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Canon: Major Possibilities in Smartphone Segment But Quality is Supreme

According to Mizoguchi, "unless we have a comprehensive imaging system ready for smartphones that provides a high-level experience to users as they have with our cameras, we will not go ahead for the smartphone camera market"

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Canon
DSLR leader Canon brings its first mirrorless camera to India.

At a time when smartphone makers are looking at camera giants to help them add top-of-the-line functionalities to enhance user experiences, Japanese major Canon on Wednesday said possibilities are there in the growing smartphone segment but the company cannot compromise with quality and standards.

According to senior Canon executives, discussions are currently on at the Internal levels but they are not yet convinced at delivering perfect smartphone camera experience, the way they have achieved with ‘true’ cameras.

“I do not deny the possibility when it comes to making lens for smartphones. However, a true and complete camera experience is core to our philosophy. We provide state-of-the-art ecosystem – lens, camera and processor — and not just one component,” Naoya Kaneda, Advisory Director, Group Executive, ICB Optical Business Group, Image Communication Business Operations, Canon, told IANS.

“We maintain very high standards when it comes to cameras and unless we achieve that for smartphones we will not enter that segment,” Kaneda added during a media roundtable at Canon’s headquarters here.

According to Yoshiyuki Mizoguchi, Group Executive, ICB Products Group, Imaging Communications Business Operations, Canon, they have been exploring the possibility of delivering a lens system for smartphones.

“However, we can’t compromise on our camera legacy. Camera has always been centric to us,” Mizoguchi added.

Canon
Canon. (IANS)

An early innovator in smartphone camera technology, Chinese smartphone maker Huawei has brought a Leica-designed, tri-camera system to the device, which is its USP.

Huawei P20 Pro is the world’s first smartphone to feature a triple camera system from Leica, the German camera maker.

The rear camera system has a primary 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens.

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All three lenses use the same optical image stablisation (OIS) technology, thus ensuring clearer shots.

According to Mizoguchi, “unless we have a comprehensive imaging system ready for smartphones that provides a high-level experience to users as they have with our cameras, we will not go ahead for the smartphone camera market”. (IANS)

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Apple Plans to Unveil “Completely Wireless” iPhone

Furthermore, a note also mentions the five new phones that Apple will release in the year 2020

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Apple
Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. Pixabay

Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely.

“Apple will create more differentiation between the highest-end and high-end models. It will benefit the shipment of the highest-end model and iPhone ASP. Among new 2H21 iPhone models, we expect that the highest-end model would cancel the [Lightning] port and provide the completely wireless experience,” Kuo said in a research note, MacRumors reported recently.

Furthermore, the note also mentions the five new phones that Apple will release in the year 2020.

One 6.7-inch high-end iPhone, two 6.1-inch iPhones and one entry-level 5.4-inch iPhone, each of which would also have support for Sub-6GHz and/or mmWave 5G.

Apple
Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely. Pixabay

Kuo also expects a new iPhone SE to be coming sometime in the first half of 2020. It is expected to have a 4.7-inch display and mimic the size and design of the iPhone 8 with updated internals, and an updated single camera.

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Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. (IANS)