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Cashback Incentives to Push Google Pay in India

Google Pay was launched in India on September 18, 2017 has over 25 million monthly active users in India

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Google Pay.

To push its payments platform Google Pay in India, the search engine plans to offer cashback incentives on Android apps.

Codenamed “Project Cruiser”, this in-app engagement rewards platform has been in the works since last year and it is led by Google’s Next Billion Users team.

“Google Pay will be used for transactions between businesses and users, thereby expanding the reach of Google’s payment service. Executives from the company have reached out to several businesses in India in recent months to coax them into coming on board,” TechCrunch reported on Friday.

As part of the plan, the search-engine giant would encourage people to update their Android apps or refer them to a friend for both of them to win up to a specific amount on Google Pay.

Google has told developers that all rewards on the app will be bandied through Google Pay itself.

If the developers incorporate the platform into their apps, it would allow app developers to incentivise users to perform certain actions in their app in a “scalable” fashion.

The app “Google Pay” displayed on a user’s Smartphone.

“We’re always looking at ways to serve the next billion users better, but we have nothing to share at this point,” the report quoted a Google spokesperson as saying.

Google is committed to not taking a cut of the app-revenue generated from developers through the initiative.

To appease claims of platform abuse, Google may plan to support other payment options from third parties at a later stage, the report added.

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Google Pay was launched in India on September 18, 2017 has over 25 million monthly active users in India.

The search-engine giant clocked $1.4 billion in revenue from the country in 2018, making India a strong market for the company. (IANS)

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Sony Mobile Exit India Market Owing to Hyper- Competition

Sony Mobile would continue to monitor the market situations and business feasibility in the country

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Sony Mobile, India
the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony. Pixabay

Facing stiff competition from Chinese and South Korean players, Japanese conglomerate Sony Corporation has announced to quit the Indian smartphone market.

Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019, according to Counterpoint Research.

Sony Mobile, however, said that it would continue to monitor the market situations and business feasibility in the country.

“Our focus markets are Japan, Europe, Hong Kong and Taiwan to drive profitability and future prospects in the 5G era,” Sony Mobile said in a statement on Wednesday.

Sony Mobile, India, Market
Sony Corporation has announced to quit the Indian smartphone market. Pixabay

“We have ceased sales in Central and South America, the Middle East, South Asia, Oceania, etc. in FY 18,” it added.

The company assured that it would continue its customer support operations including after sales support and software updates for existing customers in India.

The India smartphone market is currently dominated by Chinese players like Xiaomi, OPPO, Vivo and OnePlus among others, besides South Korean tech giant Samsung.

According to Shobhit Srivastava, Research Analyst, Mobile Devices and Ecosystems, Counterpoint Research, the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony.

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“With declining sales in India and other markets, Sony took the right decision to focus on the high ASP (average selling price) markets such as Japan,” Srivastava told IANS.

Sony India in July last year brought its flagship “Xperia XZ2” smartphone for Rs 72,990 to India that turned out to be its last launch.

“In a cut-throat market like India where Chinese smartphone brands rule the roost with industry-leading specs and having over 60 per cent market share, it’s tough for other brands to garner a meaningful revenue share. Sony has had a very miniscule market share in India,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS.

For Sony, the performance of its mobile business has lacked the sheen, and has been a clear outlier compared to its other divisions.

Sony Mobile, India, Market
Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019. Wikimedia Commons

“It makes sense for it to cut its losses and refocus on other verticals,” Ram added. (IANS)