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Japanese Camera Maker Canon Launches its First Mirrorless Camera in India

The company has sold 90 million EOS cameras and 130 million EF lens so far

DSLR leader Canon brings its first mirrorless camera to India.

Japanese camera maker Canon which has been a leader in the professional-grade DSLR camera segment for years on Friday brought its first full-frame mirrorless camera called EOS R to India.

The 30.3MP EOS R camera will cost Rs 189,950 and with the EOS R kit (RF24-105mm f/4L IS USM Lens), the price will be Rs 278,945. The sale of the camera will start in mid-October, the company announced.

“Being one of the global leaders in the imaging space, Canon has always kept innovation at the forefront, enabling technology to compliment the art of photography. For over 30 years, the legendary EOS system has given photographers and filmmakers the benchmark for high-quality imagery,” said Yoshiyuki Mizoguchi, Group Executive – ICB Products Group, Canon Inc.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as digital/compact camera shipments have plummeted. Currently, Sony and Nikon are the leading players in the mirrorless camera segment.

Along with the camera, Canon also unveiled four new RF lenses, two super telephoto EF lenses and one prime EF-M lens. With the new EOS R, four types of RF mount adapters have been introduced to complete the EOS R ecosystem.

Canon unveils its first mirrorless camera in India at Rs 189950. (IANS)

“With its exemplary features like the new RF mount, advanced dual pixel CMOS AF and 4K ultra high definition, it is a marvel designed to complement and expand the creative horizons of its users,” Mizoguchi added.

At present, the Japanese major is leading the DSLR segment in India and with the full frame mirrorless camera launch, the imaging player is all set to continue its leadership stride in the segment.

The EOS R features an electronic viewfinder. The camera is equipped with features like advanced Dual pixel CMOS AF, Digic 8 imaging processor, High density AF points positions, Multi-function slider bar, Flexible AE Mode and High speed data communication RF mount.

“India has played a key role in the growth journey of Canon’s imaging business and I am glad to be here today to witness the launch of the new EOS R system, or the future of imaging as we call it,” added Mizoguchi.

The RF lens mount is a balance of optical, mechanical and electronic engineering excellence, enabling innovative full-frame lens designs, faster auto focus and high-speed communication between the camera and lens.

The 54mm diameter RF mount is what makes EOS R unique with its short back-focus of 20mm and 12-pin contact points for enhanced communication between the lens and body.

Canon. (IANS)

“With this launch, users are being equipped with limitless possibilities, further pushing the boundaries of technology, innovation and design.

“We foresee the EOS R system contributing significantly to the growth of our imaging business in the country, enabling us to maintain our No. 1 share in the combined DSLR and mirrorless market,” emphasised Kazutada Kobayashi, President & CEO, Canon India.

The camera has Eye Detection AF which detects the subject’s pupil and ensures that the eyes are always in focus-retaining tack-sharp image.

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“The new Canon EOS R system comes equipped with the revolutionary 54mm mount, the latest DIGIC 8 processor and focus speed of 0.05 seconds, making it all set to further evolve the photography culture in the country,” said Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India.

The company has sold 90 million EOS cameras and 130 million EF lens so far. (IANS)

Next Story

Nikon Has Confidence On its Mirrorless Camera For Making Potential Sale

Nikon Z7, that will cost Rs 2,69,950, will be available in the country starting September 27 while Nikon Z6 will be available in November at a price of Rs 1,69,950

'Z' series full-frame mirrorless cameras to drive 30% sales in India: Nikon. Pixabay

For Tokyo-headquartered Nikon, there is immense potential in the full-frame mirrorless camera segment and the newly-launched “Z-series” line-up will be among its key growth drivers in India.

“Owing to the state-of-the-art features that our “Z” series offers, we are confident that we will achieve 30 per cent of our sales from mirrorless camera segment Year-on-Year (YoY) in the Indian market in the next two years,” Sajjan Kumar, Managing Director, Nikon India, told IANS in an interview.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as compact camera shipments have fallen.

Globally, demand for DSLR cameras is expected to be outpaced by mirrorless cameras soon as the latter are equipped with advanced functionalities. Currently, Nikon and Sony are the leading players in the mirrorless camera segment.

Betting big on a market that is currently dominated by digital single-lens reflex (DSLR) cameras, Nikon believes that both categories — DSLR and full-frame mirrorless– are here to co-exist.

“We are confident that the DSLR and mirrorless category will co-exist. While we work towards expanding our mirrorless segment, we will retain our focus on DSLR as well,” Kumar noted.

The Japanese imaging giant launched its first line of mirrorless cameras in 2011.

Representational image.

“This is just the beginning. We are coming from a strength of acceptability as a brand, and as a product for consumers. The initial response from the consumers in India is amazing and also from the professional photographers’ point of view,” added Kumar.

However, he did not elaborate whether the company is contemplating to refresh the full-frame mirrorless segment in India anytime soon.

Nikon this week introduced its first full-frame mirrorless cameras — the mid-range Nikon Z6 and the high-range Nikon Z7 — in India.

The company also launched three “NIKKOR Z” lenses under its own brand NIKKOR, featuring a new mount that will enable a new dimension in optical performance.

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The imaging major is also planning to release a variety of new lenses that would expand its range of high-performance “NIKKOR Z” lenses.

Nikon Z7, that will cost Rs 2,69,950, will be available in the country starting September 27 while Nikon Z6 will be available in November at a price of Rs 1,69,950.

“The new cameras are designed to deliver a new standard of optical excellence,” said Kumar. (IANS)