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Cashback Incentives to Push Google Pay in India

Google Pay was launched in India on September 18, 2017 has over 25 million monthly active users in India

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Google Pay.

To push its payments platform Google Pay in India, the search engine plans to offer cashback incentives on Android apps.

Codenamed “Project Cruiser”, this in-app engagement rewards platform has been in the works since last year and it is led by Google’s Next Billion Users team.

“Google Pay will be used for transactions between businesses and users, thereby expanding the reach of Google’s payment service. Executives from the company have reached out to several businesses in India in recent months to coax them into coming on board,” TechCrunch reported on Friday.

As part of the plan, the search-engine giant would encourage people to update their Android apps or refer them to a friend for both of them to win up to a specific amount on Google Pay.

Google has told developers that all rewards on the app will be bandied through Google Pay itself.

If the developers incorporate the platform into their apps, it would allow app developers to incentivise users to perform certain actions in their app in a “scalable” fashion.

The app “Google Pay” displayed on a user’s Smartphone.

“We’re always looking at ways to serve the next billion users better, but we have nothing to share at this point,” the report quoted a Google spokesperson as saying.

Google is committed to not taking a cut of the app-revenue generated from developers through the initiative.

To appease claims of platform abuse, Google may plan to support other payment options from third parties at a later stage, the report added.

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Google Pay was launched in India on September 18, 2017 has over 25 million monthly active users in India.

The search-engine giant clocked $1.4 billion in revenue from the country in 2018, making India a strong market for the company. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)