart attacks. The main reasons behind most heart attacks are inflammation and oxidative damage in the heart, blood vessels, endothelial lining, arteries, and more. While maintaining healthy cholesterol levels is important, we cannot blame heart attacks on cholesterol levels alone. What then can you do to keep inflammation in check and your heart strong? Adopt simple lifestyle changes.
Many people believe that high levels of cholesterol and triglycerides are the sole culprits behind their heart attacks. | Flickr
Switch from ordinary substandard cooking oils to cold-pressed oils: Refined oils are highly inflammatory and a threat to your heart. Using refined oils just to save some money isn't a wise idea. Choose the right quality and quantity of oil to boost your heart health. It might cost you a few extra bucks, but remember, your health is not a cost but an investment.
Refined oils are highly inflammatory and a threat to your heart. Using refined oils just to save some money isn't a wise idea. | Photo by Ashwini Chaudhary on Unsplash
Switch from a sedentary lifestyle to an active one: Even if you don't engage in a full-fledged workout, just stay active. Walking and yoga are the most effective exercises. Choose fun workouts that you enjoy -- dancing, aerobics, Zumba, swimming, whatever it is, but keep that body moving. People who live a sedentary lifestyle are at high risk of heart attacks. Having said that, over-working out with little orno rest or recovery period is equally harmful. So, figure out the adequate level of activity your body needs and stick to it.
Even if you don't engage in a full-fledged workout, just stay active. Walking and yoga are the most effective exercises. | Photo by Peter Conlan on Unsplash
Don't take matters to your heart: Before renting out your heart space and mind space to a person, event or experience, ask yourself if it is worth it. While stress is inevitable, what sets a happy person apart from a stressed person is their capacity to diffuse and navigate stress and see things in a positive light. You can continue attending stress management classes and workshops, and while all of them can help you feel better for some time, the real change happens when you start changing your perspective towards life and how you relate to stress.Learn to accept and let go. Build your self-worth, create a beautiful inner world, reflect inwards, and allow these teachings to slip into your daily living.
Before renting out your heart space and mind space to a person, event or experience, ask yourself if it is worth it. |cPhoto by Tim Gouw on Unsplash
Fix your sleep routine: There is nothing cool about pulling an all-nighter to work or socialize more. Your body only cares about survival. Remember, your sleep is your heart's free drug. The chronic deprivation of it can increase your risk of a heart attack. Your heart is a muscle that needs recovery. Lack of sleep increases your insulin resistance and makes you more prone to type-2 diabetes and a gamut of metabolic conditions. So, adopt a fixed sleeping schedule and sleep deep.
There is nothing cool about pulling an all-nighter to work or socialize more. | Photo by Tetiana SHYSHKINA on Unsplash
We cannot wait for more misfortunate incidents to realize the importance of lifestyle and start prioritizing it. We must wake up and work towards prevention. Many of us may go through heart disease later in life, no matter how well we exercise or eat clean. So, identify risk factors and work towards tackling them. Even if one of your risk factors is genetic predisposition and there is nothing you can do about it, you can still alter your lifestyle. Our intelligent human body was designed to fix and heal itself. The least we can do is invest in it and help it do its job effectively. Lifestyle can help you bridge this gap.
(Article originally written by: N. Lothungbeni Humtsoe) (IANS/ MBI)
Keywords: lifestyle, heart, oil, stress, sleep, human, body, health, heart attack
When it comes to burgers, its not just the patty that makes it all worthwhile... one can't forget the cheese or the crunchy lettuce either. In India, McDonald's ensures their burgers use the freshest produce, which means that don't use any ordinary lettuce. The iceberg variety was first introduced in India by McDonald's, as early as the 90s, at a time when not many people were familiar with lettuce and used cabbage instead. Lettuce is a key ingredient known for its crunch, its odourless and is ideal for salads, sandwiches and burgers.
The fast food giant collaborated with local Indian suppliers and pioneered the local production of iceberg lettuce in the country. Their lettuce undergoes 30 quality and food safety checks. After harvesting, the lettuce is pre-cooled to a temperate of below 40C at the farm gate to maintain its freshness. It is then transported in refrigerated vehicles to the world-class processing plant where it is shredded to a measured length and width and then washed and cleaned thoroughly before being vacuum-packed.
The fast food giant collaborated with local Indian suppliers and pioneered the local production of iceberg lettuce in the country | Photo by amirali mirhashemian on Unsplash
Today, the lettuce that goes into your favourite burger is produced at a pristine height of 10,000 feet under the rain shadow areas of the Himalayas in the Manali and Lahaul districts. Over the last 15 years, the farm base that produces lettuce for McDonald's menu items has grown from 5 acres to more than 100 acres. The process for growing lettuce is very rigorous and thoroughly monitored starting with the selection of seed variety, nursery production, fertigation, integrated pest management and post-harvest technology. Over the years, the company has continued to engage with local suppliers in good agricultural practices, meeting the Gold Standards of food safety and hygiene. It has transferred global best practices in irrigation, pest control, seed selection benefitting nearly 250 small and marginal farmers across the country. These practices ensure the right conditions for the iceberg lettuce to grow.
With over 60 years of experience in developing the best quality standards for the industry to follow, it continues to build and strengthen the foundation of good food practices and knowledge transfer, while serving great-tasting menu items at a value to its customers. "At McDonald's, we are committed to offering great tasting food using high quality ingredients to our customers. To offer the best to our esteemed customers, we take extra care in ensuring that the highest levels of hygiene and food safety are maintained at every step of how our food is produced, where its ingredients are sourced from and how it is processed . We are committed to responsible sourcing and supporting farmers community growing lettuce for us." said Rajeev Ranjan, COO, McDonald's India , North and East.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: burger, india, lettuce, McDonalds, locals, North, East
By Devakinanda Ji
Derived from the Sanskrit word muc ("to free"), the term moksha literally means freedom from samsara, release from the cycle of rebirth impelled by the law of karma. The transcendent state attained as a result of being released from the cycle of rebirth.
62) OṀ MOKṢHASĀDHAKABHŨMYAI NAMAH:
OṀ (AUM)-MOK-ṢHA-SAA-DHA-KA-BHOO-MYAI— NA-MA-HA
ॐ मोक्षसाधकभूम्यै नमः
(Mokṣha: Liberation, not returning to saṃsāra; Sādhaka: Seeking, spiritual discipline)
Mokṣha is liberation from the trans-migratory existence and from the cycle of birth and death (what we call saṃsāra). The topic of bandha (bondage) and mokṣha (liberation) has been widely discussed in all the systems of Hindu philosophy. It is the last pursuit of the human goals in life. The synonyms for mokṣha are: mukti, kaivalya and nirvāṇa.
There are other schools which advocate nishkāma karma (action not motivated by selfish desires) or bhakti (devotion to God resulting in His grace) as the means to mokṣha.
Bhārata bhumi is conducive for the practice of one or all the paths enjoined by the Vedas, i.e., Karma yoga, Rāja yoga, Bhakti yoga and Jnāna yoga. To pursue these paths, we have thousands and thousands of temples, puṇyatīrthās, discourses by swamīs and gurus and many others. We have the Vedas, Upanishads, purāṇas, Brahmasūtrās, āgamās and many more sacred texts and literature for answers and clarifications. Beyond showing us the paths to liberation, our scriptures tell us how to be liberated while living. One cannot ask anything better than that. The prayers from the Upanishads, is apt: 'Asatomā satgamayā; tamasomā jyotirgamayā' meaning- 'lead me from unreality to reality and from darkness to light'. Here spiritual ignorance is compared to darkness, and self-knowledge is compared to light.
The land which teaches us to worship God with 'karmaphala tyāgam, niṣhkāmakarmam, Īsvarārpaṇa buddhi' and attain 'mokṣham' is thus 'Mokṣhasādhaka Bhūmi'.