Never miss a story

Get subscribed to our newsletter


×
Photo by Hadis Safari on Unsplash

In India, the clean label trend is on the rise and the market will continue to grow in the coming years, too.

Consumers are increasingly more aware of choosing the right products for personal care and nutrition. They are questioning a product's sourcing and ingredients and whether they hold any ramifications for the user or the environment. But the market is overrun with a vast surfeit of products filled with harmful chemicals that have various side effects on the end-user. The conscious customer of today wants to settle only for products that are safe. Therefore, we are witnessing a steady influx of clean label health, nutrition and beauty brands in the country that are dedicated to raising the bar in terms of purity and product quality.

With consumers appreciating the efforts of select brands that are pushing the envelope towards furnishing only the best in class products that are made wholly from clean and organic plant-based sources, the Indian food and consumer product industry is at the threshold of a vital transformation. The consumers must have the final say as ultimate stakeholders and should be in the centre of all product designing and development. With this thought in mind, several companies in India are galloping towards the exclusive use of top-drawer ingredients and sustainable methods in formulating products that can be recognised as clean label products.



person holding white plastic bottle The conscious customer of today wants to settle only for products that are safe. Photo by Spruce Refillable Cleaning on Unsplash



Clean label majorly refers to products that are free of artificial chemicals, contaminants and additives. It brings in transparency and helps consumers make the right choice when it comes to nutrition, health and beauty. Allied Market Research estimates the global clean ingredients market to reach USD 64.1 billion by 2026 from the current USD 38.8 billion. In India, the clean label trend is on the rise and the market will continue to grow in the coming years, too. Clean label certification is an extremely important aspect of nutrition products. Being clean label certified ensures that what you are consuming is free of harmful elements and is good for the body, even in the long run. There are organisations like Clean Label Project (a US-based Non- profit organisation) that follow stringent methods before awarding clean label certification to consumer products. Through actual retail sampling and testing, the Clean Label Project has managed to institute evidence-based benchmarks to identify the world's best products by optimising data and science as opposed to just marketing.

The clean-label revolution has also catapulted the rise of clean beauty brands that are focused on delivering exactly what they promise on the product label. Free from a plethora of dangerous chemicals and additives that harm the skin, these new-age clean-beauty products have clearly taken the personal care industry by storm on account of their superior ingredients and absence of harmful toxins. The newly-arising faction of enlightened and eco-conscious users across India and the world solemnly swear by the benefits that are offered by this groundbreaking new wave of clean-beauty brands. No wonder, the commercial and conventional brands have no option but to make a similar transition or face extinction. As organisations in the country strive to offer only the best products that are certified clean, they are also indirectly nudging the masses into gaining heightened market awareness and using high-quality products only. This will prove instrumental in raising quality standards and product benchmarks around the country as consumers will finally have an opportunity to experience products and services that are clean and uncompromised.


portrait photography of woman with green eyes The future of beauty and health is clean and there is no looking back for brands who have adopted clean labels early on. Photo by Carol Oliver on Unsplash



The emergence of clean label companies has also imposed a crackdown on many commercial firms meeting dubious products across India and the world. Customers are no longer bullied into buying spurious products that are made under unethical circumstances. They can readily choose to buy products from clean-label brands without experiencing guilt pangs. This clean label paradigm shift has simultaneously helped in empowering the customers and democratizing the market competition. Some companies in India are ostensibly cashing in on the clean-label wave that is spreading fast across the globe. This new league of cruelty-free, organic and vegan brands are also quite vocal in creating their brand fable around their clean-label certification and pristine operational philosophy.

The clean label revolution will grow further in India and will also see newer products and categories being launched. Categories like clean proteins, plant-based vitamins, and minerals good for health and immunity have seen a high adoption rate among consumers. Clean beauty products with natural and cruelty-free ingredients are highly sought after by Indian consumers. The future of beauty and health is clean and there is no looking back for brands who have adopted clean labels early on.


(Article Originally written By: Aarti Gill) (IANS/ MBI)

Keywords: Beauty, clean, environment, natural, India, business, chemical free


Popular

Pixabay

Three days back, Kohli had also dropped a bombshell -- just a month before the ICC World T20 to begin

Former cricketers have questioned the timing of Virat Kohli's announcement that he will step down as Royal Challengers Bangalore captain at the end of the IPL 2021 season, saying "if you want to do that, you probably do it after the tournament". Three days back, Kohli had also dropped a bombshell -- just a month before the ICC World T20 to begin -- that he will stand down from Team India T20 captaincy after the mega sporting spectacle in UAE and Oman.

On Sunday night, he shared the news on Twitter - just hours before their first game in the resumed IPL 2021 on Monday -- that he will quit RCB captaincy as well. The timings of both the announcements have left the former cricketers a bit "surprised". They believe that Kohli has "unsettled" his RCB side.

Virat Kohli The timings of both the announcements have left the former cricketers a bit "surprised" | Wikimedia Commons

Keep Reading Show less
Photo by Kobby Mendez on Unsplash

There is no exaggeration in saying that Covid-19 has literally taken over our lives.

By Himanshu Agarwal

There is no exaggeration in saying that Covid-19 has literally taken over our lives. Whether vaccinated or not, most of us are still living in the shadow of fear and anxiety. In fact with breakthrough infections showing up for some, even the vaccinated do not feel completely safe from a possible assault of the virus. The finding that the virus can be airborne is scary enough, research also shows that the transmission of the coronavirus is higher indoors than outdoors. This means that even if you don't step out and think that the virus can't get to you because you are ensconced safely and comfortably indoors, the bad news is that you can still get infected.

So, what should you do to keep the virus at bay while being confined indoors? While taking other precautions, keeping the indoor air sanitized, and constantly so, is one big answer to this.

Indoor aerosols a carrier of coronavirus
Unlike the earlier dominant belief that only respiratory droplets could spread infection, it has been established now that the tiny aerosols in the air can carry the coronavirus. These aerosols which are smaller and lighter than respiratory droplets can not only stay longer in the air but also carry the virus farther and for a longer time. The assumption that only by making contact with a contaminated surface one can get the virus, is no more valid.



Keep Reading Show less
Photo by Izzy Park on Unsplash

Children exposed to high levels of air pollution are up to 50 per cent more likely to self-harm later in life, suggested a study

Children exposed to high levels of air pollution are up to 50 per cent more likely to self-harm later in life, suggested a study that adds to evidence of link between air pollution and mental health problems. Researchers from the University of Manchester in England and Aarhus University examined 1.4million kids under 10 in Denmark and found that those exposed to a high level of nitrogen dioxide were more likely to self harm in adulthood than their peers, the Daily Mail reported.

And people in the same age group exposed to above average levels of fine particulate matter (PM2.5) were 48 per cent more likely to subsequently self-harm, revealed the study published in the journal Preventive Medicine. Nitrogen dioxide is mainly produced by cars, while PM2.5 is mainly emitted by burning diesel and petrol, which is most commonly used for shipping and heating. These two pollutants are among those most commonly linked with causing harm to physical health, such as heart and lung diseases, by getting into the bloodstream and causing inflammation.

"Our findings add to the growing evidence-base indicating that higher levels of air pollution exposure are linked with poor mental health outcomes," lead author Dr Pearl Mok, a research fellow at Manchester University was quoted as saying. "Although air pollution is widespread, it is a modifiable risk factor and we therefore hope our study findings will inform policymakers who are devising strategies to combat this problem," Mok added.

grayscale photo of a girl in garden "Our findings add to the growing evidence-base indicating that higher levels of air pollution exposure are linked with poor mental health outcomes," lead author Dr Pearl Mok | Photo by Caroline Hernandez on Unsplash

Keep reading... Show less