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Research Reveals Majority Of People Look For Camera As Top Specification While Buying A New Phone

"In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

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Buyers prefer experimentation over "brand pull" when its comes to smartphones as they become increasingly brand-agnostic, said CMR's Mobile Industry Consumer Insight (MICI) survey. Pixabay

Eighty nine per cent buyers consider the camera as the top specification while buying a smartphone, followed by battery life (87 per cent), RAM (79 per cent) and internal memory (72 per cent), a new report by CyberMedia Research (CMR) said on Monday.

Buyers prefer experimentation over “brand pull” when its comes to smartphones as they become increasingly brand-agnostic, said CMR’s Mobile Industry Consumer Insight (MICI) survey.

The survey said their preferences are being driven by factors such as overall product quality (92 per cent), product performance (90 per cent), product aesthetics (82 per cent) and reliable after-sales service, with fast turnaround time (76 per cent).

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“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance.” Pixabay

“In a hyper-competitive market, marked by the smartphone sea of sameness, brands that invest in ensuring product quality and other softer aspects, win big.

“Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance,” said Narinder Kumar, Lead Analyst-IIG, CMR, in a statement.

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While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme. Pixabay

The survey was conducted across the top eight Indian cities in February 2019 and covered teens and youth between the age group of 15 to 30 from various backgrounds and income levels.

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While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by Xiaomi and Realme.

“The CMR MICI survey results affirm the importance and passion that consumers invest in and associate with their smartphones. While bigger smartphone brands continue to hold onto their pockets of strength, it is interesting to see Realme outperform the competition,” said Satya Mohanty, Head-User Research Practice, CMR. (IANS)

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Sony Mobile Exit India Market Owing to Hyper- Competition

Sony Mobile would continue to monitor the market situations and business feasibility in the country

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Sony Mobile, India
the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony. Pixabay

Facing stiff competition from Chinese and South Korean players, Japanese conglomerate Sony Corporation has announced to quit the Indian smartphone market.

Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019, according to Counterpoint Research.

Sony Mobile, however, said that it would continue to monitor the market situations and business feasibility in the country.

“Our focus markets are Japan, Europe, Hong Kong and Taiwan to drive profitability and future prospects in the 5G era,” Sony Mobile said in a statement on Wednesday.

Sony Mobile, India, Market
Sony Corporation has announced to quit the Indian smartphone market. Pixabay

“We have ceased sales in Central and South America, the Middle East, South Asia, Oceania, etc. in FY 18,” it added.

The company assured that it would continue its customer support operations including after sales support and software updates for existing customers in India.

The India smartphone market is currently dominated by Chinese players like Xiaomi, OPPO, Vivo and OnePlus among others, besides South Korean tech giant Samsung.

According to Shobhit Srivastava, Research Analyst, Mobile Devices and Ecosystems, Counterpoint Research, the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony.

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“With declining sales in India and other markets, Sony took the right decision to focus on the high ASP (average selling price) markets such as Japan,” Srivastava told IANS.

Sony India in July last year brought its flagship “Xperia XZ2” smartphone for Rs 72,990 to India that turned out to be its last launch.

“In a cut-throat market like India where Chinese smartphone brands rule the roost with industry-leading specs and having over 60 per cent market share, it’s tough for other brands to garner a meaningful revenue share. Sony has had a very miniscule market share in India,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS.

For Sony, the performance of its mobile business has lacked the sheen, and has been a clear outlier compared to its other divisions.

Sony Mobile, India, Market
Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019. Wikimedia Commons

“It makes sense for it to cut its losses and refocus on other verticals,” Ram added. (IANS)