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Research Reveals Majority Of People Look For Camera As Top Specification While Buying A New Phone

"In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

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Buyers prefer experimentation over "brand pull" when its comes to smartphones as they become increasingly brand-agnostic, said CMR's Mobile Industry Consumer Insight (MICI) survey. Pixabay

Eighty nine per cent buyers consider the camera as the top specification while buying a smartphone, followed by battery life (87 per cent), RAM (79 per cent) and internal memory (72 per cent), a new report by CyberMedia Research (CMR) said on Monday.

Buyers prefer experimentation over “brand pull” when its comes to smartphones as they become increasingly brand-agnostic, said CMR’s Mobile Industry Consumer Insight (MICI) survey.

The survey said their preferences are being driven by factors such as overall product quality (92 per cent), product performance (90 per cent), product aesthetics (82 per cent) and reliable after-sales service, with fast turnaround time (76 per cent).

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“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance.” Pixabay

“In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance,” said Narinder Kumar, Lead Analyst-IIG, CMR, in a statement.

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While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme. Pixabay

The survey was conducted across the top eight Indian cities in February 2019 and covered teens and youth between the age group of 15 to 30 from various backgrounds and income levels.

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While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme.

“The CMR MICI survey results affirm the importance and passion that consumers invest in and associate with their smartphones. While bigger smartphone brands continue to hold onto their pockets of strength, it is interesting to see Realme outperform the competition,” said Satya Mohanty, Head-User Research Practice, CMR. (IANS)

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“Modern” Families in India, Today Adopting So Called “Old-Style” Habit of Cooking with Desi Ghee

They are, however, not alone

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Modern, Families, India
Three years ago, this family made a switch to "desi ghee" (clarified butter), again apparently because of its health benefits. Flickr

All the members of New Delhi-based S. Rahul’s family are health-conscious. That’s the reason why olive oil bottles, often perceived to be a healthier option compared to other cooking oils, made way to their kitchen. Three years ago, this family made a switch to “desi ghee” (clarified butter), again apparently because of its health benefits.

They are, however, not alone. More and more “modern” families in India today are adopting the so called “old-style” habit of cooking with desi ghee. What is more, even doctors and nutritionists agree that when consumed in limited quantity, it can strengthen your bone and boost immunity.

“Desi ghee is considered as one of the best immunity boosters in Indian society. It is beneficial for our eyesight, digestive system and even strengthens bones. Desi ghee also promotes healthy skin and hair,” Priyanka Rohtagi, Chief Clinical Nutritionist at Indraprastha Apollo Hospitals, told IANS.

“It is a great antibiotic and helps during cold and cough. It is also used on wounds to speed up healing. During pregnancy, desi ghee provides nourishment to both the mother and the child as they need more nutrients,” she said.

Modern, Families, India
All the members of New Delhi-based S. Rahul’s family are health-conscious. Flickr

Rahul, however, made the decision to switch to desi ghee not on the basis of recommendations of any doctor or nutritionist. He said some YouTube videos explaining the benefits of desi ghee influenced his decision.

“We relied on olive oil before, but we have switched to desi ghee now as it does not burn a hole in your pocket and is also good for health because of its anti-inflammatory properties. It has also eased my psoriasis symptoms,” Rahul claimed.

“After trying desi ghee, we found that it helped us reduce weight while my parents too have stopped complaining about joint pains,” he added.

Desi ghee is made by gently heating cow milk butter. The process becomes complete once the water is evaporated and the fat is separated from the milk solids.

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“Ghee primarily contains saturated fatty acids and is rich in vitamins A, E and K2. It is also rich in Conjugated Linoleic Acid (CLA) and Butyrate, both of which have powerful health benefits,” B.L. Agarwal, Associate Director, Cardiology, at Jaypee Hospital in Noida, told IANS.

“A normal adult can consume 1-2 table spoons of ghee per day. Apart from that, this quantity can be slightly changed depending upon the quantity of work out one is doing,” Agarwal said.

However, desi ghee should be consumed judiciously as it results in obesity and people suffering from any heart disease, kidney ailment or cholesterol should avoid or limit its consumption, Rohtagi stressed.

“Those who have vitamin A, D, E and K deficiency should take desi ghee in moderation. Consuming desi ghee regularly is excellent for joint health and can act as a lubricant,” said Shalini Bliss, Head Nutritionist and Dietician, Columbia Asia Hospital in Gurugram.

Modern, Families, India
That’s the reason why olive oil bottles, often perceived to be a healthier option compared to other cooking oils, made way to their kitchen. Flickr

“It is also helpful in the treatment of osteoarthritis and rheumatoid arthritis,” she added.

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However, consumers should keep in mind that desi ghee contains saturated fat and overdose for a long time can increase cholesterol level, which is not good for the body, experts said. (IANS)