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Cashback Incentives to Push Google Pay in India

Google Pay was launched in India on September 18, 2017 has over 25 million monthly active users in India

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Google Pay.

To push its payments platform Google Pay in India, the search engine plans to offer cashback incentives on Android apps.

Codenamed “Project Cruiser”, this in-app engagement rewards platform has been in the works since last year and it is led by Google’s Next Billion Users team.

“Google Pay will be used for transactions between businesses and users, thereby expanding the reach of Google’s payment service. Executives from the company have reached out to several businesses in India in recent months to coax them into coming on board,” TechCrunch reported on Friday.

As part of the plan, the search-engine giant would encourage people to update their Android apps or refer them to a friend for both of them to win up to a specific amount on Google Pay.

Google has told developers that all rewards on the app will be bandied through Google Pay itself.

If the developers incorporate the platform into their apps, it would allow app developers to incentivise users to perform certain actions in their app in a “scalable” fashion.

The app “Google Pay” displayed on a user’s Smartphone.

“We’re always looking at ways to serve the next billion users better, but we have nothing to share at this point,” the report quoted a Google spokesperson as saying.

Google is committed to not taking a cut of the app-revenue generated from developers through the initiative.

To appease claims of platform abuse, Google may plan to support other payment options from third parties at a later stage, the report added.

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Google Pay was launched in India on September 18, 2017 has over 25 million monthly active users in India.

The search-engine giant clocked $1.4 billion in revenue from the country in 2018, making India a strong market for the company. (IANS)

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“Apple Registers Double-Digit Growth For iPhones in India”, Says Apple CEO Tim Cook

Mac and iPad generated $7.2 and $6 billion globally in revenue, respectively

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Tim Cook
"The high level of customer satisfaction and loyalty for both products drove the active installed base of both Mac and iPad to new records in all geographic segments," the Apple CEO Tim Cook added. Wikimedia Commons

Buyoed by iPhone 11 sales, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook has announced.

“We grew double digits in emerging markets led by strong performances in Brazil, mainland China, India, Thailand, and Turkey,” Cook told analysts after declaring all-time high revenue for Apple’s fiscal 2020 first quarter that ended on December 28.

The revenue from iPhones in the holiday quarter was $56 billion globally.

“Again, that’s up 8 per cent over a year ago, thanks to the exceptional demand for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

“In fact, iPhone 11 was our top-selling model every week during the December quarter, and the three new models were our three most popular iPhones,” said a beaming Cook.

Indians made a beeline to buy iPhone 11 that flew off the shelves in the festive season. The iPhone XR, launched last year, also did well.

Apple
Buyoed by iPhone 11 sales, Apple registered double-digit growth in India for iPhones in the holiday quarter (October-December period), the company’s CEO Tim Cook has announced. Pixabay

Mac and iPad generated $7.2 and $6 billion globally in revenue, respectively.

“For iPad, we saw growth in key emerging markets like Mexico, India, Turkey, Poland, Thailand, Malaysia, the Philippines, and Vietnam,” said Cook.

ALSO READ: Apple To Unveil Smart Speaker “HomePod” in India For Rs 19,900

“The high level of customer satisfaction and loyalty for both products drove the active installed base of both Mac and iPad to new records in all geographic segments,” the Apple CEO added. (IANS)