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Japanese Major Canon Unveils its First Full-frame Mirrorless Camera

The company has sold 90 million EOS cameras and 130 million EF lens so far

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Representational image. Pixabay

Sending a strong message to the existing players in the mirrorless camera segment, Japanese major Canon which just unveiled its first full-frame mirrorless camera EOS R is ready to roll out more enhanced devices in the near future.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as digital/compact camera shipments have plummeted. Currently, Sony and Nikon are the leading players in the professional-grade camera segment.

According to Japan-based industry body Camera Imaging Products Association (CIPA), mirrorless cameras account for about a third of the segment’s revenue today — up from 9 per cent in 2012.

“We brought the EOS series to the world 30 years ago. With the EOS R, we are confident that you will have an amazing experience. We will improve further and deliver enhanced devices in the EOS segment,” said Naoya Kaneda, Advisory Director, Group Executive, ICB Optical Business Group, Image Communication Business Operations, Canon.

The EOS R, which will be launched in India on September 21 and the price for the country is yet to be announced, employs the newly-developed RF Mount.

Canon
Full-frame mirrorless camera is just the beginning: Canon.

The EOS R is slated to ship in October globally with a price tag of nearly $2,300 (for the body) and $3,400 for the kit (with RF 24-105mm f4L IS lens).

A large (54 mm) mount internal diameter and short back focus allows for an enhanced communication between the lens and camera body.

In April, Canon India launched “EOS M50” — a new mirrorless camera for the millennials in India that houses the “DIGIC 8” image processor to ensure better picture quality and comes with 4K movie shooting capability.

“This is just the beginning. We will further improve our ecosystem – lens, processor and sensor — after listening from our customers and innovation teams. For us, feedback from our customers is of great importance,” Kaneda told a visiting group of journalists here.

With removing the mirror system in the EOS R, the company has reduced the distance between the lens and the image sensor, which leads to high speed, ease of use and better image quality.

Canon
Canon. (IANS)

“Canon is moving to the next stage. We are pushing the boundaries of imaging expression,” Canon President Masaya Maeda said during the first unveiling of EOS R here on September 5.

The Canon EOS R — along with four RF lenses and four types of mount adapters — has a 30.3MP Full-frame CMOS sensor and an ISO range of 100 to 40,000 (expandable up to 50-102,400).

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The company has sold 90 million EOS cameras and 130 million EF lens so far.

“The aim is now to take the EOS series is to a new level and create a new ecosystem while acquiring new digital natives in our journey to create new business models,” noted Go Tokura, Executive Officer and Chief Executive, Image Communication Business Operations at Canon. (IANS)

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Canon India Ramps Up Efforts To Grab Healthcare Imaging, Security Market

On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media

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Canon India also showcased EOS-1D X Mark III - the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology. Wikimedia Commons

After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to top the growing healthcare imaging and security surveillance market in the country, a top company official said here on Wednesday.

After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns.

“In 2020, our key focus areas will be medical and security verticals in India. There have been a strong demand in the field of diagnostic imaging like MRIs, CT scans and X rays in the recent past which, we think, is an important segment for us in this country going forward,” Kazutada Kobayashi, President and CEO, Canon India, told IANS.

Although India will be the youngest country in the world by 2020 with a median age of 29 years, the number of elderly people is likely to increase significantly after that, according to the “State of Elderly in India” report.

By 2021, the elderly population will reach 143 million.

Canon
After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to tap the growing healthcare imaging and security surveillance market in the country. Wikimedia Commons

According to market research firm Mordor Intelligence, the increase in life expectancy over the years has resulted in an increase in the population of the elderly. Hence, the growing geriatric population is expected to augment the demand for diagnostic imaging equipment.

The global medical imaging market was approximately $34 billion in 2018 and is expected to generate around $48.6 billion by 2025, according to Zion Market Research, and the of a huge patient pool and rise in the number of hospitals and diagnostic centres in India, Japan and China are anticipated to fuel the medical imaging market in the Asia Pacific.

“Today, if you go to a hospital and take a picture of your chest, that needs to be printed on a film. We propose to print that on a paper. This is my economical and environmental-friendly vision,” said a beaming Kobayashi on the sidelines of the launch of its flagship camera EOS-1D X Mark III.

According to him, security is another big area to focus on.

“Security surveillance camera systems have come of age and at Canon, we are aiming to make a revolution in this area soon,” said the executive.

Canon’s business in India is divided between business-to-consumer (B2C) and business-to-business (B2B) verticals.

The B2C category includes camera and home printers while B2B includes commercial printers and sales to corporates and MSMEs.

Canon India also showcased EOS-1D X Mark III – the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology.

“On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media. One great observation is that the demand for high-end cameras is also coming from smaller Indian towns and we are excited about this,” said C. Sukumaran, Director, Consumer Systems Products and Imaging Communication Products, Canon India.

Priced at Rs 575,995 (taxes included) for the body, including 512GB CF Express Card and Reader, the EOS-1D X Mark III will be available mid-February onwards at select retail outlets across the country.

The EOS-1D X Mark III offers an unmatched continuous shooting speed up to 16fps with viewfinder shooting. It houses a newly developed 20.1MP Full Frame CMOS sensor.

canon
After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns. Wikimedia Commons

“The newly developed algorithms in the camera enable not just eye detect and face detect autofocus but also head detect autofocus. This allows highly precise autofocus and tracking even in challenging conditions and with multiple and rapidly moving subjects,” informed Sukumaran.

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According to Kobayashi, the high-end camera will further enable the company promote the photography culture in India.

“Our latest offering will cater to the growing list of professional photographers in India and open up newer possibilities in the imaging space,” he added. (IANS)