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Japanese Major Canon Unveils its First Full-frame Mirrorless Camera

The company has sold 90 million EOS cameras and 130 million EF lens so far

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Representational image. Pixabay

Sending a strong message to the existing players in the mirrorless camera segment, Japanese major Canon which just unveiled its first full-frame mirrorless camera EOS R is ready to roll out more enhanced devices in the near future.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as digital/compact camera shipments have plummeted. Currently, Sony and Nikon are the leading players in the professional-grade camera segment.

According to Japan-based industry body Camera Imaging Products Association (CIPA), mirrorless cameras account for about a third of the segment’s revenue today — up from 9 per cent in 2012.

“We brought the EOS series to the world 30 years ago. With the EOS R, we are confident that you will have an amazing experience. We will improve further and deliver enhanced devices in the EOS segment,” said Naoya Kaneda, Advisory Director, Group Executive, ICB Optical Business Group, Image Communication Business Operations, Canon.

The EOS R, which will be launched in India on September 21 and the price for the country is yet to be announced, employs the newly-developed RF Mount.

Canon
Full-frame mirrorless camera is just the beginning: Canon.

The EOS R is slated to ship in October globally with a price tag of nearly $2,300 (for the body) and $3,400 for the kit (with RF 24-105mm f4L IS lens).

A large (54 mm) mount internal diameter and short back focus allows for an enhanced communication between the lens and camera body.

In April, Canon India launched “EOS M50” — a new mirrorless camera for the millennials in India that houses the “DIGIC 8” image processor to ensure better picture quality and comes with 4K movie shooting capability.

“This is just the beginning. We will further improve our ecosystem – lens, processor and sensor — after listening from our customers and innovation teams. For us, feedback from our customers is of great importance,” Kaneda told a visiting group of journalists here.

With removing the mirror system in the EOS R, the company has reduced the distance between the lens and the image sensor, which leads to high speed, ease of use and better image quality.

Canon
Canon. (IANS)

“Canon is moving to the next stage. We are pushing the boundaries of imaging expression,” Canon President Masaya Maeda said during the first unveiling of EOS R here on September 5.

The Canon EOS R — along with four RF lenses and four types of mount adapters — has a 30.3MP Full-frame CMOS sensor and an ISO range of 100 to 40,000 (expandable up to 50-102,400).

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The company has sold 90 million EOS cameras and 130 million EF lens so far.

“The aim is now to take the EOS series is to a new level and create a new ecosystem while acquiring new digital natives in our journey to create new business models,” noted Go Tokura, Executive Officer and Chief Executive, Image Communication Business Operations at Canon. (IANS)

Next Story

Micro-blogging Site Twitter Working on Snapchat-like Camera Feature

Recently, Twitter CEO Jack Dorsey nodded to the possibility of rolling-out the long overdue and much awaited edit feature to enable users to alter their posts within 10 minutes of posting

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Twitter CEO
This April 26, 2017, photo shows the Twitter app icon on a mobile phone in Philadelphia. According to a study released Jan. 24, 2019, a tiny fraction of Twitter users spread the vast majority of fake news in 2016, with conservatives and older people sharing misinformation more. VOA

Micro-blogging site Twitter has reportedly been developing a “News Camera” functionality that would allow users to add captions to photos, videos and live broadcasts – Snapchat-style.

“Twitter’s new Snapchat-style camera, codenamed ‘News Camera’ is coming soon! Posts created by the ‘News Camera’ will be called ‘Moments’,” tipster Jane Manchun Wong tweeted on Friday.

The micro-blogging site removed its original “Moments” feature from its Android and iOS apps in October 2018.

As tested, users would have to swipe left from the home screen of the app to launch the “News Camera” feature on Twitter.

“I can confirm that we’re working on an easier way to share thing like images and videos on Twitter. What you’re seeing is in mid-development so it’s tough to comment on what things will look like in the final stage. The team is still actively working on what we’ll actually end up shipping,” CNET quoted a Twitter spokesperson as saying.

Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

Twitter seems to have been testing the new feature on iOS first.

“Twitter has been particularly careful about not leaking ‘News Camera’ on Android, but someone else on iOS have access to the feature,” Wong said.

The public availability of the “News Camera” feature – that was spotted earlier in February by social media consultant Matt Navarra – remains unknown.

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According to CNET, Navarra also noted other potential new features, including a (darker) dark mode, encrypted direct messages, an automatic night mode, a way to undock the composition button, redesigned side menu and a way to react with GIFs among others.

Recently, Twitter CEO Jack Dorsey nodded to the possibility of rolling-out the long overdue and much awaited edit feature to enable users to alter their posts within 10 minutes of posting. (IANS)