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Research Reveals Majority Of People Look For Camera As Top Specification While Buying A New Phone

"In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

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Buyers prefer experimentation over "brand pull" when its comes to smartphones as they become increasingly brand-agnostic, said CMR's Mobile Industry Consumer Insight (MICI) survey. Pixabay

Eighty nine per cent buyers consider the camera as the top specification while buying a smartphone, followed by battery life (87 per cent), RAM (79 per cent) and internal memory (72 per cent), a new report by CyberMedia Research (CMR) said on Monday.

Buyers prefer experimentation over “brand pull” when its comes to smartphones as they become increasingly brand-agnostic, said CMR’s Mobile Industry Consumer Insight (MICI) survey.

The survey said their preferences are being driven by factors such as overall product quality (92 per cent), product performance (90 per cent), product aesthetics (82 per cent) and reliable after-sales service, with fast turnaround time (76 per cent).

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“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance.” Pixabay

“In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance,” said Narinder Kumar, Lead Analyst-IIG, CMR, in a statement.

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While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme. Pixabay

The survey was conducted across the top eight Indian cities in February 2019 and covered teens and youth between the age group of 15 to 30 from various backgrounds and income levels.

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While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme.

“The CMR MICI survey results affirm the importance and passion that consumers invest in and associate with their smartphones. While bigger smartphone brands continue to hold onto their pockets of strength, it is interesting to see Realme outperform the competition,” said Satya Mohanty, Head-User Research Practice, CMR. (IANS)

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Most Hated Task by Professionals in India is Data Entry: Report

88% Indians believe bots should be used for admin work

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Eighty-eight per cent of people in India believe that humans shouldn't be carrying out repetitive admin tasks if they can be done by bots. Pixabay

Eighty-eight per cent of people in India believe that humans shouldn’t be carrying out repetitive admin tasks if they can be automated and this could be a better way to make use of technology, a new report said on Tuesday.

The Automation Anywhere — a global leader in Robotic Process Automation (RPA) surveyed more than 10,000 office workers and revealed that on an average they spend more than three hours a day on manual, repetitive computer tasks which are not part of their primary job.

The research, conducted by OnePoll, investigated the time spent on and attitudes towards manual, repetitive digital administration tasks in the modern enterprise.

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Workers in India can focus on higher value tasks if the mundane repetitive tasks can be automated and be completed by bots. Pixabay

“As per the report, the most hated task for Indian professionals is Data Entry. Close to 80 per cent of the participants in India believe that admin work is an obstacle for them to do their main job,” said Milan Sheth, Executive Vice President India, Middle East and Africa, Automation Anywhere.

“Workers can focus on higher value tasks if the mundane repetitive tasks can be automated,” Sheth added.

New data shows that nearly half of workers surveyed who expressed an opinion find digital administration boring (47 per cent) and a poor use of their skills (48 per cent), while the majority say it gets in the way of doing their main job (51 per cent overall, rising to 80 per cent in India) and reduces their overall productivity (64 per cent).

According to the survey, Over half (52 per cent) of millennial respondents felt that they could be more productive if they had less administrative tasks to complete, slightly higher than the average at 48 per cent.

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The study also revealed that nearly half (49 per cent) of those surveyed say that simple digital administrative tasks often prevent them from leaving the office on time, 60 per cent of the Indian participants believe the same, indicating it’s impacting their personal lives. (IANS)