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Canon: Major Possibilities in Smartphone Segment But Quality is Supreme

According to Mizoguchi, "unless we have a comprehensive imaging system ready for smartphones that provides a high-level experience to users as they have with our cameras, we will not go ahead for the smartphone camera market"

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Canon
DSLR leader Canon brings its first mirrorless camera to India.
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At a time when smartphone makers are looking at camera giants to help them add top-of-the-line functionalities to enhance user experiences, Japanese major Canon on Wednesday said possibilities are there in the growing smartphone segment but the company cannot compromise with quality and standards.

According to senior Canon executives, discussions are currently on at the Internal levels but they are not yet convinced at delivering perfect smartphone camera experience, the way they have achieved with ‘true’ cameras.

“I do not deny the possibility when it comes to making lens for smartphones. However, a true and complete camera experience is core to our philosophy. We provide state-of-the-art ecosystem – lens, camera and processor — and not just one component,” Naoya Kaneda, Advisory Director, Group Executive, ICB Optical Business Group, Image Communication Business Operations, Canon, told IANS.

“We maintain very high standards when it comes to cameras and unless we achieve that for smartphones we will not enter that segment,” Kaneda added during a media roundtable at Canon’s headquarters here.

According to Yoshiyuki Mizoguchi, Group Executive, ICB Products Group, Imaging Communications Business Operations, Canon, they have been exploring the possibility of delivering a lens system for smartphones.

“However, we can’t compromise on our camera legacy. Camera has always been centric to us,” Mizoguchi added.

Canon
Canon. (IANS)

An early innovator in smartphone camera technology, Chinese smartphone maker Huawei has brought a Leica-designed, tri-camera system to the device, which is its USP.

Huawei P20 Pro is the world’s first smartphone to feature a triple camera system from Leica, the German camera maker.

The rear camera system has a primary 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens.

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All three lenses use the same optical image stablisation (OIS) technology, thus ensuring clearer shots.

According to Mizoguchi, “unless we have a comprehensive imaging system ready for smartphones that provides a high-level experience to users as they have with our cameras, we will not go ahead for the smartphone camera market”. (IANS)

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Japanese Camera Maker Canon Launches its First Mirrorless Camera in India

The company has sold 90 million EOS cameras and 130 million EF lens so far

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Canon
DSLR leader Canon brings its first mirrorless camera to India.

Japanese camera maker Canon which has been a leader in the professional-grade DSLR camera segment for years on Friday brought its first full-frame mirrorless camera called EOS R to India.

The 30.3MP EOS R camera will cost Rs 189,950 and with the EOS R kit (RF24-105mm f/4L IS USM Lens), the price will be Rs 278,945. The sale of the camera will start in mid-October, the company announced.

“Being one of the global leaders in the imaging space, Canon has always kept innovation at the forefront, enabling technology to compliment the art of photography. For over 30 years, the legendary EOS system has given photographers and filmmakers the benchmark for high-quality imagery,” said Yoshiyuki Mizoguchi, Group Executive – ICB Products Group, Canon Inc.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as digital/compact camera shipments have plummeted. Currently, Sony and Nikon are the leading players in the mirrorless camera segment.

Along with the camera, Canon also unveiled four new RF lenses, two super telephoto EF lenses and one prime EF-M lens. With the new EOS R, four types of RF mount adapters have been introduced to complete the EOS R ecosystem.

Canon
Canon unveils its first mirrorless camera in India at Rs 189950. (IANS)

“With its exemplary features like the new RF mount, advanced dual pixel CMOS AF and 4K ultra high definition, it is a marvel designed to complement and expand the creative horizons of its users,” Mizoguchi added.

At present, the Japanese major is leading the DSLR segment in India and with the full frame mirrorless camera launch, the imaging player is all set to continue its leadership stride in the segment.

The EOS R features an electronic viewfinder. The camera is equipped with features like advanced Dual pixel CMOS AF, Digic 8 imaging processor, High density AF points positions, Multi-function slider bar, Flexible AE Mode and High speed data communication RF mount.

“India has played a key role in the growth journey of Canon’s imaging business and I am glad to be here today to witness the launch of the new EOS R system, or the future of imaging as we call it,” added Mizoguchi.

The RF lens mount is a balance of optical, mechanical and electronic engineering excellence, enabling innovative full-frame lens designs, faster auto focus and high-speed communication between the camera and lens.

The 54mm diameter RF mount is what makes EOS R unique with its short back-focus of 20mm and 12-pin contact points for enhanced communication between the lens and body.

Canon
Canon. (IANS)

“With this launch, users are being equipped with limitless possibilities, further pushing the boundaries of technology, innovation and design.

“We foresee the EOS R system contributing significantly to the growth of our imaging business in the country, enabling us to maintain our No. 1 share in the combined DSLR and mirrorless market,” emphasised Kazutada Kobayashi, President & CEO, Canon India.

The camera has Eye Detection AF which detects the subject’s pupil and ensures that the eyes are always in focus-retaining tack-sharp image.

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“The new Canon EOS R system comes equipped with the revolutionary 54mm mount, the latest DIGIC 8 processor and focus speed of 0.05 seconds, making it all set to further evolve the photography culture in the country,” said Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India.

The company has sold 90 million EOS cameras and 130 million EF lens so far. (IANS)