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Celebrating the centennial of Gandhi’s return to India: India Discovery Centre, Massachusets

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By NewsGram Staff Writer

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The Indian diaspora, or the Indians living abroad are known to have very firm associations with their roots. Their respect towards Indian culture and staunch belief in Indian values can be easily observed by the many activities they organize.

Celebrating the Indian heritage and the legacy of father of our nation- Mahatma Gandhi, The India Discovery Centre (IDC), a non-profit organization based in Massachusetts, is organizing an event called “India Heritage Weekend.”

The programme will be a celebration of the centennial of Gandhi’s return to India and will consist of a planned set of activities including movies, music concert, exhibition and a lecture.

Gandhi returned from South Africa in 1915 and launched India’s nonviolent civil disobedience movement that helped gain India’s freedom. He is remembered and respected throughout the globe because, along with being the catalyst for the liberation of his own people, he also helped South Africa and many other African and Asian nations to liberate from the British Raj.

Adding to the highlights of the programme, the IDC also plans to conduct a national level essay competition. The contest will be open to all school and college students below twenty years of age. The topic is “Gandhi’s message and its influence on the world.” There will be cash prizes for the winners.

The deadline for submission of essays will be the 30th of September 2015. The results will be announced in the second week of October.

For more details: visit www.IndiaDiscoveryCentre.org  or Contact: Mr. Sanjeev Tripathi at IDCinBoston@gmail.com or by calling him at 781-248-0591.

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In India, One in Three Smartphone User Shops Using M-Commerce Platforms: Survey

According to market research firm techARC, the survey was conducted online with 500 users

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M-Commerce
The trend of "casual" m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent. Pixabay

One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.

According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.

“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.

Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.

Amazon
One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative. Pixabay

The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.

Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.

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The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)