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Centre launches app ‘SEZ India’ that provides detailed information about the country’s Special Economic Zones

The government has recently launched a new mobile app called 'SEZ India' that will deliver detailed information about the important economic areas

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Special economic zone in India, Wikimedia

New Delhi, Jan 16, 2017: The government has launched a mobile app called ‘SEZ India’ that provides detailed information about the country’s special economic zones, an official statement said on Sunday.

Launched earlier this month under the Centre’s e-Governance initiatives, “the app would help the SEZ units and developers to find information easily and track their transactions on SEZ Online System,” a Commerce Ministry release here said.

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“Developers and units can now file all their transactions digitally through SEZ Online system and track the status through the SEZ India mobile app,” it said.

The app, which is available on android platform, has four sections – SEZ Information, SEZ Online Transaction, Trade Information and Contact Details.

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The SEZ online transaction is a dynamic submenu that tracks the Bill of Entry and Shipping Bill processing status, besides doing verification.

“The app also helps the Importers/Exporters track the status of Bill of Entry/Shipping Bill integration and processing,” the statement said. (IANS)

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Google to Allow Ads to Reflect on the Homepage of its Mobile App

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love

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google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services,” Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday.

Google on an Android device. Pixabay

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said.

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Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google’s announcements come amid reported concerns among investors in Alphabet, Google’s parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported. (IANS)