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More and more people, especially the millennials, are clicking photos via smartphones and for the Japanese camera giant Canon, this has created a huge market to tap as these people now want to experience something bigger and better which the camera and imaging pioneer can easily provide.
In 2017, nearly 1.3 trillion photos were taken globally — from 660 billion in 2013 — and most of the images were taken via smartphones.
“Today, more and more people are buying high-end cameras to rev up their smartphone experience. There will soon be more digital natives in the 10-50 age bracket than ever before.
“Our aim is to acquire the new generation in order to create new businesses and enhance our EOS camera ecosystem,” emphasised Go Tokura, Executive Officer and Chief Executive, Image Communication Business Operations at Canon.
Addressing a select gathering at the Canon headquarters here, Tokura said the company is aiming to build a brand new imaging world where high-end smartphones are deciding the future of camera experience.
In India, over 400 million people are smartphone users and more than 700 million people have feature phones who will eventually shift to smartphones for a better experience.
“Although the compact and entry-level camera market is shrinking owing to smartphones, professional and premium camera market is actually growing and our EOS series has been a phenomenal success,” Tokura told the audience.
According to the Japan-based Camera Imaging Products Association (CIPA), the shipment number of digital cameras dropped a massive 23 per cent in July this year compared to the same period last year.
On the other hand, the professional camera market is growing.
“We have sold 90 million EOS cameras and 130 million EF lens so far. We have been building EOS cameras for the past 30 years and today, we have achieved high speed, ease of use and high-image quality for end users,” informed the Canon executive.
Entering the high-end full-frame mirrorless camera market, Canon on September 5 launched the EOS R — along with four RF lenses and four types of mount adapters — that ensures higher image quality and enhanced usability.
The EOS R, which will be launched in India on September 21, employs the newly-developed RF Mount. A large (54 mm) mount internal diameter and short back focus allows for an enhanced communication between the lens and camera body.
The Canon EOS R has a 30.3MP Full-frame CMOS sensor and an ISO range of 100 to 40,000 (expandable up to 50-102,400).
“This is a low-light marvel. The Dual Pixel CMOS AF ensures high operability and precision. The camera is built for an advanced video/movie recording in 4K UHD,” said Yoshiyuki Mizoguchi, Group Executive, ICB Products Group, Imaging Communications Business Operations, Canon.
According to a company survey, in 2017 unit sales of interchangeable-lens cameras in the global camera market reached approximately 11,400,000 units. In 2018, the sales are expected to again reach approximately 11,000,000 units.
“For the young millennials, we have launched three concept models this year: MF telephoto camera, intelligent company camera and an outdoor activity camera.
“Then there are wearable cameras, AWS DeepLens (a deep learning enabled video camera), Google Clips, Galaxy Gear 360 and camera-equipped drones where we are present. Canon has already taken a giant leap for the future,” Tokura noted. (IANS)
By Nimerta C Sharan
Your monthly round up of the latest lifestyle launches, from luxury indulgences to artisanal creations, here's what you can look forward to :
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags 'Artycapucines - Chapter 3'. Six internationally -- acclaimed artists have transformed the black canvas of the timeless Capucines bag into beautiful art pieces. Each bag will be available in a limited edition of 200 and will be released worldwide at the end of October 2021.
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags. | Photo by Erik Mclean on Unsplash
Add To Cart
Looking for a quick festive fashion fix for you and your loved ones? E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. The shopping platform has roped in stylista Sonam Kapoor as the face of the sale that will offer more than 2500 brands at discounted prices.
E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. | Photo by Mitchell Luo on Unsplash
The country's leading design house, Good Earth, in collaboration with textile designer Madeline Weinrib will present its collection of 'butah' motif dinnerware and home textiles at the Metropolitan Museum of Arts, New York. The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe.
The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe. | Photo by Jean Vella on Unsplash
Sweet dreams are made of this! Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. Spread over three floors, the bakery currently has twelve macaron flavours, their signature pastries and tea cakes and other brunch and high-tea items on the menu. Bon appetit.
Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. | Pixabay
Bright And Beautiful
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. Inspired by the richness and diversity of Rajasthan, the collection consists of organza and silk saris and shararas, gota lehengas and kurtas and embroidered odhnis. The colours and silhouettes are just right for the upcoming festive season. (IANS/ MBI)
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. | Photo by Souravi Sinha on Unsplash
Keywords: Lifestle, AJIO, sale, Deepika PAdukone, saris, Motifs, artisan, art
Actress Kangana Ranaut has talked about how her weight adjustments for her latest 'Thalaivii' that "messed up many things" in her body and left her with "permanent stretch marks". For her role in the film, based on the life of late Tamil Nadu Chief Minister and former actress J. Jayalalithaa, Kangana had to gain 20kg and undergo major physical transformation several times.
She took to Instagram to share her experience, detailing that doing all that over the six months period left her with "permanent stretch marks". "Gaining 20 kgs in 6 months and loosing it all within 6 months that too in my thirties messed up many things in my bodya I also have permanent stretch marks as well but art comes to life with a price and more often than not price is the artist him/herself," she wrote.
"Thalaivii" showcases the varied aspects of Jayalalithaa's life, tracing her journey as an actress at a young age to becoming the face of Tamil cinema, as well as the rise of the revolutionary leader who changed the course of the state's politics. Talking about her upcoming works, Kangana currently has 'Dhaakad'.
She is also shooting for her next 'Tejas', where she plays a fighter pilot. The Indian Air Force was the first of the country's defence forces to induct women into combat roles in 2016. The film takes inspiration from the landmark event. 'Tejas' is directed by debutant Sarvesh Mewara. The film will be RSVP's second film which pays a tribute to the Indian military after the immensely successful film "Uri: The Surgical Strike" which was released in January 2019. (IANS/ MBI)
Keywords: Kangana Ranaut, Thalaivii, bollywood, stretc marks, actress, tamil cinema
Signal's encrypted messaging app continues to be down on Monday after facing global outage on Sunday. The firm said it is working to fix it. "Hold tight, folks! Signal is currently down, due to a hosting outage affecting parts of our service. We're working on bringing it back up," the firm said in a tweet on Sunday.
The status website says the encrypted messaging app is "experiencing technical difficulties" and many people are also getting an in-app error message that says the same thing. Signal allows for secure and encrypted video, voice and text communication, but users are unable to send any messages.
According to Downdetector.com, users started reporting outages around 11:05 PM Eastern Standard Time and it appears to be affecting people around the world. Comments shared on Downdetector.com indicates that Signal was down for users from India, US, Germany, New Zealand, Netherlands, Australia, Brazil and many other countries.
"Down in Midwest USA. Signal was started by people connected to which secret 3-letter organization? (Look it up) Yep, that's right! An app disguised a privacy app to trick you into sharing more private information than you would with another messaging app," a user said. "I think Signal is having a rough day. Good luck, Team Signal. I'm sure you'll have it sorted out in a snap," said another. The encrypted messaging service has climbed to the top spot in the free apps category of the App Store in multiple countries, including India. (IANS/ MBI)
Keywords: Signal, app, encrypted, messages, outage, down