This Sunday, Cadillac unveiled its first electric car. It also said that it would be General Motor’s leader in both launching and designing electric vehicles onwards. Mary Barra, GM CEO said that Cadillac would be known for its tremendous innovation.
Mary Barra said that Cadillac taking the lead in innovation and technology would make Cadillac the leader as it previously was. She said this at a media event which was hosted in Detroit where the vehicle was shown, along with a new Cadillac 3-row SUV, the XT6.
In as much as General Motors has the Chevrolet Bolt, which is also an electric vehicle (EV), Barra said that they’d allow Cadillac take the lead which is a brand label making it “next level.” Reporters had access to a photo of the new EV. However, the company did not give launch details or anything more.
Features of the EV
The Cadillac will be the first EV to create a future platform for other GM vehicles that will be able to accommodate front and rear wheel vehicles as well as all-wheel across its four brands. Cadillac will benefit from various body styles.
What is notable about this EV is the drive units and battery cells. They will both be designed for maximum usability across all the four brands. Every client has different battery system needs; therefore, the EV battery systems will have an option to adjust depending on the particular client or vehicle needs.
The plan is that Cadillac has just opened a world of opportunities for GM and it will be the forefront to other EVs in the future.
GM said that the new XT6 would be built in Spring Hill, Tennessee. The Cadillac EVs building location is still not yet definite as GM’s spokesperson said they are not discussing on production location as yet.
On an earlier report, in November, GM had said it would idle five of its plants in North America, three of which were assembly plants. The first plant is in Lordstown, Ohio where the Chevrolet Cruze is built, another in Detroit-Hamtramck where the Chevrolet Volt hybrid is made. The third plant is in Oshawa, Ontario.
When asked if the Lordstown or Detroit-Hamtramck plant would be fit for the EV product, Mary said that they first had to make GM’s capacity utilization. She further stated that they were working hard to create job opportunities for all the affected employees due to the closure of the three assembly plants.
The truth is, closure of a company or part of the company may render people jobless which could mean people may end up in debt as they may seek out personal loans even from people who are not legit. This may cause issues of identity theft which is why it’s crucial to consider credit monitoring services as explained here https://www.crediful.com/credit-monitoring-services/.
Mary also pointed out that GM has 2,700 open jobs in plants such as those in Spring Hill, Arlington, Texas, and Flint. The good news is that, of the 700 affected workers at Lordstown and Detroit- Hamtramck have all been placed in other GM plants.
The Cadillac EV will be a crossover-kind of a vehicle. Steve, the president of Cadillac, said that the car is expected to meet customer needs all over the world and become the heart of the crossover industry. The EV is a symbol of luxury and innovation as it is expected to make Cadillac become a household name as it was before.
Since the EV has no launch date, its name and any additional details will be defined as the launch draws near.
Cadillac is not here to joke, it plans on rolling out a new vehicle after every six months all through to 2021. They are not here to play certainly. There are plans of an Escalade and a performance sedan.
Cadillac was formed out of Henry Ford’s second failed company. When Henry Ford's company called Henry Leland, who was a machinist to assess the firm’s assets for the planned sale. Leland, after assessment, convinced them to stay in business. He gave them the idea of combining Ford’s chassis with a single-cylinder engine. This is how Cadillac Car Company came into existence in 1902. Leland then introduced the company’s first Cadillac which going for $850 at the New York Auto show in 1903.
The first year, Cadillac put out almost 2,500 cars following Leland’s motivation by intense competition from Henry Ford. William Durant, founder of GM then persuaded Leland to sell Cadillac. He acquired the company for $4.5 million worth of GM stock in 1909.
After three years, Cadillac had introduced the world’s first ever electric self-starter which was developed by Charles F. Kettering.
In 1954, it was the first auto company to provide automatic windshield washers as some of the standard equipment in all their vehicles.
As much as Mercedes-Benz came in to offer some stiff competition, it remains one of the best luxury brands in the market.